Shortcut announced on 1st September the launch of its in-home haircutting services in the UK through a partnership with London-based barbershop Joe & Co. and The Lounge. With this, Joe & Co can now deliver haircuts and services to clients in the comfort and safety of their homes by booking through the Shortcut app.
“Yes people have been desperate for haircuts, but no matter where you live, there’s trepidation when it comes to visiting a potentially crowded establishment,” said Shortcut Co-Founder and COO Will Newton. “Our platform allows haircare professionals and their customers to control the environments they interact in. By partnering with retailers like Joe & Co., we aim to empower brick and mortar haircare providers and their staff to meet–and hopefully exceed–their pre-COVID revenue streams under a model that’s reflective of our new reality.”
“As an industry we need to be dynamic to survive. Similar to US hair pros, our men’s hairdressers have been especially impacted by COVID-19,” said Joe Mills, owner of Joe & Co. and The Lounge in Central London. “While we are trying to get back to a new normal, it’s key we respond to client demands and ensure they are getting a first-class, professional service, without affecting the classical salon structure to move the business forward. Shortcut gives our stylists the opportunity to connect with their regulars and meet new clients outside of the barbershop’s walls, while allowing owners to take control, maximise their income potential, and protect the business.”
Joe & Co. is a contemporary barbershop based in London Soho offering men’s barbering services. Established in 2010, Joe & Co. has been voted Best Men’s London Barber by Esquire, GQ, and Time Out.
Keep up to date with Joe & Co. on Instagram @joeandcosoho, and with Shortcut @shortcut.