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NHBF Top 20 Influencers Index Announced

After a successful launch last year, the award-winning NHBF Top 100 Influencer Index’s Top 20 (sponsored by Pirkx, City and Guilds and The Hair & Beauty Charity) for 2022 have been announced. 

Today, Keeks Reid, freelance Beauty Editor, hosted a packed award event at Electric Space, London, where the Top 20 found out the exact number at which they rank. The event was also live streamed on the NHBF’s YouTube channel.

And the Top 20 are:

  1. Jamie Genevieve, Make-up artist and beauty influencer
  2. Caroline Hirons, Skin expert
  3. Cher Webb, Make-up artist
  4. Amber Rose Peake, Hairstylist & barber
  5. Gareth Williams, Moroccan Oil Pro, Global Ambassador and colourist at Salon 64
  6. Jess Maynard, The Gel Bottle Inc Brand Ambassador and nail artist
  7. Rob Wood
  8. Harriet Westmoreland, Nail artist
  9. Errol Douglas MBE, Award-winning hairdresser
  10. James Earnshaw, Award-winning hairdresser
  11. Pete Burkill, Celebrity and session stylist
  12. Jack Howard, International Colour Expert
  13. Chloe Swift, Ghd Global Educator and hair stylist
  14. Connor James Doyle, Hairdresser and educator
  15. Lauren Churchill, Hairdresser
  16. Jaymz Masters, Hairdresser and educator
  17. Sophia Hilton, CEO Not Another Salon
  18. Patrick Cameron, International hairdresser
  19. Joesph I’Anson, Award-winning hairstylist
  20. Nuala Morey, Hairdresser

The 100 – 21 Top Influencers were announced on the NHBF’s social channels last week, with lots of new faces making the list. The Index provides an opportunity to recognise those in the industry that use social media to influence the sector. 

Back in July, the NHBF invited nominations from professionals currently working in the hairdressing, barbering, beauty, wellbeing or aesthetics industries. From an initial list of hundreds of nominations, an independent expert company then analysed these nominations based on the following data metrics to reach the Top 100.

  • Followers – the number of people following the nominees
  • Engagement – the number of mentions, shares, links and impressions of the nominees’ posts
  • Reach – how many people have seen the nominees’ posts

NHBF chief executive Richard Lambert says, “Jamie Genevieve is one of the biggest beauty influencers that there is. It was no surprise that she came straight in at number one, followed closely by last year’s winner, Caroline Hirons.

It’s been fascinating to see the ups, downs and new entries across the rest of the Index.  The Top 100 Influencers Index isn’t just about numbers and reach, but influence and engagement. Ours is one of the UK’s most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”

Full Top 100 List here.



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