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American Crew Opens Entries for the 2020 All-Star Challenge

Global grooming competition in search for the next hairstyling star begins.

American Crew®, the Official Supplier to Men™, is now accepting submissions for its 2020 All-Star Challenge, an exciting annual search for the next hair styling star.  Top barbers and stylists from around the world are called to create a look that is the ultimate contemporary interpretation and expression of American Crew style.

The All-Star Challenge encourages barbers and hair stylists globally to put their technique and talent to the test, using American Crew products to create looks that capture the trendsetting-yet-timeless spirit of the brand. Having transformed throughout the years from a one country competition to a global event, the All-Star Challenge has provided vast opportunities to over 10,000 stylists worldwide since its inception—and in 2020, the competition continues to evolve. 

This year’s challenge will consist of individual in-country judging panels to select their national winner, who will then move forward to participate in the Global competition. From over 40 finalists, the Global Committee will name (5) top competitors as the All-Star Challenge 2020 Winners. The winners will receive a number of prizes including a $5,000 monetary award and an all-expense paid trip to Los Angeles, CA to participate in an editorial photo shoot alongside American Crew Founder, and renowned photographer, David Raccuglia. 

“Year after year, I am honored to be a part of the All-Star Challenge and to be able to give talented stylists and groomers around the world the opportunity to present their skills on a global platform. I am especially proud to announce that 2020 will be a game changer, in that we will have FIVE competitors that will be crowned American Crew All-Stars Challenge 2020 Winners. We hope this competition continues to support and inspire the men’s barbering community worldwide,” said American Crew Founder, David Raccuglia. 

To enter the All-Star Challenge competition, stylists are asked to create a hair style that best represents the American Crew man. The look is to be portrayed on their chosen model and showcased through (2) black and white photographs of their model from chest-level and above. The model should be in front of a blank background, with one photo face-on and the second focusing on the profile. Photographs are required to be accompanied by a brief description of the look and the products that were used to create it. Entries open on January 1st, 2020 and will be accepted through March 1st, 2020. Each country will then submit their national winner to the Global Committee by March 18th, 2020.

For more information on American Crew and the All-Star Challenge, visit and follow links to All-Star Challenge entry page.

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