In partnership with world leaders in trend forecasting, WGSN, Fresha surveyed over 1,000 consumers, analysed over 600M bookings, and scanned over 2,000 social media accounts in the build up to launching their inaugural Future of Beauty and Wellness Trend Report.
Fresha, the world’s #1 booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report, called The Future of Beauty and Wellness Report 2024.
Created in partnership with leading trend forecasters WGSN, the report is packed with groundbreaking insights based on:
- analysing 600 million Fresha bookings
- scanning more than 2,000 social media accounts
- more than 1,000 consumers surveyed across the US, the UK, Canada and Australia
- interviews with industry experts including makeup artist and beauty entrepreneur Huda Kattan, and celebrity barber and educator Mark Maciver
The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years.
The report serves as a guide to those changing expectations, and shows how services and treatments will need to be adapted to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care.
For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.