BarberEVO Magazine

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Laura Davidson

Training Made Easi Launches With a New Hair & Beauty Training Directory

Introducing www.trainingmadeeasi.com, the first dedicated online training directory for the Hair and Beauty Industry launches 24th January 2022.

Meet Training Made Easi……..

Brought to the industry by the founder of Hair Made Easi, Nicola Wood created Training Made Easi with a simple mission; to connect students with training providers, ensure students learn from the best educators in the industry and help people enter and advance in our industry.

Why we created Training Made Easi……..

With in excess of 100,000 monthly searches on Google for hair & beauty training courses in the UK, Training Made Easi have carried out extensive research with our digital marketing team and our mission is to connect students through our easy-to-use directory with the training courses they are looking for on one simple to use site.

Nicola explains “following multiple enquiries over many months from students struggling to find the training courses they needed and educators searching for students to help fill their courses, it was clear that a simple and easy solution was needed within our industry to help match students with courses in the UK.”

How Training Made Easi works……..

The Training Made Easi directory lists training providers in over 20 specialist categories within the Hair, Beauty and Salon Business sector.

Using our simple online step-by-step tool, training providers can easily create a listing to promote their courses, including their contact details, locations, course descriptions, social media links, qualifications and accreditations, as well as imagery and video upload capability
to showcase their courses.

With featured listing options and dedicated offers and deals section, training providers can create professional listings and promotions with ease.

For students, Training Made Easi offers free of charge, straightforward search options including category, location and online course search capabilities, students will quickly identify relevant courses and providers.

With our marketing investment and online promotion, Training Made Easi will reach this audience for education providers for a low fixed monthly cost, with various listing options to suit all budgets, allowing them to concentrate on delivering education.

Listings start from as little as £15 per month – full details available at
www.trainingmadeeasi.com.

PROJECT: Colour spend amazing day with Adam Reed

The Fellowship for British Hairdressing’s PROJECT: Colour kickstarted their year with an amazing day with session stylist and salon owner, Adam Reed.  

Organised by project leader Paul Dennison, the team headed over to Adam Reed London salon in East London for a day of inspirational colouring with wigs. Adam told them: “I want to create hair that makes people stop for a second to look closer. Maybe it’s a weird texture or the shiniest hair they’ve ever seen. It could be astonishingly intricate or a little bit eccentric. Perhaps it’s an arse-kicking technical cut. But irrespective, it held their attention. That’s what great hair should do.” 

Paul said: “Having Adam mentoring the first day for the new team was great. He brought a great energy and made the day relaxed and fun, starting with a group discussion, giving the team a great insight into how he likes to work. The team then had an opportunity to get creative working with wigs.” 

Member Luke Logan commented: “The day was awesome! I think the main thing I took away from the day was just to be your true self and not to follow the trends within the industry,  but create them.” 

Sophie Perfect added: “We spent the day colouring wigs and really focused on placement. We went in with the less is more approach and it’s amazing the results you can get by tweaking what’s already there.” 
 
Kayleigh Byrne enthused: “Our day with Adam Reed was so inspiring! I really enjoyed learning all about his career and how he came to be the amazing hairdresser that he is today. He gave us lots of advice and really pushed our creativity to the next level by having us think back to basics and create beautiful colours using the phrase “less is more”. We spent our day working on wigs that had been previously coloured, using techniques to enhance the previous colour. Adam is extremely talented and insightful, he had a detailed story for every question we asked!”  

Project Team Leader: Paul Dennison 
Project Team Members 

Luke Logan, Strand & Lock Aveda 
Luke Tyrrell, Headmasters Mayfair Salon 
Callum Iqbal, Brendan O’Sullivan Hair & Beauty 
Andrew Feve, Anti.Dote 
Kayleigh Byrne, Tribe Salons 
Sophia Martin, Amaryllis Salon 
Louise Munro, Alice & The Hair 
April Mash, Strangeways 
James Holroyd, Yoke The Salon 
Kate Mclaughlin, Sarai Hair & Beauty 
Sophie Perfect, GFC Hairdressing 
Ella Gray, Aurora Hair Salon 

For more information: 
Instagram: @fellowshiphair 
Call 01295 724579   
Visit www.fellowshiphair.com  

ANDIS® Drops Fully Reimagined Education Site

Andis® Company has announced the launch of its newest tool to empower talented artists to create their way: a fully reimagined education site. This all-new site is the ultimate destination for barbers and hairstylists, featuring incredible educational resources, including a suite of free, step-by-step tutorial videos led by Andis® Company’s world-class global educators to help expand skills, live and pre-recorded, on-demand virtual education to help strengthen knowledge and expertise and other offerings such as downloadable books and guides for all hair types.

 “In the beauty and barber industry, time is money, inspiration can be too hard to come by and community is crucial. Andis® Company recognizes that creators need a place to gather and to fill their own cup with skills, tips and tricks that they can bring back to their clients every day in the shop or salon. Our new education site is the place to be to access the resources you need to create your way,” said Angie Perino, the company’s Global Education Manager for its Beauty & Barber division.  

“The site is mobile-friendly and with easy, intuitive navigation you can access incredible educational content. Creators will find resources for all hair types, genders and a vast array of Andis® tools. There is something for everyone, whether you are a novice or expert, barber or stylist!” 
The Andis® Barber and Stylist Education site redesign is one part of the reimagined end-to-end brand experience and new positioning which officially debuted in August of last year.  

In addition to the above features, the website also details upcoming in-person events, lists photos and bios of the global education team and makes requesting custom workshops easy via dedicated tabs. Additional step-by-step video tutorials, pre-recorded, on-demand virtual education and other community building features will continue to roll out throughout 2022. 

For more information go to: andis.com/BarberStylistEducation 

Diesel Barbershop partners with Andis Company

Diesel Barbershop has partnered with Andis Company to provide direct offers to all Diesel Barbershop stylists and barbers on its professional line of barbering tools. This new national program will give Diesel employees access to some of the highest quality barbering tools on the market as they create classic and contemporary styles for its diverse customers. 
 
Providing this program to their team members, Diesel Barbershop leadership feels they are setting their staff up for success from day one. In an industry where precision can make the difference between a mediocre haircut and a great one, Diesel Barbershop wants to ensure that they provide the greatest service to their clients. This program will give all Diesel Barbershop barbers and stylists access to quality products at an affordable price, just for being part of the Diesel team.  

“For 100 years, Andis has been delivering superior quality and performance – our team members will now have that tool expertise in the palm of their hand as they create their very best work,” said Sarah Klingensmith, Director of Training and Operations for Diesel Barbershop. 

Diesel Barbershop is part barbershop, part salon, part old school record store, part mechanics garage, part tattoo shop, and part vintage arcade. A man-cave for great haircuts and an amazing overall haircut experience, if you will. It also is a successful franchise business with more than 20 locations across the USA. 
 

www.dieselbarbershop.com/ 
www.andis.com

Goldwell Announces its 2022 Color of the Year: BUBBLEGUM

Working in conjunction with some of the world’s foremost color experts, Goldwell is proud to introduce the 2022 Color of the Year:  BUBBLEGUM. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonates with a diverse audience. 

“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” says Jane Boddy, Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a color that is versatile but measured.” 

Gone are the days of pink being associated with feminine roots – it is now considered a color that has defined the times. The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect.  

“This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.” 

BUBBLEGUM Formula with Goldwell Colorance: 

40ml Colorance Core Lotion 
15ml Colorance Pastel Rose 
5ml Colorance Pastel Lavender  

Date for the Diary: America’s Beauty Show 2022

A date not to be missed in the hair industry calendar! The 2022 America’s Beauty Show will be held April 9-11 at the Donald E. Stephens Convention Center in Rosemont, IL.  It is an in-person, immersive experience organized to provide a space for our industry to: Flourish, Unite, Network, and Navigate.  

The Big Brands are BACK! Dyson, Redken, Matrix, Olaplex, Pulp Riot, Mizani, Moroccanoil, Andia, Salon Centric, Ulta Beauty, Wahl, Wet Brush, Amika, Farouk, Biolage, Belvedere and MORE will be at ABS.  

See the latest in education, the hottest trends and the opportunity to see and try what’s new in the beauty industry. ABS 2022 offers an unprecedented lineup of education to feed your artistic soul. It’s the place where cosmetologists, colorists, nail pros and estheticians can focus on improving their craft and propelling their careers. Each year the “who’s who” and the “who’s NEW” of the industry come together for a 3-day weekend of hairdressing magic. It’s where you go to see what’s new, experience captivating beauty, be with your team and immerse yourself into the gold-standard of beauty with beauty. 

Since 1912, Cosmetologists Chicago has been the organization whose sole purpose in producing the show is to serve the professional’s needs and move the industry forward through education funding, inspiration and good fellowship. CC Officers and the Board of Directors are all working salon professionals who lead the efforts in ensuring the success of ABS for attendees and exhibitors.  

  • America’s Beauty Show is a non-profit event focused on serving licensed beauty professionals. It is owned by Cosmetologists Chicago, a non-profit association for the last 112 years. America’s Beauty Show is known for education, innovation, community, shopping, and fun! It is a treasure within the professional beauty industry and is evolving to be relevant for both attendees and brand partners.   

More information at americasbeautyshow.com.

Denman Seeking New Ambassadors

Professional brush brand Denman is on the hunt for “high energy hair geeks” to partner with, and help spread the word about the companies legendary tools. The statewide search will run from the 10th of January until the 21st of March 2022 and is open to working hair professionals based in the USA.   

Denman are looking for busy stylists and colorists with a passion for sharing their work and creative process through social media channels.    

 How to enter 

  • Follow @denmanpro on IG. 
  • Tag @denmanpro in the work and content you are most proud of. 
  • Tag @denmanpro in your entry Reel or Story. In your entry tell Denman why you would make a fantastic Denman Ambassador. Tell them in spoken word and /or captions what makes you tick in your career and the kind of hair you love to work with. Get as creative as you like to get your message across!  Alternatively you can email your short video (max 2 mins) to ambassador@denmanbrushus.com. If your file is too large to send as an attachment via email please use https://wetransfer.com/ to share it as a link. 
  • ADD THE HASHTAGS #denmanambassador #denmanambassadorsearch to help Denman find your work.

Successful ambassadors will receive the following if selected. 

  • A big box of Denman professional tools including brushes, combs and coloring tools plus regular drops of new and additional products through the year. 
  • Access to online education. 
  • Editorial and PR opportunities. 
  • International PR exposure with the Five Point Alliance. 
  • The opportunity to contribute to product development. 

For more details, go to: https://denmanbrushus.com/pages/ambassador-search 

OSMO Announces New Ambassador: Micky Graham

Professional colour house, OSMO is pleased to announce the appointment of its latest Brand Ambassador, Micky Graham. 

An expert in barbering and education, Micky is a self-taught barber of 10 years and recently opened his own studio space in Newcastle, County Down, named ‘Location X’. 

“I initially started my barbering journey at a local hair salon cutting men’s hair. I then started to book myself onto barbering courses with key educators like Menspire and Great British Barber Bash to develop my own passion and style of cutting and styling.  I’m a big fan of finished looks using hairdryers and styling tools – unusual for barbering, but I just enjoy the results this achieves.  What I love most about using OSMO products is that they enable me to create such a wide range of looks.  The OSMO product range is so vast, there’s literally a product for everything and anything,” explains Micky.  

Micky continued his educational direction with the Great British Barber Bash and is now a Lead Educator for the team, hosting courses across the country and presenting on stage exhibitions alongside fellow OSMO ambassador, Ollie Foster. It’s through this role that Micky started working even closer with key sponsors, OSMO.  

Having won British Master Barbers ‘Barber of the Year’ title in 2016, Micky is recognised for spotting upcoming trends and for his precision work.  Excelling in all aspects of barbering, it’s his fading techniques that set him apart, whilst his energetic approach to teaching leaves students with not only new ideas, but renewed enthusiasm for the craft.   

“Micky has worked with us within his role at Great British Barber Bash for some time now and we’ve always been admirers of his work, so it was a natural progression for us both.  We’re looking forward to embracing Micky’s energy and skills within the new educational programme we’ll be rolling out in 2022.  It’s exciting times ahead for us all,” OSMO Brand Manager, Sinéad McLaughlin concludes. 

Quick Fire Questions with Micky:  

Favourite OSMO Products: Matte Clay Extreme, Matt Salt Spray, Power Powder & Extreme Extra Firm Hairspray 

3 Words to Describe You: Funny, Passionate, Driven 

Sport Clips Haircuts donates $1.55m for Help a Hero Scholarships

Sport Clips Haircuts presented a record-breaking $1.55 million check recently to the Veterans of Foreign Wars of the United States (VFW) Foundation to provide scholarships for service members and veterans. As the nation’s leading provider of men’s and boys’ haircare, the veteran-founded company began work with the VFW in 2013 to offer Help A Hero Scholarships for returning military to prepare for civilian careers that often require additional college, graduate, and technical degrees and training. Since the creation of the program, Sport Clips has donated more than $10 million to the VFW’s “Help A Hero Scholarship” program. 

Also, the VFW and Sport Clips have announced that 146 student veterans will receive scholarships for the Spring 2022 semester, totalling nearly $650,000. This brings the number of scholarship recipients to 2,200 and makes the program one of the largest veteran support programs of its kind. 

“Helping ease the financial burden of going back to school is a very real way our Sport Clips team members, clients, and product partners say ‘thank you’ to those who serve in the military and their families,” says Gordon Logan, Air Force veteran, VFW Life member, and founder and chairman of Sport Clips. “It’s gratifying to see thousands of veterans… single moms, doctoral candidates, seminarians, technicians… going back to school with the help of these scholarships on their way to meaningful civilian careers.” 

“The VFW, along with the veterans, service members and military families we serve cannot express enough our appreciation to the entire Sport Clips team, network and partners for their generous support.” said VFW National Commander Fritz Mihelcic. “Their dedication to America’s student veterans is truly remarkable and serves to make a lifelong, positive impact in the lives of so many.” 

Some $122,000 of the donation this year was from Sport Clips’ own $2 per haircare service made by the company on Veterans Day while clients, individual supporters, and Sport Clips team members donated the most generous portion of money raised in stores and through virtual walks. Sport Clips partners Direct Beauty Express,  John Paul Mitchell Systems,  Nioxin,  Sexy Hair,  Gibs Grooming and Actiiv also made substantial contributions. 

Application period for fall 2022 Help A Hero Scholarships is open now through April 30 to receive up to $5,000 of assistance per semester, per family for service members and veterans in the rank of E-5 and below. To find out more, visit your local Sport Clips,  SportClips.com/hero or VFW.org/scholarship.

Tennessee Beauty Professionals Required by Law to Help Sufferers of Domestic Abuse

As any barber or beauty professional knows, at times you feel more like a therapist than a beauty therapist. Clients are often inclined to open up to their hairdresser or barber about their personal lives, hardships and struggles. This means beauty professionals are in a unique position to help identify sufferers of domestic violence, and in turn, assist the victims.  

This has led to an initiative encouraging barbers, hairstylists, and beauty professionals to become educated and aware of the signs of abuse, with education platforms that give them the tools to help their clients, and potentially save their lives.  

As of January 1st, 2022, a new law has passed in the state of Tennessee—the homebase of this initiative, requiring all barbers and beauty professionals to undergo free training to help identify the signs of clients suffering from domestic abuse, and how to lead them to help.  

Signs of domestic violence can range from learning about concerning details about their homelife from stories or worries expressed, to physical symptoms, such as bruising or sudden or unusual hair loss.  

The law went into effect on Jan. 1, 2022, following a successful initiative first launched in 2017 by Nashville stylist — and survivor of abuse — Susanne Post. She worked with the YWCA Nashville & Middle Tennessee, which runs the region’s largest women’s emergency shelter and has been engaged in anti-domestic violence education for more than four decades. 

Legislation to require the course came to a head thanks to state lawmakers, commerce agency officials and the state Board of Cosmetology and Barber Examiners. 

“Tennessee’s beauty professionals are caring, compassionate individuals who are committed to ensuring the health and safety of all their customers, but may not know how to respond when confronted with domestic violence,” said board executive director Roxana Gumucio in a statement made on July 27, when the bill was passed. 

Back in 2017 Susanne Post co-founded an initiative started by the YWCA Nashville and Middle Tennessee, called Shear Haven. Now a proud partner with BARBICIDE, the company hosts training online for hair professionals to gain awareness, education, and tools for spotting and combatting domestic violence.  

Beyond Tennessee, the initiative to educate hair and beauty professionals about the signs of domestic abuse is spreading globally.  In the UK and Ireland, SalonEVO Columnist and Beauty Business Expert Liz McKeon is the ambassador for Shear Haven anti-domestic violence salon training, encouraging and spreading awareness and education of this helpful, and potentially lifesaving tool.  

The Shear Haven online training consists of a 20-minute online session followed by a short quiz. After completion, each participant will receive a personalised certificate of achievement.  

To date, more than 25,000 hair and beauty professionals from around the world have taken the training.  

Learn more about the Shear Haven training by visiting the YWCA website  and quiz on the Barbicide website.