Clay pomade has become a staple in modern grooming thanks to a versatility that lends itself to endless styles. With just one product, you can achieve a reliable hold, a natural texture and a finish that looks clean, rather than heavy or glossy.
Whether your client’s hair is straight, wavy or somewhere in between, Baxter of California’s Clay Pomade can elevate their look with ease. Below, we’ve rounded up five of our favorite ways to use it.
1. Create Effortless Texture
The textured crop continues to be one of the most requested haircuts because it looks modern without trying too hard.
Clay Pomade enhances natural movement while adding separation and definition, creating a fuller appearance with a clean, matte finish. Instead of looking perfectly styled, the hair has an effortless quality that works from the office to the weekend.
How to style it: Work a small amount of Clay Pomade through dry hair using your fingertips, focusing on creating texture rather than perfect placement. The flexible hold allows the style to be reshaped throughout the day while maintaining its natural finish.
2. Add Volume and Lift
If your client’s hair tends to fall flat, Clay Pomade is one of the easiest ways to create lift without sacrificing movement.
It builds structure at the roots while keeping the hair touchable, making styles such as quiffs, brush-ups and pompadours appear fuller and more defined.
How to style it: Blow-dry the hair to create added height, then apply a small amount of Clay Pomade to lock in volume without creating stiffness. The result is hair that looks thicker, stays in place and maintains a natural, matte appearance from early morning until last light.
3. A Modern Twist on the Side Part
A side part never goes out of style, but today’s version feels softer and more relaxed than the traditional slicked-back finish.
Clay Pomade gives the hair subtle texture while preserving clean definition, creating a look that’s polished enough for work yet casual enough for everyday wear.
How to style it: Create your preferred part, then use a small amount of product to add light texture instead of overly crisp lines. The result is a timeless style with modern character and enough flexibility to keep it looking natural throughout the day.
4. Master the Relaxed Push Back
For those who prefer an understated look, the relaxed push back delivers effortless confidence.
Rather than appearing heavily styled, this hairstyle uses natural movement to create shape while keeping the hair comfortably away from the face. Clay Pomade provides the control needed to hold everything in place, without making the hair feel heavy.
How to style it: Apply a small amount of product and work the hair back with your hands instead of a comb to maintain soft texture and volume. The finish is clean, casual and easy to restyle.
5. Define Waves and Natural Texture
Clay Pomade isn’t limited to straight hair. It’s also an excellent choice for enhancing waves and looser curls by creating definition, reducing frizz and adding separation without weighing the hair down.
The matte finish highlights natural texture while keeping styles looking healthy and touchable.
How to style it: Work a small amount through the mid-lengths and ends to encourage natural movement while maintaining light control. The result is defined texture that feels effortless rather than overly styled.
Pro Tips: Getting the Best from Clay Pomade
Start with the right amount. For easy application, use a marble-sized amount of product. Rub it between your palms to warm it up and improve spreadability.
Apply evenly. Work the product through the hair from back to front to ensure even application, then style from front to back to achieve your desired finish.
Give fine hair extra support. For thinner hair that needs more structure, apply two to three sprays of Clay Effects Spray throughout the hair to add texture, then blow-dry the product in. Once the hair is completely dry – that’s important – finish by working Clay Pomade through the hair.
Prepare thicker hair for a smoother finish. If thicker hair needs a little smoothing, apply Grooming Cream to damp hair and blow-dry. Finish by applying Clay Pomade to create your desired style.