Booksy, the go-to booking, management, and discovery app for barbers and beauty professionals globally, is excited to announce the launch of the “Icons of Dallas” out-of-home campaign. As a part of this community-led marketing campaign, Booksy will award free billboard advertising space to 20 local beauty and barbering professionals throughout the Dallas-Fort Worth area to promote their businesses and generate visibility, potentially reaching 80,000 impressions. Submissions open May 25 and run through June 7 via the contest website.
Designed to spotlight local beauty and barbering professionals, the campaign will provide selected participants with a full creative package, including a professional brand photoshoot, custom billboard design services, and professionally edited photo selects. Each billboard will also direct potential clients to book featured professionals directly through the Booksy app.
“Many local beauty professionals don’t often have access to marketing opportunities of this scale, and Booksy wants to help amplify their businesses,” said Gus Murillo, Director, Global Creative & Community at Booksy. “Our community of beauty professionals and barbers is at the center of everything we do, and this campaign is another way for us to celebrate their talent while supporting their growth.”
To be eligible, entrants must either already be a Booksy provider or create a Booksy account during the application period. Applications open May 25 via the contest website.