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OSMO: How to Make New Pantone Colour Work for Your Clients

PANTONE Colour of the Year: Pantone 17-3938 Very Peri

The leading global authority of colour, PANTONE, has officially revealed the Year’s Colour for 2022:  PANTONE 17-3938 Very Peri, a vibrant peri-winkle blue with violet-red undertones.  

OSMO® Global Ambassador Michael Convey and owner of Convey Salons, Stokesley shares his thoughts on the new colour trend: “I think the new colour of the year will be very on trend for clients. It’s so soft and pretty and we’ve seen versions of this coming through over the last few months already.  Although blondes tend to be warming things up at the minute, I think by the summer 2022, we will see clients starting to play with tones like this. This is similar to how we saw the rebel streak with apricot tones popping just around the face – this will be a great way to introduce clients to the new colour of the year.” 

To embrace the new yearly hue, reach for the OSMO Color Psycho in Wild Violet, apply to pre-lightened / bleached hair and leave for 15 – 30 minutes before rinsing thoroughly and voila, on-trend hair is ready to go.  

The OSMO Color Psycho collection is available in 14 incredible shades. The semi-permanent colours can last up to six weeks and the ready-to-use formula is ammonia and peroxide free, and even conditions hair as the vibrant colour is deposited. 

Size: 150ml 

Price: RRP £8.45 

Available from your nearest wholesaler, visit osmouk.com for a list of locations.  

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