Expert stylist and winner of 2018 NAHA Men’s Stylist of the Year award Jamie DiGrazia is joining Wahl Professional as its new Retail and Business Educator. DiGrazia, who owns Logan Parlor in Chicago, will use her expertise and passion to teach barbers and stylists how to use the Wahl 1919 styling and finishing line to enhance their cuts and increase their revenue. In addition, purchase of the products will provide scholarships to the next generation of barbers and stylists through the company’s Fade It Forward™ program.
DiGrazia can attest to the growth that selling retail has brought to her business, and views the 1919 products as an important way for barbers to increase their revenue by showing clients how to create salon fresh looks at home.
“There are two ways to earn money in this industry – service and retail. Through educating your guests, you can have a whole other part of your business that can be flourishing,” says DiGrazia. “To have a long, successful career, I think business education is what is going to take someone to the next level. And that comes from selling retail, having product knowledge, and business education.”
DiGrazia will support the 1919 line by both educating barbers on stylists on how to use the products, and how to sell them. Her goal is not only to help educate barbers behind the chair, but also to educate their clients on how to use the professional products at home.
As part of a bigger initiative in the shape of Wahl Professional’s philanthropic program, Fade It Forward™, DiGrazia is also supporting the next generation of barbers as a portion of the purchase of each 1919 product will go toward barber school scholarships for youth in need. Fade It Forward™ began in 2018 and is designed to help young people in underprivileged areas achieve their dream of becoming barbers. The program is currently active in Chicago and St. Louis, with plans to expand to Cleveland and beyond in 2021.
“When I explain how the Wahl 1919 styling and finishing line helps young people become barbers and helps them get into an industry I love so much, well that’s really impactful. People care about that. People want to help other people. Barbers and stylists can understand that, and so can clients,” says DiGrazia.
For barbers and stylists interested in getting their hands on the Wahl 1919 styling and finishing products, a discounted introductory kit of all 11 products is available through Wahl Professional at wahlpro.com/store/1919.html. To apply to become a Wahl 1919 reseller and carry Wahl 1919 products in your shop and receive access to business and retail education, go to wahlpro.com/store/reseller/.