American Crew™, the Official Supplier to Men™, announced today that Serena Hussain Hill from Toni and Guy Birmingham has been named UK winner and Ciara Madden from Marks Barbers has been named the IE winner of the 2021 All-Star Challenge in the first-round of the brand’s highly-anticipated global grooming competition.
Matt Horder, Revlon Professional Commercial Director for UK & IE explained: “The past year has taught us a thing or two about our community and our American Crew family. Continuing to strive in the face of adversity is a testament to their dedication, strength and spirit. We know it’s been so difficult to not only navigate this pandemic and all it encompasses but also stay inspired and energised for the year to come, which is why we were so excited to run the American Crew All Star Challenge this year. We are so proud of the winners and runners up who’s passion and skill shone through in their entries and now join our elite All Star Challenge hall of fame winners from years past.’
UK: Serena Hussain Hill – Toni and Guy Birmingham
Serena explained “I’m still in shock from this incredible win! To get recognition for men’s hair which I have a true passion for is overwhelming! It means the absolute world to me to be recognised by such a prestigious brand. The past year has been tough for everyone but entering this competition really helped me channel my creativity and kept me motivated through the difficult times.”
Ireland: Ciara Madden – Marks Barbers
Ciara Explained “It means so much to me I’m still shaking after hearing the news. I’m absolutely delighted with it couldn’t be happier. I’m very honoured and grateful for the opportunity thank you so much American Crew and all the judges.”
UK: George Smith – Toni & Guy Salisbury
Ireland: Keith Quinn – Roches barbers
UK: Kieran Evans – Jacks of London
Adil Ismael – Jacks of London
Jack Mead – Jack & The Wolfe
Anne Marie Mcllwraith – Just For Men
Donata Grigaitiene- Best For Men
The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks with American Crew® products that capture the trendsetting-yet-timeless spirit of the brand. Providing vast opportunities and industry inspiration, the competition displays the world-class talent driving the trends in men’s grooming.
“Despite the many challenges the grooming community and salon industry faced during the global pandemic, these Professionals never cease to amaze us with their creativity and talent. We are honored to have given professionals an outlet where they could bring their originality and imagination during a challenging year,” said American Crew Founder, David Raccuglia. “These countries’ winners brought their A-game on creating fresh, elevated looks and I, along with the rest of the All-Star Challenge Global Committee have our work cut out for them as we move forward with selecting five global winners of the competition. “
As the All-Star Challenge progresses, the cut and style created by Serena and Ciara will be submitted to the American Crew™ All-Star Challenge Global Committee, which consists of David Raccuglia, Founder of American Crew™, Paul Wilson, Global Artistic Director; Phoenix Thomson, Global Education Director; and Luke Munn, 2019-2020 Australian All Star Challenge Winner. After careful consideration under the following competencies: Barbering: mastery of clipper skills, fading and shaving; High Texture: ability to display technical skills, shape, and control whilst working with highly textured hair; Length: excellence in cutting and styling hair with length while maintaining a masculine edge; Retro: ability to recreate a classic cut from the past, with technical excellence in cutting and styling; and Trend: ability to be creative and think ahead by producing a shape or style that could become a trend, the committee will name five top competitors as the 2021 Global All-Star Challenge Winners.
Announced in June 2021, the five Global All-Star Challenge winners will receive a number of prizes including a $5,000 monetary award and an all-expense paid trip to Barcelona, Spain to participate in an editorial photo shoot directed and shot by American Crew Founder, and renowned photographer, David Raccuglia.