WITH ELIGIBILITY ENDING WEDNESDAY NOVEMBER 22, THE DAYS ARE NUMBERED FOR YOUR CHANCE TO ENTER ANDIS COMPANY’S EXCITING BLACK FRIDAY MYSTERY DEAL PROMOTION. SIGN UP ON THE ANDIS WEBSITE FOR A CHANCE TO WIN UP TO $100 IN ANDIS TOOLS.
10% off site-wide will also be available for those without a coupon code. Mystery deals cannot be stacked on the original 10% off. Head to andis.com to learn more and sign up. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook.
Denman recently donated Jack Dean by Denman barbering kit to a new cohort of barbering learners at Mike Taylor Education in Poole. A general lack of offering for apprenticeships in barbering means that students are forced into a choice between private courses that are often premium priced and can lack real world training or hairdressing college courses that lack a barbering focus. Mike says “These nine students were falling between the cracks when it came to the training on offer. After years of petitioning and a change of local MP, I finally succeeded in securing funding for seven students. They were all worthy applicants and so eager to begin that I couldn’t just select seven, so we are funding two of them ourselves. Denman’s donation of kit means that they have quality tools from the very start.”
These students will take English, maths and wider learning along with their practical skills and Mike’s purpose is to ensure that when they have acquired their VRQ Level 2 they will be workplace ready and an asset to any barbershop who will help them progress further.
20% of people with Afro hair have experienced discrimination in a salon vs 4% of people with straight hair
58% of Afro-textured individuals have felt let down by a salon service
A quarter have experienced undue pain and 15% have faced verbal micro-aggressions
One in five people with Afro hair have experienced discrimination in a salon, compared to one in 25 people with naturally straight hair, a study has found.
Ripe Hair & Beauty Insurance surveyed 2,113 UK residents from a range of ethnic backgrounds on their past experiences with hair stylists and barbers.
It found that 20% of those with Type 4 (Afro) hair – which is typically considered the curl pattern of Black people – have faced discrimination when getting their hair done. Just 4% of those with straight (Type 1) hair said the same.
In addition, a quarter of people with a coily hair texture reported experiencing undue pain during a hair salon treatment, with 15% saying they had also faced micro-aggressions and unsolicited comments related to their hair type. Amongst those with Type 1 hair, just 10% and 11% reported the same, respectively.
People with Afro hair types were also more likely to feel let down by a hair service, with 58% saying this was the case vs. 44% of people with Type 1 hair. The most cited reason for this disappointment was that the stylist or barber didn’t know how to manage their hair type (32%).
Perhaps even more concerningly, amongst those respondents, 78% said the salon had explicitly advertised that it specialised in their hair type.
Consequently, nearly half (45%) of people with an Afro hair type acknowledged that they were left with long lasting disappointment following this experience, with 37% saying it had negatively affected their self-esteem in the long term.
And finally, when asked whether they trust that a hair stylist or barber can do their hair well, 81% of people with Afro hair agreed compared to 87% of individuals with straight hair.
Barber of the Edition: Jessie Perez Gil Barbershop of the Edition: Blind Barber Chicago Newcomer of the Edition: Elliot Thomas, The Spot Academy EVO in the City Location: San Francisco EVO Abroad Location: Switzerland Diary of a CEO: Aston LaFon, 18.21 ManMade Behind-the-Scenes Photoshoot: Purcy Chair
Everything you need to know about 2024 style is HERE.
Featuring trend predictions from STMNT’s Jōvan Figueroa, American Crew’s Phoenix Thomson, Andis’ Angie Perino, Pamela Reyes, Taylor Leven and Jason Rios, too. Including insight to color, style, cuts, design, texture, and protective styling.
GROOMING
Shaving and skincare make for the perfect relaxation experience in a shop. Learn how to maximize on sales and revenue using grooming services.
Featuring advice from Jay Cruz, J. Harris Barber, Danilo Alfonso, Joseph Macdonald and more.
EDITORIAL
Expect big names in the editorial world in this feature. Byrd Mena is one of our new columnists and gives you the tools you need to do justice to your creativity and design photoshoots that showcase your skill AND look cool.
Also spotlighted are Carlos A. Trista, who covers freestyling on competition stages; Edwin Cruz Delgado, who speaks about the best products. Angel Marcano also looks at the power of color and pattern to boost your creative streak. And the one and only Byrd Mena tells you what you need to do to get your work notices.
TOOL FOCUS: ELECTRICALS
The biggest names in electricals are here: Cocco Hair Pro, Bevel, Tomb45, Panasonic, BaBylissPRO, Andis, and Wahl share their most exciting releases. This is where you find out what tools are going to up your game this year.
We hope you enjoy this issue! You can order your print copy here.
Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools.
With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.
This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.
Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.
Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.
Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.
Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.
Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.
Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns.
Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.
This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package.
With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel.
Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass.
Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.
Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™.
Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.”
Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.
We’re buzzing to announce our new “Of the Edition” features for 2024. Here, we’ll share a Newcomer, Barber, and Barbershop of the Edition.
Our newcomer is Matt Pearson. Though Matt found the art of barbering later in life, he certainly isn’t short of the talent.
Barber of the Edition is SHABA winner Peter Healy – he tells us his story and why entering competitions is a way to bolster success online and get more people to see your work.
Barbershop of the Edition goes to Dan’s Barbershop London. There’s colour, creativity, and some great advice for running your business.
ON THE COVER
We’re proud to have Fellowship PROJECT: Men 2023 shoot on our cover. It’s a sleek take on contemporary styling that we think takes the award for one of our best covers yet.
We had the chance to catch up with the team at the Fellowship for British Hairdressing Fellowship Luncheon at the end of last year and what an incredible way to get to know these star stylists.
ALSO we’d like congratulate the new team, too, who we have no doubt will be creating exciting stuff in 2024 – watch this space…
COLUMNISTS
A massive shoutout to our 2024 columnists, Carlie Cardle, Hayden Cassidy and Mark Maciver – welcome to the EVO team, guys!
Carlie is covering skincare, grooming, and everything you need to know abou enriching your service menu for 2024 and beyond.
Hayden – the globe-trotter that she is – is taking us along with her on her travels across cotenants, educating with Andis. This month, she brings us to Japan… style trends and tall tales included!
Mark is a master business owner of Slider Cuts in London and gives some advice on how to energise your business for 2024. This is how to start the new year right…
Of course, we’re thrilled to have the legendary Simon Shaw, Vikki Harrison Smith, and Alan Beak back for an incredible year of content.
We say this every issue, but you REALLY don’t want to miss this one!!
The latest issue of BarberEVO UK and Ireland is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current in the barbering world.
Check out our front cover featuring two young barbers from Glasgow that are making their mark in the industry as they attract a celebrity clientele off the back of their work on textured hair. @exthebarber and @destacuts have ambitions for the future… keep an eye on them, they are going places.
We can’t not mention the UK event of the year, Barber Connect which certainly lived up to its name as the place to connect and forge new friendships. We feature a review of the show and a selection of the many hundreds of images we took in our exclusive BarberEVO front cover booth… it’s been a smash everywhere we take it.
SUMMER TRENDS
Trends come and go but when summer hits, there’s always a style that makes its mark. And this year it’s all about the crop. We talk to some top barbers and ask about what they are being asked for in their chairs on the daily, and they share what the looks are, the techniques to create them and the products that keep them in place.
TEXTURE
The skills needed to excel in textured hair takes time to master and we interview Tariq Howes, 5ive, Ex from EXStudio and SCurl, the biggest brand in textured hair, about how to tame the curls and create a silhouette to be proud of and what their advice is for those that want to be confident in this field.
EDUCATION
Barbers are always learning, and we talk to Vikki Harrison-Smith about her teaching techniques at her SB Barbering Academy about what she expects from her students and the level she wants them to achieve. Also sharing their knowledge is Skins and Needles barbering academy and we have a controversial column from master barber Rob Rix about how the education levels of today leave him feeling less than impressed.
HAIRLOSS
The solutions to hair loss have increased tenfold over the last decade and now is the time to invest in some training so that you too can be part of the solution to those that are suffering with it. We talk to the brands and practitioners that are giving back a confident future to men that are struggling with hairloss in this feature and see the incredible transformations that can happen.
FURNITURE
Are you even a barber if you haven’t admired a classic barber chair and wish you had a line of them in your shop? We are exploring the world of barbershop chairs and what remains the classics, what’s new and the options for buying them… buy the best you can afford, and if you can’t afford them, then leasing is now an incredible option for barbers to have the shop of their dreams.
We hope you enjoy this issue! You can order your print copy here.
In 1992, Dean Wada, founder and CEO of JATAI, the exclusive distributor of the Feather brand in the US and Canada, approached the Feather team in Japan with an idea for a new haircutting razor that used guarded, replaceable blades. That new tool, now known industry-wide as the Feather Styling Razor, opened a door to a whole new creative space for stylists, allowing them to razor cut without fear of cutting themselves or their clients. This summer, JATAI is celebrating the 30th anniversary of the Feather Styling Razor with a new influencer driven social media campaign.
Safety was the most important factor in the design of the razor. Featuring a non-folding razor handle for ease of use and to prevent accidental cuts from an exposed blade, the Feather Styling Razor can be held like a paintbrush, becoming an extension to the hand and making it easier for stylists to use the razor more creatively. Unlike folding haircutting razors, no special training is needed with the Feather Styling Razor which also includes a blade tray and disposal case that allows stylists to insert and dispose blades without having to touch them.
When reflecting on the anniversary, Wada said, “Over the last 30 years, the success of our company and the Feather brand has been deeply rooted not only in our business strategy, but in the creativity of the hair professionals. It was our intention to design a safe haircutting tool for them that allowed them to freely create and showcase their artistry and skill. We are thrilled that all these years later, the Feather Styling Razor is still the number one haircutting razor on the market.”
Since its debut in 1992, the Feather Styling Razor has forever changed the way hair professionals cut hair, allowing for unique and fun styles that can only be achieved by a razor. JATAI will be honoring that endless creativity with its summer campaign which will feature a host of stylist-led content including a collection of anniversary-themed videos in the JATAI Academy, JATAI’s free online education platform. The new Education CONNECT video tutorials will showcase modern day takes on iconic hairstyles from the past three decades including 1990s grunge-inspired French bob inspired by Winona Ryder and Drew Barrymore’s iconic ‘90s looks; a 2000s-inspired pixie made famous by Halle Berry; an ode to the sexy, long layered cut of the 2010s; and one of today’s hottest styles, the shullet. Filmed with Los Angeles-based stylists Janine Jarman (@janinejarman), Mikey Teeze (@mikey_teeze), Rae Steele (@raeikole) and Charli Boell (@shrunknheads), respectively, each video will highlight the versatility of the Feather Styling Razor, showing a complete haircut done using only the razor.
In addition to the education-focused content, JATAI will also collaborate with influential razor-cut specialists for a social media campaign across Instagram and TikTok. These stylists, who know and love the Feather Styling Razor, will be sharing tutorials, finished looks and their own personal tips and tricks using the razor. JATAI will also be hosting giveaways and special offers on the razor handle and Styling Razor Blades exclusively on JATAI.net.
JATAI’s Feather Styling Razor 30th anniversary campaign launches July 5, 2022 on JATAI.net and @jataifeather.
BaByliss PRO has become synonymous with some of our industry’s biggest and best talents. Continuing this legacy in 2022, they are delighted to announce their two newest grooming brand ambassadors, Pete Cranfield and Tariq Howes. This year is shaping up to be a very exciting year for the brand, with the long awaited arrival of CustomFX in the UK in July, and another two big launches coming later in the year. Tariq and Pete will be joining the BaByliss PRO team alongside regular brand ambassador and grooming legend, Jody Taylor.
Pete Cranfield
Pete says: “Being a BaByliss PRO Ambassador is such an incredible opportunity for me. After so long in the industry I feel I’ve achieved something massive being involved with a huge brand that share the same forward thinking values as me. The whole team are like a huge supportive family, so it’s a dream position for me to be in!”
Tariq Howes
Tariq says: “Signing with BaByliss PRO is one of the highlights of my career, and a life changing opportunity for me. I feel blessed to be able to work with a brand like them, who literally give me the tools and the freedom to be creative and grow as a hairdresser. I’m excited to see what the future brings with this partnership.”
