This Father’s Day, BEVEL is doing what it’s always done, showing up for Black men in an unforgettable way.
Meet soccer-enthusiasts and Influencers, Obi Uchendu and his son Tobenna Uchendu (nicknamed “Starboyy”), the father and son duo at the center of BEVEL’s newest Faces of Atlanta’s campaign, and BEVEL’s guests to the 2026 FIFA Word Cup game on Father’s Day!
At a moment when the world’s eyes are on Atlanta, BEVEL turns its lens on the people who make the city what it is, celebrating the individuality, cultural pride, and distinct style of its Black community — not as a trend, as a commitment.
The new BEVEL Faces of Atlanta campaign launches on June 9th, 2026 and showcases the love of soccer passed down from father to son. Coached by his Dad Obi, Tobenna’s drill routines have routinely gone viral on Instagram, and Obi shares what grooming means to a father raising the world’s next soccer prodigy.
Obi first discovered BEVEL at his barbershop and immediately felt recognition. He felt the brand spoke to him and understood what it meant to take pride in your appearance and your culture. A grooming brand he felt he could pass down to his son. In the Atlanta-shot campaign, Obi shares the impactful mantra instilled in him by his mother: “Look the way you want to be addressed.” It’s a lesson he carries with him every day, and one he’s passing down to Tobenna as he begins to earn recognition of his own. “It felt good to see a brand that culturally represented me and my son,” Obi shared.
BEVEL revolutionized the standards of men’s grooming and personal care products and is renowned for creating premium products that cater to Black men and men of color with curly/coily textured hair and melanin-rich skin. BEVEL continues to uplift and empowering Black men and their experiences, recognizes that grooming is an essential part of every man’s self-care, confidence, mental health. Engineered for the best, by the best, with same precision that separates a good athlete from a world-class one, separates BEVEL from every other grooming brand on the shelf. BEVEL understands what elite performance requires a complete grooming that’s built for you, not adapted for you. BEVEL products instill confidence in men that lasts beyond the field, and to every walk of life. The campaign amplifies the importance of self-care for men who seek to perform at their best in every area of their life, and trust BEVEL products.
On Father’s Day, June 21, Obi and Tobenna will take their seats at Mercedes-Benz Stadium in Atlanta as guests of BEVEL to watch Spain v Saudi Arabia at the 2026 FIFA World Cup. A journey that began with backyard drills and a father’s belief, culminating in a once-in-a-lifetime experience neither of them will ever forget. The kind of moment BEVEL was made to celebrate.