BarberEVO Magazine

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Laura Davidson

War Paint For Men

War Paint is a grooming brand on a mission to give men the freedom to feel confident every day.

When founder Danny first borrowed his sister’s concealer at 15, he discovered what War Paint customers the world over experience every day: the power of these products and how they can make people feel about themselves.

And when he couldn’t find a brand that related to him? He created one.

Since launch in 2018, they have gained media attention (GQ, BBC, The Independent), going viral several times. This has translated into sales to thousands of customers around the globe, with average 100% YoY growth (FY ’21 £1.5m P&L -£1.3m)*.

21 Makeup SKUs
5 New Skincare Products in the Pipeline

War Paint is not a subset of a women’s brand. They speak directly to male customers in their language. They sell their award-winning products D2C and through selected partners e.g. John Lewis & Reiss.

War Paint is about more than just products. They have partnerships with Norwich City FC & Wigan Warriors to support mental health initiatives. They have also opened the first men’s makeup & wellness store in the world.

While men’s makeup is still a growing sector, the men’s skincare market is well established; it’s estimated to grow to $16.9bln worldwide by 2027 (+5% 2020-27). With their existing credibility, partnerships and distribution channels, they see the skincare market as the next category to tackle.

War Paint are fundraising to launch their new skincare line, due to launch in 2022.

*Based on management accounts.

Andis® Company Releases the reSURGE™ a New Dual, Independent Gold Titanium Foil Shaver

BARBERS AND STYLISTS CAN SHAVE, SHAPE AND TRIM ON WET OR DRY SKIN FOR THE SMOOTHEST FINISH

STURTEVANT, WI (November 2021) – Andis® Company, a leading manufacturer of barbering and grooming tools, has released the reSURGE Shaver with new dual, independent gold titanium, hypoallergenic foils to combat irritation. This premium tool features an integrated long hair trimmer that reduces the amount of pre-trimming needed before shaving.With a sleek black and gold design, the innovative shaver has an easy pivot head that adjusts to hug the contours of the face, head and neck. It’s extremely powerful, high-speed motor delivers 9,900 strokes per minute to glide through wet or dry hair—eliminating the need for a straight razor.

reSURGE Shaver™

“The reSURGE Shaver lets barbers and stylists do it all,” said Angie Perino, Andis Global Education Manager. “With a state-of-the-art design, wet/dry capability, integrated long hair trimmer and hypoallergenic dual gold titanium foils, this shaver packs all the punches. We are excited to get the reSURGE Shaver in the hands of barbers and stylists everywhere to empower them to create their way.”

The reSURGE shaver is the first to feature the company’s new logo and packaging and has a premium, sealed electronic on/off switch. Lithium-ion power delivers a 60-minute run time on a single charge. The shaver’s smart LED design features a 3-bar battery status indicator with a red low-level warning. A travel lock prevents accidental battery discharge. For nearly 100 years, Andis Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. Andis offers free online educational resources at master-barbershchool.com, allowing everyone from expert barbers to beginners to learn new tips and techniques behind the chair.

You can purchase the new reSURGE Shaver directly at andis.com as well as from authorized Andis dealers.

Retailers and distributors interested in carrying the reSURGE Shaver, or any other products from Andis Company, can find more information at andis.com or call 800-558-9441.

MSRP: $200.00

OSMO® Launches its NEW CHROMAPLEX™ Aftercare Kit

Help your clients maintain that ‘just left the salon’ feel in-between appointments with the new OSMO® CHROMAPLEX™ Aftercare Kit. Regular use further improves the condition of the hair, whilst helping to prevent future damage.

STEP 1: CHROMAPLEX™ BOND SHAMPOO #4:

Futureproof hair health with this gentle sulphate free shampoo as it strengthens and restores the hair with its Fibre Bond Technology. Packed with Colour Save Complex and UV filters to help protect against natural pollutants and prolong the life of your colour. Hair is left feeling soft, strong and radiant.

STEP 2: CHROMAPLEX™ BOND CONDITIONER #5:

Maintain your salon fresh colour with this nourishing, silicone-free daily conditioner. Formulated with Sunflower Seed Extract and Argan Oil, which help to protect against natural pollutants and prolong colour life. Leaves hair feeling replenished, strong, supple and radiant.

STEP 3: CHROMAPLEX™ BOND SUSTAINER #3:

Designed to maintain hair strength, sensational shine and suppleness, this ultra-conditioning at home treatment is formulated with Fibre Bond Technology. Use twice weekly to complete your 3 step aftercare hair regime.

Aftercare Kit Contains:

  • 1x Bond Sustainer #3 250ml
  • 1x Bond Shampoo #4 250ml
  • 1x Bond Conditioner #5 250ml

SALON PRICE: £13.90 + VAT
RRP: £27.80

To request OSMO® for your salon, contact your local wholesalers or visit www.osmo.uk.com.

The Lounge Introduces Gender Neutral Pricing

Soho-based The Lounge, owned by award-winning session stylist Joe Mills, has launched its new gender-neutral pricing list.

The salon, which has recently undergone a whole new look, has introduced new pricing for services, now based on hair length rather than gender. Removing the traditional male and female service menu, there are now three structures – Short Hair, that is above jaw length; Mid Length Hair for hair that is below the jawline and above the collar bone; and Long Length Hair, for those with longer lengths past the collar bone.

Owner and session stylist Joe Mills, says: “It is something we have been offering for quite a while, but it was time we made our gender neutral pricing official. We have a real cross section of clients coming into our salon and it makes sense to offer services based on hair length. It also means all our clients are paying for the time, expertise and professionalism of our stylists regardless of their gender.

“Our stylists are incredible at short hair as well as long hair and havebeen trained inall forms of haircutting, so updating our service menu made sense.”

The salon, which is celebrating its 20th anniversary this year, has recently undergone a whole new look after a severe flood during lockdown earlier this year. The salon now has a home-home-home feel with comfy seating and a muted colour palette.

Find out more about Joe Mills:
www.theloungesoho.co.uk
www.joeandco.net

Instagram:
@joemillshair
@joeandcosoho
@theloungesohohair

At Risk Cleveland Students Receive Full Scholarships Through Wahl Professional’s Innovative Fade It Forward™ Program

November 23, 2021 (Cleveland, OH) – On November 8th, eight Cleveland students received life-changing news when they were awarded full scholarships to local barber schools, thanks to Wahl Clipper Corporation’s Professional division and its innovative Fade It Forward™ program.

“It’s like my dream just came true. I was just so surprised, I almost cried,” said D’Niyae Morris, one of the Fade It Forward scholarship recipients. “It reminds you there’s still good people out here in the world.”

Students will receive mentoring from industry professionals while attending classes at The Keratin Barber College or Allstate Hairstyling and Barber College in Cleveland. The goal of the mentorships is to reinforce the hard work and dedication needed to achieve success in this competitive industry.

Garland “G Whiz” Fox was at the Urban League of Greater Cleveland to personally welcome the shocked recipients into the Wahl family. As a former homeless vet whose life was transformed by his barbering career, this ceremony was incredibly personal for him.

“I can’t think of a more deserving group,” says Fox. “Each student is a story of perseverance. They show up every day, not only for themselves but to improve the lives of their families and community.”

The recipients of the eight scholarships from the Sterling, IL-based clipper manufacturer are: Dominic DeLaRosa, KeVonte Sumlin, D’Niyae Morris, Chad Medley, Jr., (Jason) Jalen Dennis, Faith White, Brandon Thomas and Brooklyn Hatchette.

“I have no doubt these youth will make their families extremely proud,” said Lance Wahl, Global Vice President of Professional Products, Wahl Clipper Corporation. “We can’t wait to see how they progress and grow in their careers.”

This is the third city where the program has made its mark, making its debut in Chicago in 2018 and expanding to St. Louis last year. And Wahl Professional hopes to Fade It Forward to more youth in another community soon.

“Everything about this program is heartfelt. We are a family. Wahl is a family-owned company. And we are about community,” said Fox.

To get involved or learn more about the Fade It Forward program, visit http://www.wahlpro.com/fadeitforward.

Wahl Professional Introduces New Field Sales Team

In-depth, in-person education will serve as a catalyst for client success.

November 11, 2021 (Sterling, IL) – The beauty industry sales process has changed due to e-commerce, the “Amazon effect” and fewer distributors.

Wahl Professional is making things personal again with the creation of their Field Sales Team.

“We determined the best strategy for our business was to get closer to our distribution customers and Professional Barbers & Stylists with our own Territory Managers, who are focused on our brand and developing relationships with our customers,” says Anne Marie Kollias, US Director of Sales and Marketing for Wahl Professional.

The seven Territory Managers will be led by Andrew Papoccia, a native of Sterling, Illinois, the birthplace of the Wahl Clipper Corporation. Their mission is to provide barbers, stylists, and Distribution Managers with the education they need to make informed purchasing decisions.

“Our customers are a direct extension of Wahl, and we want them to be informed accordingly,” says Papoccia. “Our Wahl sales team gives our customers direct and immediate access to help best support their needs to be successful in today’s marketplace.”

Andrew served as the National Sales Manager for Wahl Italy before accepting his new role. His in-depth knowledge of the Wahl line of products made him a natural choice. So did his understanding of what the Wahl brand stands for: Professional passion, family ties, and quality tools for exceptional looks. When building his team, he made sure this same familiarity was front and center.

“Our Territory Managers first needed to connect with the values and culture of Wahl Clipper Corp,” he says. “The team has all adopted the Wahl culture into their daily lives and carried that through to our customers.”

Educating Through Collaborating

Territory Managers meet at least monthly to discuss recent industry trends. They also talk about the types of questions prospects are asking to ensure they’re even better prepared for every client interaction.

As Thomas Crumpton, Territory Manager for the Southeastern US region states, “Proper planning prevents poor performance.”

The sales process might vary slightly based on the end consumer, such as a barber shop or distributor. But Territory Managers make it a point to discuss more than Wahl product benefits. It’s common for their agendas to include improvements available for the customer business model, such as additional resources for marketing or growing client sales.

The team is already seeing success with visits to salons, barber shops and distribution centers, despite the lingering obstacles of Covid.

“The feedback has been extremely positive,” says Kollias. “Our distributors feel better connected to our brand and the direct feedback from distributors and industry professionals allows us to better respond to their needs.”

Meet the Team

Each Territory Manager is responsible for a different region and brings relevant business-building experience.

Nathan Bittner (@nathanbittner5), started with Wahl in the manufacturing division and has a deep understanding of company culture. He covers the Upper Midwest Region:

  • Illinois
  • Indiana
  • Iowa
  • Michigan
  • Minnesota
  • Missouri
  • Ohio
  • Wisconsin

George Cole managed two salons before working with household brands like L’Oreal and Proctor & Gamble. He is responsible for the Mid-Atlantic region of:

  • Delaware
  • Kentucky
  • Maryland
  • New Jersey
  • West Virginia
  • Virginia

Thomas Crumpton has been selling Wahl products since 2011, when he was President of Southeast Rep Services, an organization that services beauty distributors. His Southeast territory includes:

  • Florida
  • Georgia
  • North Carolina
  • South Carolina
  • Tennessee

Ron Kantor covers the Northeast. He comes from the athletic apparel industry where he led his sales team to the largest growth in a decade while managing 10 national strategic customers and more than $20 million in annual revenue. His eight states include:

  • Connecticut
  • Maine
  • Massachusetts
  • New Hampshire
  • New York
  • Pennsylvania
  • Rhode Island
  • Vermont

Kevin Podolak is responsible for the Southwest US, including Arizona, California and New Mexico. Prior to joining Wahl, he was a Business Development Representative for the online giant Groupon.

Janise Robinson is a licensed cosmetologist, educator and school director. She is responsible for the Northwest region which covers:

  • Alaska
  • Colorado
  • Hawaii
  • Idaho
  • Minnesota
  • Nebraska
  • Nevada
  • Northern California
  • North Dakota
  • Oregon
  • South Dakota
  • Washington
  • Wyoming
  • Utah

Raul Saavedra has been in sales for more than 16 years, the last four with Wahl. He brings fresh ideas and multi-lingual fluency to the Southern region, including Mexico and South Texas. Those who are interested in getting one-on-one, personalized attention are encouraged to call 800-767-9245 to reach their regional representative. To become a distributor of Wahl Professional products, fill out this form

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

INSTAGRAM: @WAHLPRO
TWITTER: @WAHLPROF
FACEBOOK: @WAHLPRO         
WEBSITE: WAHLPRO.COM

Another Legendary Tool in the Making: Wahl Professional Launches the 5 Star Cordless Legend Clipper

Made for those who want to level-up their fading game.

November 16, 2021 (Sterling, IL) – Raising the bar in the ongoing cordless revolution, Wahl Professional is thrilled to announce the release of their latest tool: the 5 Star Cordless Legend.

Improving on the performance of the corded version of the industry favorite, the 5 Star Cordless Legend is the ultimate Fading Clipper. The uniquely designed blade slide coupled with a deep tooth Wedge® blade allows for a wider range in cut lengths which helps create seamless, blended fades. Crunch Blade Technology™ makes a crisp, crunch sound when cutting to help barbers and stylists know when their fade has been perfected.

Also included are eight patented premium cutting guides with metal clips to round out the enhanced cutting experience.

Interested barbers and stylists can purchase at Wahlpro.com for $149.

“We’re answering an industry need with this,” says International Wahl Educator John Carlo Ramos(@johncarlo_newyork).

BETTER BLADES MAKE BETTER BARBERS

Taking center stage is a special blade that gives barbers and stylists the ability to create a wider range in cut lengths, which helps create seamless blended fades.

“For me, it’s the blade slide and the upgraded metal taper lever,” says International Wahl Educator Garland “G-Whiz” Fox (@thisisgwhizwahlclippers). “This is ideal for soft-line fading and clipper-over-comb. I think cosmetologists will really enjoy using this.”

This innovation should be a go-to for hot looks from Euro cuts to modern bob-lengths and cropped styles.

The 5 Star Cordless Legend is the only clipper on the market to feature the Wedge®blade. Engineered for superior cutting and performance, its deeper, longer teeth work perfectly on thick and textured hair for smooth bulk removal.

POWERING THROUGH

Users will notice two more must-have features: A powerful motor and an even more powerful battery.

The 5 Star Cordless Legend won’t get bogged down in wet or dry hair. It features 100 minutes of runtime between charges and it works corded as well – plug it in and keep on cutting. A smart LED flashes when the battery is low so barbers always know its charge level.

“We knocked it out of the park with this one,” says Fox.

And true to Wahl’s commitment to quality, the Cordless Legend is built to provide years of use.

“This is a premium tool. It can last a lifetime with proper maintenance,” says Ramos.

THE PERFECT PAIRINGS

While the 5 Star Cordless Legend can reduce the number of needed tools, it works best in tandem with a select few to elevate the end look.

“I like using this with the Detailer Li and its high-precision T-Blade. It works well for really detail-oriented designs,” says Ramos.

To round out their growing line of cordless products, Wahl also offers a Cordless Clipper Charge Stand, sold separately.

“It’s a godsend,” says Fox. “You never have to worry about how long your battery will last. Your station is cleaner. And the Cordless Legend just looks good sitting there.”

The 5 Star Cordless Legend is now available for purchase at WahlPro.com. For the latest details about its launch, follow Wahl Professional on Instagram (@wahlpro).

Professional Beauty Association Reveals 2022 North American Hairstyling Awards Barber of the Year Finalists and their Collections

The Professional Beauty Association (PBA) is honored to announce the 33rd annual North American Hairstyling Awards (NAHA) finalists. NAHA is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists who push the boundaries of skill and artistry.

For the 2022 awards, the men’s haircutting category has changed to the Barber of the Year Award, giving more emphasis on the skillset associated with the trade of barbering.

“The 2022 North American Hairstyling Award finalists showcase excellence, creativity, and technical ability,” shares Nina Daily, PBA’s Executive Director. “Year after year, we continue to be amazed by the level of talent and elevated artistry shown by these artists.”

To win a coveted NAHA award, artists submit their collections, the Barber of the Year Category is just one out of 14 categories. Development of these collections often take months of envisioning, planning, and shooting. Collections are judged anonymously in three rounds by a panel of esteemed hairdressers, makeup artists, educators, and experts–including Serge Normant, Danilo, Sam Villa, Vernon François, Robert Ham, Antoinette Beenders, Kevin Murphy, Michael DeVellis, Kris Sorbie, Errol Douglas, Tabatha Coffey, Robert Lobetta, Tippi Shorter, and more.

The finalists for the Barber of the Year Category are:

Amanda Dassel

Ammon Carver

Kenny Duncan

Navin Ramgoolam

Tyler Kelbert

The competition culminates in an industry wide celebration of artistry at the NAHA ceremony where winners are announced on Sunday, January 30, 2022, at the Long Beach Convention Center Terrace Theater in Los Angeles County and streamed live at probeauty.org/naha. The 2022 NAHA ceremony kicks off with a red-carpet reception from 6:00–8:00 p.m. PST, followed by the awards, featuring artistic presentations from Aveda, L’Oréal Professional Products Division USA, 2021 NAHA Hairstylist of the Year Silas Tsang, and Truss Professional, from 8:00-10:30 p.m. PST.

Tickets for the 2022 ceremony are available at probeauty.org/naha, with special pricing for Professional Beauty Association members.

Fellowship Image of the Year Awards 2021 Finalists

Judging has been done for the anticipated Fellowship Image of the Year Awards 2021–and the finalists in the five categories chosen.

The Fellowship for British Hairdressing was founded in 1946 as the Fellowship of Hair Artists of Great Britain and over the years has grown in stature and now covers many areas of the professional hairdressing industry. The independent, non-political organisation is run by our members, focusing on promoting artistic and creative quality, and providing support for future hairdressing talent keen to make their own mark in the industry. All the projects are designed to nurture skills and provide a career pathway – ClubStar, PROJECT: X, PROJECT: Colour and PROJECT: Men and the coveted F.A.M.E Team.

First launched in 1993, the prestigious awards have seen some of the most inspirational hairdressers clinch the title–and this year’s finalists can now be revealed!

Chancellor Ashleigh Hodges says: “This year we had another record amount of entries entered into our Image Awards and with two new categories, Afro and International, it was a very hard job for all our judges. As always, it’s a great way for our members to showcase their incredible work and I look forward to celebrating the winners in December at The Luncheon and Awards.”

The 2021 Finalists Image of the Year

Casey Coleman
Cos Sakkas
Emma Simmons
Karoliina Saunders
Melissa Timperley
Tracey Devine Smith

Colour Image of the Year

Adrian Hair London
Andrea Dorata
Ashley Gamble
Dorata Marlow
Goldworthy Hair
Hooker & Young

Afro Image of the Year

Anne Veck
Emma Simmons
Karoliina Saunders
Rick Roberts

Men’s Image of the Year

Caroline Sanderson
Charlie Cullen
Daniel Rymer
Sam Elliot

Snapshot Image of the Year

Brandon Messinger
Casey Coleman
Colin McAndrew
Efi Davies
Emma Vickery
Fatal Hairdresser

International Image of the Year

Danny Pato
Dee Parker Atwood
Jacky Chan
Jamie Furlan
Samij Hair
Shogoide Guchi

Tickets for the Luncheon and Awards are now on sale: www.fellowshiphair.com