Cutting Edge, the men’s grooming brand manufactured by Jem Global and sold at Walmart, has unveiled its full collection in time for the holidays. The brand, recently named Circana’s 2026 US Emerging Leader in Personal Care, features hypoallergenic ceramic or titanium coated blades on every tool, designed to deliver a close shave and precise trim for all hair types, but especially curly and coiled hair.
For men with coarse, curly or coiled hair, a close shave can lead to ingrown hairs and irritation, and the dark marks and hyperpigmentation that follow can last long after the shave.
A study published last summer in the International Journal of Dermatology compared more than 16,000 adults US medical records, and found that patients with pseudofolliculitis barbae, commonly known as razor bumps, had around twice the hazard of developing keloid scars compared with patients with seborrheic dermatitis, another common skin condition.
To combat these problems, Cutting Edge treats men’s grooming as skincare. The brand’s hypoallergenic blades are designed to help prevent razor bumps and post-shave hyperpigmentation for men with sensitive skin, while the ceramic blades resist heat, which helps maintain comfort during use.
The Collection
The Cordless Hair Clipper ($49.99) is designed for haircuts at home. A hypoallergenic ceramic blade, an adjustable taper lever and six guide combs give users control over fades, trims and blending across hair textures. The ceramic blade resists heat, and the clipper includes an LCD display and USB charging.
The Dual Speed T Blade Trimmer ($39.99) is a beard trimmer built for shaping, outlines and detail work. A titanium coated stainless steel blade and a dual speed motor handle thick or fine hair, while six guide combs adjust the trim to different beard lengths and hairstyles. A digital display shows the remaining battery life in minutes. The kit includes a cleaning brush, blade oil and a travel bag.
The Rechargeable LCD Head Shaver ($49.99) features five pivoting rotary heads with hypoallergenic titanium coated blades. The heads follow the contours of the head, neck and face for a close shave. The waterproof electric shaver can be used dry or wet with foam or shaving gel. It includes an LCD battery display and USB charging.
The LCD Full Body Hair Trimmer ($49.99) extends the collection to body grooming. A hypoallergenic ceramic blade and an adjustable guide comb provide a precise trim at a chosen length. A built-in light improves visibility, including in sensitive areas. The fully waterproof body trimmer can be used in the shower, and the LCD indicator shows the remaining battery.
Together, the four tools cover grooming needs between barber appointments, from maintaining a neckline and beard outline to refreshing a shaved head or trimming body hair. Holiday shoppers can choose a single gift based on how a man wears his hair or build a complete grooming routine.
Cutting Edge is owned and manufactured by Jem Global, a New Jersey firm with two decades of manufacturing experience, with the brand developed to serve men whose hair texture and skin needs were often overlooked by traditional grooming tools.
With the Circana award, Cutting Edge was most recently recognized as the brand with the largest dollar percentage increase in US sales in its category, based on independent retail tracking data.
Cutting Edge products are available at Walmart and directly from the brand. For more information and to shop the collection, visit CuttingEdgeShave.com.