With 2025 marking a new perspective on male grooming, Keune is shifting its focus from traditional barber-centric offerings to a more inclusive approach, aiming to serve all hair professionals worldwide.
1922 by J.M. Keune is a tightly edited collection of premium grooming staples, made in the Netherlands, enriched with homegrown ingredients, and perfected by science. Among opening new horizons for men’s hair care by broadening its perspective, Keune features a modest yet impactful 25ml increase in all jar-packaged products.
This move isn’t just about offering more value for money – it’s also about reducing its unnecessary impact to the environment and economy by switching to jars made from 100% recycled plastic.
ALL GROOMING NEEDS SATISFIED
The 1922 by J.M. Keune range offers a complete hair care portfolio for men:
Care: The foundation of every routine with essential cleansing and nourishing products.
Style: Powerful styling tools that cater to every hair need, from classic to cutting-edge looks.
Beard: Elevates the grooming game with refined fragrances, and much more!