Every barber remembers their first set of tools. The weight in their hands. The excitement of that first fade or scissor-over-comb done right. Those early moments shape confidence – and confidence shapes careers. That’s why the tools placed in the hands of students matter just as much as the educators guiding them.

For more than 100 years, Artero has been at the heart of that journey.

A brand built on education, innovation, and craftsmanship, Artero’s mission is simple: support barbers from day one, and empower them to grow into the artists they are destined to become.

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Setting the Standard in Education

For Artero Ambassador and Global Educator Eric Way Lovemore, supporting education isn’t just part of what the brand does – it’s central to who they are.

“When a barber has been introduced to the Artero brand from the outset of their career, this becomes the brand of choice into the future. Artero cements their relationship with new students by supporting education at every step.”

That commitment is delivered through academy partnerships, hands-on training, and access to professional-grade equipment at pricing students can reach. Artero even offers customisation services, making it possible for barbers to build a kit that feels truly personal – even if it starts with a single product.

Artero Ambassador, Oscar Mendoza, even recently visited the Artero HQ to learn more about 

Confidence Creators

Because when a barber trusts their tools, they push their creativity further.

That’s what drew Rob Wood, Founder and Director of Novo Cabelo, to the Artistic Team: “Artero’s versatility allows students to use the tools with ease and gives seasoned pros choices for every trend. They’re forward-thinking tools built to last – and not going to break the bank.”

Whether teaching foundational discipline or guiding new ideas, the right tool removes limitations. It frees a learner to focus on finesse and client experience – not a scissor snag or clipper drag.

Artistic Member Ben Massey knows that feeling well: “Whatever Artero tool I pick up, I always have the confidence it will perform on any job I throw at it. That gives me the freedom to be creative and not be limited by my tools.”

Supporting Every Stage of the Journey

The brand’s strength doesn’t just come from one product – but its depth of range.

From the student starting kit to premium pro equipment, Artero has tools designed for every level and every style. And they continue to evolve those tools alongside the needs of today’s barbers.

Master Barber Roxanne Batt from Swagger & Jacks said: “Artero offers a large variety of price points to suit any pocket – but never faults on quality. It’s a great brand to start your hair journey with, and one to continue using as you grow.”

For many, education never ends – and neither does Artero’s support.

Kiri Constantinou, Owner and Creative Director at Fab Hair London, explained: “I’m passionate about precision cutting, and Artero tools are engineered to the highest standard. They give me the confidence to push my work to the limits – and the styling is second to none.”

Artero Ambassador Oscar Mendoza recently took that dedication a step further with a visit to Artero HQ to deepen his knowledge of the brand… but we’ll save that story for our next blog.

Crafting the Future of Barbering

Barbering continues to evolve – from techniques to tools to the expectations of clients. Artero’s forward-thinking approach ensures the next generation is always equipped to keep up.

As Natalie Cresswell, Owner of Cresswell Barber Co., said: “Artero take pride not just in the tools, but in the clients they’re used on. They support the service, the education, and the professional delivering it.”

Because the future of barbering isn’t just in the hands of educators – it’s in the hands of those they teach.

And the right tools will shape that future.

Inspired to Level Up?

Discover Artero’s latest innovation – the Gaudí – a tribute to artistry and ergonomics, designed to elevate every technique into expression.

Explore the Gaudí – where craft becomes art.

A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.

When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.

“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”

From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.

A Heritage Forged in Steel

Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.

“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”

Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.

Each model is crafted from carefully selected steel types to suit specific needs:

• SPS (Swiss Powder Steel) – exceptional hardness and precision (61 HRc).
• VG10 Steel – renowned for edge retention and long-lasting sharpness.
• 440C High-Carbon Stainless Steel – a reliable, high-performance classic.
• 9CR Stainless Steel – a more budget-friendly option with excellent quality.

This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.

Design That Works as Hard as You Do

Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.

“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”

Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.

Tools That Grow With You

For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.

“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”

Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.

A Brand Built on Trust

Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.

Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.

Discover the Artero Difference

Explore the full range of professional barber scissors, clippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.