A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.
When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.
“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”
From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.
A Heritage Forged in Steel
Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.
“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”
Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.
Each model is crafted from carefully selected steel types to suit specific needs:
- SPS (Swiss Powder Steel) – exceptional hardness and precision (61 HRc).
- VG10 Steel – renowned for edge retention and long-lasting sharpness.
- 440C High-Carbon Stainless Steel – a reliable, high-performance classic.
- 9CR Stainless Steel – a more budget-friendly option with excellent quality.
This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.
Design That Works as Hard as You Do
Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.
“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”
Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.
Tools That Grow With You
For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.
“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”
Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.
A Brand Built on Trust
Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.
Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.
Discover the Artero Difference
Explore the full range of professional barber scissors, clippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.