BarberEVO Magazine

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Wahl Professional unveils global brand evolution with ‘Make it With Wahl’ platform

For over a century, Wahl Professional has stood as the pinnacle of excellence in barbering, styling and grooming tools, leading the industry with innovation and quality. Today, the brand proudly debuts its ‘Make it With Wahl‘ platform, celebrating the global evolution of the Wahl Professional brand to empower the next generation of future makers.  

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realize their dreams. The possibilities are endless when you ‘Make it With Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.” 

The ‘Make it with Wahl‘ campaign is not just a launch; it’s the genesis of a broader platform, to showcase the fervor and connection shared between industry professionals and Wahl. Since its inception, Wahl Professional has become more than just a provider of exceptional products. The brand has played a pivotal role in cultivating a vibrant barbering community, empowered artists to achieve their dreams, and catalyzed transformation in countless lives, both in and beyond the barber chair. The introduction of ‘Make it with Wahl‘ underscores that with a Wahl tool, anything becomes achievable. 

At the core of Wahl Professional’s brand evolution lies a deep-seated belief in the power of connection in every haircut created. It is grounded in the understanding that hair isn’t just hair—it’s a conduit that links us to ourselves and the world around us. ‘Make it with Wahl’ is the brand’s commitment to ushering in another century of trusted excellence, equipping professionals with the tools to accomplish remarkable feats, shape culture, change lives, and foster meaningful careers. 

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.” 

Wahl Professional invites all industry professionals to embark on this transformative journey—a journey defined by quality, passion, and the enduring bonds forged through Wahl.  

For more information on Wahl Professional and the ‘Make it With Wahl’ platform, please visit www.WahlPro.com.  

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