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American Crew™ Announces UK & Ireland All Star Challenge Country Winners!

American Crew™ the leader in professional men’s grooming, is delighted to announce the country winners for the annual All-Star Challenge men’s grooming competition. The All-Star Challenge is an annual global competition that highlights world-class talent in men’s grooming. Men’s Stylists and Barbers are challenged to combine their expertise in art, style and technique to deliver their ultimate interpretation of the American Crew™ man.

The hotly contested final was held at The Bike Shed Motor Cycle Club on Monday 12th March in Shoreditch and the guest list read like a who’s who of Men’s Barbering and Grooming. The atmosphere was electric as the finalists picked from hundreds of entries gathered on stage for their moment in the spotlight.

Surrounded by barbers, hairdressers and industry influencers, American Crew celebrated all of our UK & Ireland finalists and announced both country winners:


Sam Wall Says, “ This is my fourth year entering the competition and I have been committed to American Crew for the last seven years. I made the final last year and it really hurt not to win but I took feedback on board learnt from my experiences and everything in to this years entry. I couldn’t be prouder to be the UK winner. American Crew All Star Challenge is the Men’s competition to win.”


Chris O’Riordan Says” I wasn’t expecting to win at all, to get this recognition from my fellow professionals is amazing. It’s my first time entering , I saw Ciaran O’Sullivan winning for Ireland last year and it inspired me. I am really interested in the photographic element of this competition and my look is an old time masculine look interpreting what American Crew is for the modern man. “

These two country winners now go on to the next round of selection where the 15 best images from across the globe are chosen to compete in the Global All Star Final held in Barcelona in June.

About the American Crew™ All-Star Challenge:

The American Crew™ All-Star Challenge is about being recognized as the best stylist for men in the world. The cut. The model. The photograph. Bring it all together to create your ultimate interpretation of the American Crew™ man. We want the best stylist on the planet. One with a truly unique, artistic vision. One who understands what it takes to create a masculine, modern edge. And one who captures their masterpiece with professional-level art direction and photography. If you’ve got what it takes, start perfecting your style, because the American Crew™ All-Star Challenge is bigger and better than ever.

About American Crew™:

American Crew™, a professional leader in men’s grooming, is the brand that defines men’s style, hair care and grooming trends, distributed in more than 30,000 salons across 50 countries. The American Crew™ family of grooming products delivers everything needed to create and care for men’s styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew™ has an ongoing commitment to elevating men’s style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand’s vision of men’s grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit

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