British men’s make-up brand, War Paint has announced that is has recently reached its funding totalin order to expand their range from men’s make-up, and forge a path into men’s skincare too.
War Paint is one of the world’s leading men’s makeup brands. Their mission is to give menthe freedom to feel confident every day. Since 2018, they’ve sold 250k+ units worldwide and opened the first-ever men’s makeup store on London’s iconic Carnaby Street.
It’s a British business success story and one that is relevant to the barbering industry, asWar Paint is an amazing addition to the barbershop retail shelves, offering clients the option of picking up their haircare and skincare essentials from their favourite male grooming experts – you, the barber.
Founder Danny Gray launched the business in 2018, and the brand has garnered great success, selling worldwide and partnering with big hitters like John Lewis, Reiss, Sephora and Virgin Airways. With its existing credibility, partnerships and distribution channels, the skincare market is the obvious next step.
For more information on the range go to: www.warpaintformen.com.