BarberEVO Magazine

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Karen Carruth

Dublin Barber Fundraising To Open Sensory Barbers

A Dublin barber is fundraising in the hope of realising her dream of opening a sensory barbershop, all designed to help those with additional needs.

Emma Doyle is a barber, and a mum of five children, one of which has Asperger’s Syndrome. Emma explained that she knows the challenges that can arise for children and adults with additional needs when it comes to receiving a haircut.

“For a person with additional needs, like autism, who often struggle with the environment of a regular barbers, the noises, small spaces, bright lighting, and fast pace can just be so overwhelming and too much to take,” Said Emma.

“And as for wheelchair users in Dublin, trying to find a barbershop that they can access freely, well, it is nearly impossible.”

In order to open her specially designed barbershop, Emma has set up a Go Fund Me page with the hope that she can create a calming space, with adjustments that can make the process of a haircut totally different for clients. Emma says she hopes to raise enough funds to open a fully equipped sensory sensitive and wheelchair-accessible business.

“I know that it would really make a difference to so many,” she says. “I personally understand what a shop like this would mean to people and their lives, and I fully understand the care and patience that will be needed for this venture.”

To help Emma out with her fundraising, you can donate here.

Barbershop and Coffee Shop Set To Open In Former Nightclub

A former Douglas nightclub, Isle of Man, is set to become a barbershop, coffee shop, and four-bedroom home.

Planning permission has been granted to convert the former Paramount City building on Queen’s Promenade into the new venture.

The plans will see the first and second floors become a four-bedroom home while the ground floor will house a barbers and coffee shop. We look forward to seeing the outcome, it’s always encouraging to see a new barbershop open.

Reuzel Now Selling Direct To Barbershops In The UK

Calling all barbers! Reuzel is now selling its product direct to barbershops and salons in the UK.

Help extend your margins in your barbershop as Reuzel release a new UK price list. Reuzel stockists will receive the renowned Reuzel education – courses, workshops and product support as well as reduced rates to visit the Old School Academy in Rotterdam.

Brand new merchandise and promotions are now available and a new business to business website is come soon from

To open an account, contact Rianne at or call 07775327865.

The STMNT journey continues

STMNT was created with a distinct message, and that was to rewrite the standards of grooming, looking back over the last year, does the group feel they are on their way to achieving that standard?

“Yes!” says Sofie, “We stayed very true to our intention for the brand. We were very careful and deliberate in our messaging, both when we started and in the growth since then.”

As a gender-neutral product range, STMNT has seen incredible uptake in both salons and barbershops. Sofie adds: “There are so many people, from all walks of life that travel to and from shops everywhere. We want to encourage everyone to understand that grooming products are not just for men!”

The founders are the people who know how to use these products best. Hit us up with a cocktail that will blow our minds.

Jules steps forward to take this one. “Recently, Shine Paste x Beard Oil cocktailed together, raked thru towel damp hair, and blow-dried through has been a favorite! It’s a unique mixture that gives a very sleek all-day finish that acts as a heat protectant via the beard oil with the natural structure for shape via the shine paste.”

The range at the moment has two branches, the styling range, and the care range. Are there any thoughts of extending?

Jules says: “We feel like we have a strong foundational range but plans to extend the range is definitely a major consideration down the line!”

It’s a major undertaking launching a brand-new brand, product development, marketing etc. How did you all cope with the challenges that came your way?

Miguel says: “It’s been an interesting experience, obviously being in the middle of a pandemic had changed it from the normal routine you’d be in launching a new brand. As we’ve been working away hard on the brand since 2017 it’s more of a natural progression to see the launch and it’s amazing to see the response we’ve had. Knowing we made all the right decisions as a team prior to launching by the buzz around the brand in its first year is fantastic.”

It’s been an amazing process to take the idea from just that to an actual range. What’s been the fun part?

“I love creating,” says Miguel, “Just like Jules and Sofie. The whole process from throwing ideas around to watching it all come to fruition is fantastic. We have a lot of synergy between us and this makes the process even easier.”

And the big question, in five years’ time, Jules, Sofie, and Miguel are sitting around a table, what are you discussing and where will you be in the STMNT journey?

Sofie says: “Our products have helped barbers/stylists/ and people around the world feel and look their best. This is something I am so proud of. I love the fact that STMNT is such a quality product line and has created an extremely loyal line of users. I am proud to be a co-founder of such a quality line!”

Jules adds: “In this day and age, I think it’s important to appreciate the NOW and to foresee the future is something that I’d like to be mindful of, yet do not want to put solid expectations for. So much can change in the blink of an eye, and the world literally has seen that happen with the pandemic. I think we are all focused on continuing to build day by day, with the goal to have STMNT help bridge the gaps in our industry and be the platform to tell our own story. I’m grateful for all the amazing feedback and response we have received so far. If I were to look at where myself, Sofie, and Miguel were at five years prior til the present day… based on that, I can say the next five years should mirror that evolution and success, on a much higher precedent.”

And Miguel concludes: “Honestly, considering we started planning this nearly four years ago, in another five years’ time we’ll probably just be blown away by how time has gone so fast. Hopefully, we are talking about the shoots and shows we got to do together post-pandemic versus the zoom calls during it, haha.”

STMNT is available for purchase in-store and online at Cosmo Prof STMNT Mens Grooming products (

Paramount Beauty stmnt | Paramount Beauty, Life of Riley Salon Supply Magento Commerce (, ISC Solutions ISC Solutions | Fully Optimized Cross-Function Supply Chain Management ( and Beauty Craft Beauty Craft

Modern Male Barbershop Hosting ‘Grow-A-Pair’ Cut-a-thon

Nick Prosseda’s Modern Male Barbershop is hosting “Grow-A-Pair” Cut-a-Thon on Sunday, September 12th, with 100% of proceeds from the events to be donated to Abington-Jefferson Health.

Nick Prosseda, the visionary behind seven Modern Male Barbershops throughout Montgomery County, including Modern Male Barber Academy — a barber training facility which opened in 2019 at 209 W. Main Street in Lansdale — will be hosting his annual “Grow-A-Pair” Cut-a-Thon event on Sunday, September 12th to help raise money for Abington-Jefferson Health while also raising awareness for prostate cancer.

The fundraiser, an annual awareness campaign and fundraising initiative under the Modern Male Barbershop brand since 2011, will take place on September 12th from 10 a.m. to 6 p.m. at the Lansdale location. Since its inception, Prosseda has raised nearly $50,000, including $10,000 last year during the pandemic, which he said was “pretty amazing, to say the least”.

“We’re already on pace to raise $30,000 this year,” said Prosseda. “The reason this fundraiser exists is to pay it forward to those in need. If it wasn’t for my father or grandfather passing from cancer, I would have been supporting another charity. You cannot take wealth without giving it back.”

The annual campaign is organized to not only raise money but also to help men receive prostate cancer screening and treatment. Prosseda lost his father to cancer at the age of 10 when his dad was 39. Now the exact same age as when his father passed, Prosseda is making sure that others can avoid what he went through. “My dad passed away because he was too proud to get checked out and schedule routine checkups. I know that I’m doing the right thing by helping others understand the value of cancer screening and regular examinations.”

The event will feature discounted haircuts for donations, as well as donated food, drinks, and live entertainment. Donations are welcome at the event, as well as until the end of September, all of which will be directed to Abington-Jefferson Health. Prosseda is also hoping to attract 100 barbershops to participate in the fundraiser in 2022, but in the meantime, he is very excited for the new businesses who have decided to join in the Grow-A-Pair event this September, including J’s Barbershop at 3723 Old Capitol Trail in Wilmington, Delaware.

“J’s is now doing their first cut-a-thon, and we are very excited about that,” said Prosseda. “Justin, the owner, has reached out to other shops in his hometown and they are collecting donations at their registers as well. As more people become aware and educated, more and more people will be able to schedule routine checkups and hopefully avoid serious health issues.”

Learn more about Nick Prosseda and his brand by visiting

Nieves Almaraz named Men’s Hairstylist of the Year, NAHA 2021

Wahl Professional Lead Educator, Nieves Almaraz has been crowned the Men’s Hairstylist of the Year at the 2021 North American Hair Awards (NAHA).

The winners were announced at ceremony held in Las Vegas on August 29th.

Almaraz (@howtofadehair) has been a Wahl Professional educator for the past eight years. Most recently he’s been leading the Wahl Professional Disruptour Trifecta to bring high-end barber education in intimate settings to stylists and barbers across the U.S.

Chicago, “The City of Big Shoulders,” was the inspiration behind the NAHA submission created by Almaraz. A nod to the urban richness that defines his hometown combined with a futuristic photography approach, Almaraz found his niche in the Men’s Hairstylist of the Year category. “Stick to your roots, honor your legacy”, is Nieves’ approach to his creative process.

“We’re thrilled for Nieves and so proud of him.  He’s an amazing barber and artist and deserves all the recognition he’s earned,” says Lisa Finucane, U.S. Director of Education. “He’s an integral part of our education team and is helping Wahl Pro bring so many opportunities to barbers and stylists who want to learn more.”

When not working with Wahl, Almaraz owns and runs Jacob’s Barber Shop and How to Fade Hair educational academy in Cicero, IL.

To learn more about Almaraz and his passion for barbering education and cutting hair visit

Barbers/Stylists Earn Money For Your Opinions!

Would you be interested in making money on the side for your expert opinions as a professional barber?  
Thanks to City Research – a Midwest market research company that conducts extensive research with hair care professionals, you can!

City Research is currently looking for Licensed Barbers to join a 12-month, paid online market research community to discuss hair styling and barbering trends.

If you qualify, you get $25 just for signing up, and can earn up to $100 or more per month (Up to $1,000+ total for 12 months) for successful participation in community studies (surveys, focus groups, product testing, etc.). This is ALL online and your time commitment is voluntary.

If you/someone at your barbershop wants to know more, please take the survey below to see if you qualify.

City Research hopes to work with you on this project!

For more information, click here.

Great British Barber Bash Education Heads to the Emerald Isle

The Great British Barber Bash is taking its education to both Northern Ireland and Southern Ireland, offering two day courses in

Educators scheduled to feature include Hayden Cassidy and Ollie Foster
(educators vary depending on location).

Demonstrations take place each morning and you will work on up to four live models over the two days. Two educators work on each course ensuring great attention will be paid to every attendee.

The GBBB tailor the courses to the individual’s needs and the educators will work closely with students on whatever area of barbering they want to develop. The course is suitable for all abilities.

Ideal for barbers or hairdressers who want to massively improve their barbering ability. This course will take your skillset to the next level, give you new ideas, techniques and a fresh approach.  

For all the information needed to get booked in, go to

Barbershop Helps Those Hardest Hit By Pandemic

A Reading barbershop is offering free haircuts and food to homeless people, refugees and anyone else in financial difficulty.

Wahed Ullah who owns Diamond Scissors on Oxford Road says he wants to help people who have suffered the most during the pandemic.

Client Roberta is currently sleeping on a friend’s sofa while she seeks help to find a more permanent solution. A trip to the hair salon is a luxury she cannot afford right now. This was her first haircut in three years.

She says: “It’s absolutely fantastic, it’s actually unbelievable because no one else has offered anything else like this”.

As well as free hair cuts, the barbershop is also offering free food to those in need as well as providing them with essential toiletries.

Hundreds have so far taken up the offer and the service has now been expanded to two days a week with the help of community-based charity Sadaka.

The barbershop owner, Waheed Ullah, says: “I’ve been in my life in a hard situation and I was thinking it was my aim to help needy people. We are human beings and as humans, we have to help each other”.

One customer says: “Oh it means quite a lot to me that I’m able to come and get a free haircut, free food, have a chat, a cup of coffee.”

“You know I think a lot of people will be proud of what these people are doing for them you know.”

And paying customers agree this barbershop is a cut above the rest, with one saying: “I’m so glad I’m coming here all the time and help other people, it’s something very nice”.

Andis enters a new era with rebranding centered on empowering creators

Andis® Company, the leading barbering, styling and animal grooming tools brand dedicated to empowering users to create their way, is reimagining the end-to-end brand experience. Today, it introduces a new positioning as a lifestyle brand that empowers creativity within. The organization will use unique visual storytelling to highlight those at the center of their business – the creators. Andis believes creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way.

Front and center of the brand’s new positioning and look is the empowered creator. For Andis, creators can be internationally-renowned artists
perfecting their next viral hair design, ranchers getting ready to show cattle, pet parents touching up their furry friends between grooming appointments, or people cutting hair at home.

Watch the brand’s manifesto HERE.

“Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators,” said Co-CEO Matt Andis.

“Our new brand identity celebrates a new generation of creators,” said Angie Vlasaty Peterson, Andis Company’s Director of Branding.

“The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to
showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, ‘Create Your Way’. “

Andis has released a new website, a new logo and a host of new content.