The latest issue of BarberEVO North America is OUT NOW.
The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.
Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.
We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.
ALSO IN THIS ISSUE:
Trends
New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.
Color
Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.
Haircare / Aftercare
It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.
Advice
As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.
We hope you enjoy this issue! You can order your print copy here