BarberEVO Magazine

Be part of the Barber EVOlution


Renowned barber set to inspire the Andis Nation!

As a leading manufacturer of clippers and trimmers for professional barbers and stylists, Andis recognises the need for world-class education. To expand its already strong team of professional educators, Andis names renowned barber, Sid Sottung, as the latest addition to its global team.

Sottung has captured the imagination of barbers with his distinctive image, creativity and technical precision. Achieving a high industry and media profile, he has risen to celebrity status in the barbering fraternity, and it was a combination of his talents that motivated Andis to secure his expertise as part of their global team.

‘Sid inspires through his natural ability to reach out and engage. His creative work is regarded among the best in the industry and he will quickly become a tremendous asset to our already strong team, as we train hair professionals to master clipper techniques,’ says Andis Education Manager Jessica Zeinstra. ‘To deliver great style and push the boundaries of hair fashion, the best tools and training are essential. Sid and our team of fantastic educators will empower other professionals to take their men’s grooming skills to a whole new level.”


Sid fell in love with barbering at the age of 14 while working as a shop assistant in a traditional Italian barbershop in New York. Eager to make his name, he embarked on a 14-year career with Vidal Sassoon where he rose to Assistant Creative Director, collaborating on editorial work and maintaining a celebrity client base. Sid also worked backstage at revered international fashion shows including crafting hair for Joseph Abboud’s Mens’ Collection at New York Fashion Week. After his time with Sassoon, Sid pursued a freelance career guesting and teaching in exclusive salons and barbershops. Having trained educators and written curriculums for academies, Sid opened his very own academy The Sid Sottung Academy in Nottingham, UK.

Show More