StyleCraft is launching the GAMMA+ Xceed Advanced Professional Hair Dryer nationwide this October, bringing stylists a next-generation tool built for speed, power, and precision.
The only dryer in its class to combine infrared, active oxygen, and ionic light technology in a single tool, the Xceed promises a smoother, shinier finish that enhances the brightness and vibrancy of natural and color-treated hair.
The Xceed’s OxyRay Trio Light Technology lets stylists run infrared, active oxygen, and ionic settings independently or stacked together to help seal the cuticle, reduce frizz, and boost shine.
A high-efficiency digital brushless motor delivers ultra-concentrated, high-pressure airflow for noticeably faster drying with reduced heat stress through back-to-back services, while 12 heat and speed combinations put precise control at a stylist’s fingertips through a sleek LED interface.
The Xceed’s innovative technology sets a new standard. The dryer features a smart memory function that recalls the last setting used, and a key lock guards against unwanted changes mid-service. Meanwhile, the aerodynamic nacelle design, inspired by aircraft engineering, narrows at the rear and widens toward the outlet for a balanced, comfortable grip through a full day behind the chair.
“Xceed isn’t just faster. It’s smarter, and stylists will feel the difference the first time they pick it up,” said Tres Sifuentes, VP of Marketing Operations for StyleCraft / GAMMA+.
StyleCraft and GAMMA+ will celebrate the launch with The XCEED Experience at Hair Circus, Fort Lauderdale, a hands-on media and industry event featuring live product showcases and an inside look at the technology behind the Xceed.
The GAMMA+ Xceed Advanced Professional Hair Dryer is available now for $299.95
stylecraftus.com/products/xceed-advanced-professional-hair-dryer-with-oxyray-trio-light-technology.