Without question one of our most random news stories in 2020, is that McDonald’s in Sweden have opened a barbershop offering one specific cut, the 90’s inspired ‘Golden M’ haircut.
We know it’s a bit of an advertising stunt with a difference, as the so called ‘Golden M’ haircut is essentially a center part, or ‘curtains’ as our team knew from the 90’s… but McDonald’s Sweden allege that the cut is similar to the fast food chain’s famous Golden Arches logo. Who are we to disagree?
Influencer hairstylist Adam Lukacs provided virtual haircut lessons to those fortunate enough to book in digital appointments. Ensuring that ‘clients’ can confirm that they do indeed have the ‘Golden M’ haircut perfected.
Those who took a virtual session, were not only treated to some 90’s inspired haircut lessons, but also, and perhaps most importantly, were treated to a complimentary Big Mac – should their haircuts pass the McDonald’s Golden M Detector digital app.
Good fun ensued!