BarberEVO Magazine

Be part of the Barber EVOlution

OSMO Announces New Technical Educator: Jamie Twelvetree

British professional colour house, OSMO is delighted to announce the appointment of a new Technical Educator, Jamie Twelvetree.

Jamie has over three decades of hairdressing experience, specialising in education.  Starting his career at the tender age of fifteen within the renowned Steiner group (later to become part of Regis) and gaining his training at Raymond’s in Birmingham, his passion for knowledge and sharing skills shone through at an early age. 

His career direction saw him progress from behind the chair to educating in salons regionally to then training for professional in-salon products.

“I decided early on that education was my preferred focus within hairdressing. I’ve a genuine passion for sharing our craft and I think it’s important for stylists of my generation to share our knowledge and skills. My age group was probably the last to learn our craft over a 5-year apprenticeship.  It’s not the way of learning now, so I want to ensure our abilities and expertise are available to new stylists coming through. Being an educator is extremely rewarding and you can help mould the future of hairdressing, too. Having a real understanding of how products and ingredients work to create outstanding results in the salon is a passion of mine and I really enjoy educating others on how to get the best out of products, be that colouring or styling hair. This new role within OSMO will enable me to showcase the OSMO range up close and personal so that even more hairdressers can experience the quality and excellent results of the OSMO product portfolio,” explains Jamie.

Experienced in all areas of hairdressing from colouring, cutting to styling, Jamie brings a wealth of experience and education passion to the OSMO family.  Based in Leicester, his role within OSMO will see Jamie focused within the UK to provide education for OSMO wholesalers and distributor partners. 

“We’re so excited to welcome Jamie to the OSMO family as our Technical Educator alongside our Global Educator, Lesley Stitt.  His passion for education and our industry is great to see and we’re very much aligned with his enthusiasm for the importance of education and his ability to inspire others.  Jamie will be a real asset to our team, and we’re thrilled to be able to share his training skills with our customers,” OSMO Brand Manager, Sinéad McLaughlin concludes.

Instagram: @osmouk_official / @osmoikon

Show More