Moroccanoil is expanding into the men’s grooming space with the launch of its new Sculpting Pomade, now available on Moroccanoil.com.
While the brand has long-resonated across a unisex audience, this move reflects a broader shift in male consumer behavior, with men becoming more engaged and intentional about grooming. The Sculpting Pomade was developed to meet demand for products that deliver structure and definition with flexible, touchable hold. The water-based formula is lightweight, reworkable, and can be easily washed out, aligning with what both stylists and consumers are prioritizing today.
Positioned as part of Moroccanoil’s broader styling portfolio, the launch takes an inclusive approach while creating a clear entry point for male consumers. It also marks a strategic step in using styling to drive discovery, reach new audiences, and build long-term engagement within a growing category.
Moroccanoil Sculpting Pomade
Sculpting Pomade is a classic, water-based formula infused with nourishing argan oil to deliver strong, all-day hold with a sleek, high-shine finish. Designed to create polished, timeless styles. from voluminous modern mullets and sharp side parts to trending slicked-backs on short or long hair — it provides structure without stiffness. The flexible, residue-free formula washes out effortlessly, and over 90% of consumers surveyed agree it rinses clean while maintaining lasting hold*. Fragranced with the signature Moroccanoil scent, including a blend of spicy amber and sweet florals.