The iconic hairdressing competition, Wella Professionals TrendVision Award 2023, has launched. This contest showcases the greatest men’s and women’s hairdressing creativity in the UK & Ireland: this year new categories and exciting updates make it more desirable than ever before to enter. Max Amen, General Manager UK & Ireland, Wella Company said: “Wella’s TrendVision Award is an industry icon. It is a unique platform which offers all competitors the opportunity to show their skills, grow professionally, partner with legendary artists and unleash their creativity”.
Entries open on the 17th of April. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place on 25th September 2023 at Magazine London. All categories will compete live at the final, making it a truly memorable event.
TrendVision Award celebrates innovative colouring techniques, first class cutting skills and inspirational, fashionable hairdressing. This dynamic platform showcases the exceptional Wella colour portfolio.
Entering TrendVision Award has never been easier, and it’s not just open to those working in a salon. Anyone living or working in the UK or Ireland, including independent stylists, can enter, and you don’t need to be a Wella Professionals account. The exception being XPOSURE Creative Colour, which is exclusive to hairdressing students. Competitors complete an online entry form with a before and after image, then upload both images or a transformational reel to Instagram, making sure the relevant hashtags and tags are included. Images must have been taken in the last 12 months, not previously entered into any industry competitions, and there are no gender-specific limitations for models.
The 2023 categories are:
- Colour Visionary
End Look Goal: A focus on stunning colour that uses exquisite colour techniques and showcases innovative colouring skills, using a collection of lavender tones ranging from delicate lilac to vibrant purple.
- Craft Visionary
End Look Goal : A focus on cut, colour and styling using colour techniques and placement to achieve striking colour to enhance the precision of the haircut. This is all about the before and after transformation, whilst maintaing condition.
- Editorial Look
End Look Goal: A colour editorial image that delivers an edgy yet balanced editorial hair design, using colour, texture and shape to bring a visual story to life.
- XPOSURE Creative Colour
End Look Goal: Showcase creative colouring that’s perfectly placed to create a strong cut and colour combination. Quality and condition is key, as is suitability to the model or headblock.
Inspirational mood boards and category criteria can be found on the TrendVision Award website wella.co.uk/trendvision
Key 2023 dates:
Photographic Entries open: Monday 17th April.
Photographic Entries close: Friday 9th June 5pm.
Photographic Results Announcement: w/c 24th July
UK & Ireland Final: Monday 25th September, Magazine London.
The TrendVision Award journey is supported by an incredible online resource hub where all the information and inspiration you need is available, at www.wella.co.uk/trendvision.
For further information, contact the Wella Events Team at wellaevents@wella.com.
Connect with Wella Professional on social media. Instagram @WellaProfessionalsUKI / Facebook @WellaUKI / TikTok @WellaHairUKI #NTVA2023