Novo Cabelo has announced Steven Goldsworthy as the winner of its first ever Stylist of the Year Award, unveiled during a live online ceremony hosted by founder Rob Wood.
The award marks a significant moment for the company, celebrating not only technical excellence in hair systems, but also the compassion, consultation standards and ongoing client care that sit at the heart of the Novo Cabelo philosophy.
Steven, a trained trichologist, was recognised for his ethical approach to hair loss solutions and his commitment to supporting clients throughout every stage of their journey.
Steven said: “As a Trichologist, my role in hair loss has always been to identify the underlying cause, advise on preventative measures, and, in extreme cases, refer clients for a hair transplant. However, transplantation is not always the right solution, and I felt strongly that there was a gap in care where many clients were being left without a suitable alternative.
After months of research, I discovered Novo Cabelo, which at the time was a relatively new company. I followed their work closely, watched their social platforms, and eventually reached out to undertake their training. Once we began offering hair systems, the response was overwhelming. We were inundated with enquiries and quickly built a large, loyal client base.
Hair systems are not for everyone, and we are always completely upfront about the costs and ongoing maintenance. I often compare the decision to Botox versus a facelift: one is temporary but still a significant investment, while the other is permanent, surgical, very expensive and irreversible.
Winning this award is a wonderful tribute to my amazing system clients and, most importantly, gives future clients confidence that they are in safe, experienced hands, receiving both an exceptional service and a high quality solution.”
Hosted online by Novo Cabelo founder Rob Wood, the event brought together stylists from across the network to recognise excellence in a sector that has historically lacked structured education and ongoing professional support.
Rob Wood said: “This award is about far more than hair. It is about restoring confidence, identity and dignity for people who have experienced hair loss. Steven represents everything
Novo Cabelo stands for: integrity, care, innovation and a deep understanding of the emotional journey our clients are on.
When we launched Novo Cabelo, our mission was to raise standards within the hair system industry and remove any stigma around wearing hair. That starts with education, aftercare and supporting our stylists so they can support their clients properly. Steven embodies that standard.”
Since launching its training programme, Novo Cabelo has focused on transforming the perception of hair systems within the wider hair industry. By prioritising in depth consultation processes, structured aftercare, scalp health and system safe product development, the company has built a reputation for innovation rooted in client wellbeing.
The introduction of the Stylist of the Year Award signals the brand’s ongoing commitment to recognising professionals who deliver not only outstanding transformations, but also long term care and transparency.
As Novo Cabelo continues its expansion across the UK and into Europe, the annual awards are set to become a cornerstone moment in celebrating the stylists who are reshaping the future of modern hair replacement.