Creating high performance, versatile grooming products that help men look their best has compelled Wahl Professional to launch its new Wahl 1919 product line. With the introduction of 11 products that include hair care, hair styling, beard care and skin care, the 100-year-old company has created a fresh line of products barbers and stylists can use and sell to improve the level of style and service they offer their customers. The products launched to professionals at the Premiere Orlando International Beauty Event and will soon be available for purchase at WahlPro.com. Professionals will be able to become authorized Wahl 1919 resellers through Wahlpro.com.
Why Wahl 1919?
Developed by Wahl’s in-house team of experts in men’s modern grooming, the Wahl 1919 line delivers three key benefits barbers and stylists want:
- Expertly developed and formulated.
The Wahl 1919 products are high performance and healthy formulations for hair and skin. Each hair care, shave and skin product contains the ideal formulation of ingredients such as willow bark, white oak, pomegranate extract, peppermint oil or aloe vera – each designed for hair strength and health.
- Tubes, not pucks!
Packaging has been designed to deliver ideal product quality, hygiene and performance from the first use to the last. No digging fingers into pucks and transferring hair fragments from one customer to another. Tubes make grabbing and dispensing products fast and easy.
- Helping the Next Generation of Barbers.
Purchasing Wahl 1919 supports Wahl Professional’s Fade It Forward barber school scholarship program, designed to help students in underserved areas create careers that can help them and their communities thrive.
How Wahl 1919 Was Developed
“Wahl 1919 was created in collaboration with our industry-leading Wahl Education and Artistic Team (WEAT) of professionals. We looked to them for advice when creating high performing formulations in unique packaging,” says Wahl 1919 Product Manager and Co-Creator, Allan Vodicka. “For example, WEAT member Kristi Faulkner suggested the No-Sting Foam aftershave should be a foam instead of a liquid. This keeps product in the barbers’ hands and not running through their fingers and down the drain. And WEAT member Juan Ramos saw real value in a Cleansing Shampoo that gently but thoroughly cleans product from the hair. He hated it when he could feel product residue in a client’s hair after shampooing. We worked on that formulation until he was satisfied that it struck the right balance,” says Vodicka.
Wahl 1919 launches with 11 products (13 SKUs including a 1-liter shampoo for back bars and an introductory sample kit) available in the U.S. and will roll out shortly to markets around the globe in which Wahl Professional operates. The best part is that clients who appreciate their look and want to finish it at home can do so by purchasing Wahl 1919 products from their barber or stylist, or online at WahlPro.com.