Celtics F Jayson Tatum debuted a new colorway for the Jordan Tatum 1s titled “Barbershop,” which draws inspiration for his love of keeping up with his fresh cut. The JT1 “Barbershop” colorway officially releases in April on Nike’s website and in select retailers, but the Celtics forward gave fans a peak of the new shoe recently in a game against the Pacers.
After signing with Jordan in 2019, Tatum finally debuted his first line of signature shoes with the Jumpman brand during 2023 All-Star Weekend, where he wore both the “Zoo” and “Pink Lemonade” colorways in a historic performance during the All-Star Game. The “Barbershop” colorway features a knit-mesh upper in various hues of tan and brown with a black overlay. On both heels is a red Jumpman logo on the shoe’s back straps, which are detailed in red, white, and blue, similar to a barber’s pole you would see outside of a barbershop. The colorway is finished with Tatum’s “JT” logo in gold on both tongues, as well as the shoe’s side.
A SHOE-IN: In terms of specs, the “Barbershop” colorway is equipped with a reinforced TPU frame and an uncaged Zoom Air unit in red and blue in the midsoles to provide energy return. Other specs includes plate technology in the outsoles that is designed to help with quick transitional movements and supported comfort in the outsoles, making it one of Jordan Brand’s lightest basketball shoes. According to data from Zoomph, Tatum’s social post showcasing the new colorway drew a social value of about $77,000 from close to 2 million impressions online.