The stress of loud clippers and trimmers can be overwhelming for some people, turning a visit to the barbershop into a high anxiety, emotionally draining experience.
Aiming to make those experiences more inclusive is new grooming brand HUSH Pro USA, the US partner for HUSH Pro International, which has launched with a simple mission, to make professional-quality tools more accessible, comfortable, and enjoyable for clients.
“We saw an opportunity to introduce a different kind of grooming experience,” said Kobe Deng, co-founder.
“While many tools focus solely on power, we believed performance should also include comfort, control, and consideration for the environment around the user. The overwhelmingly positive response to the quiet operation of our products showed us there was a significant need for tools that reduce unnecessary sensory stress without sacrificing professional results.”
Although the brand was created to focus on creating affordable tools, its products quickly became known for how remarkably quiet they are. Standard clippers operate between 60 and 75 decibels, with some as loud as vacuum cleaners, but HUSH Pro’s tools measure just 48 decibels, and the trimmers 46 decibels.
“My first reaction was how noticeably quiet it was. As someone who specializes in sensory-friendly haircuts, I immediately started thinking about the clients I serve and how much of a difference that could make,” said Krystal Cotto, HUSH Pro USA’s Sensory Inclusivity Brand Ambassador
“Throughout my career, I’ve worked with individuals who find the sound of traditional clippers overwhelming. Knowing that a tool could help reduce that barrier while still delivering professional results was exciting.”
HUSH said that a common misconception is that sensory accommodations are only relevant to a small group of people, but in reality everyone experiences sensory input differently. Loud noises, vibration, and overstimulation can affect children, adults, neurodivergent individuals, and even professionals working long hours.
Reducing noise hasn’t meant reducing power. HUSH Pro USA’s tools focus on motor efficiency, vibration control, component precision, and engineering design. The goal is to eliminate unnecessary noise but preserve the cutting performance professionals expect.
“By reducing noise while maintaining performance, we help create environments that feel more welcoming and comfortable for a broader range of clients without requiring barbers or stylists to change the way they work,” said Kobe.
HUSH Pro USA’s grooming tools not only create a calmer environment, but they allow stylists to communicate more clearly with their clients.
“Communication is one of the most important parts of any service. When there is less background noise, clients can process information more easily, ask questions, and engage in conversation,” added Krystal. “In my work, I’ve found that reducing sensory distractions often creates more opportunities for connection and trust.”