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Rhys Whitehouse announced as Wahl British Barber of the Year

In what was a record breaking year for entries, the Wahl British Barber of the Year 2021 was announced this past Sunday at Salon International in London.

In front of a big crowd on the Wahl booth, Simon Shaw announced Rhys Whitehouse as the winner, following live demonstrations by the five finalists.

Rhys beat out Luke Dolan, Kyle Rowland, Charlie Venn and Mercedes Paginton to life the title

Rhys, a barber at Hinces in Shrewsbury follows in the footsteps of 2020 winner Kilian Maddison.

All at BarberEVO congratulate Rhys and look forward to watching him work with Wahl throughout 2022 and beyond.

Finalists Announced for 2021 Wahl British Barber / Barbershop of the Year

After an incredibly difficult judging process, with record breaking amounts of entries, the finalists for the Wahl British and Barbershop Barber of the Year have been announced!

You can view the finalist line-up below:

Finalists will be announced on Sunday 17th October! Good luck everyone!

Uppercut Deluxe Launch ‘How To Cut and Style’ Video demonstrations

Uppercut Deluxe has recently launched a new series of monthly videos that will show the intricacies of a particular haircut in an informative, enjoyable and relaxing way, at around 20 minutes each they are full of great info and are available to vie in 4K Ultra HD.

Kicking off the series is BarberEVO columnist Vikki Harrison Smith, Uppercut Deluxe Education Ambassador and she takes us through how she cuts a mullet, which is definitely back on-trend.

Upcoming videos will feature Chris Skeggs of Queens Dock barbershop and Charlie Venn of Lucky Seven’s Barbershop among many others.

To tune into Vikki’s mullet demo, click here or the link below.

Wahl Barbershop Of The Year Finalists Announced

Eight of the hottest shops in the UK and Ireland have been announced as finalists in the Wahl Barbershop of the Year competition. The finalists are:

Congratulations to:⁠⁠
Andys Barbershop (the defending champion) @andysbarbers_bicester⁠⁠
Barbertown Worcester @barbertownworcs⁠⁠
EMI Bertea Barbershop Academy @__e.b.b.a__⁠⁠
Huckle the Barber @hucklethebarber⁠⁠
Kendrick’s of Rochford @kendricks_of_rochford⁠⁠
Kesman Male Grooming @kesmanmalegrooming⁠⁠
Parlous Barbers @parlousbarbers⁠⁠
Ruffians Barbers @ruffians⁠⁠
Simon Shaw said: “Once again, the standard of entries was off the charts. There were so many great shops to choose from. So, a huge thank you to all that entered, you guys are all killing it with your team, the services you offer, the interiors, everything was 👌!”⁠⁠
Make sure you head to the Wahl stage at Salon international on Sunday 17th October as the winner will be announced at 3pm SHARP!⁠⁠

Best of luck to all the finalists!

Wahl British Barber of The Year Finalists Announced

The finalists are in! Huge congratulations to the five finalists who have been selected from an incredible standard of entries.

Charlie Venn @charlievenn_barber
Kyle Rowland @bk_barber_
Luke Dolan @luke_james_dolan
Mercedes Paginton @mercedespaginton
Rhys Whitehouse @r.whitehouse_cuts

“The standard this year was so high, so we want to thank everyone that took time to enter, you guys were incredible and should be so proud of what you have achieved,” said Simon Shaw, Wahl Professional Global Artistic Director.

Make sure you head to the Wahl stage at Salon International on Sunday October 17th for the LIVE final at 12pm with the winner announced at 3pm. It’s not to be missed.

Osmo Announces New Global Ambassador: Michael Convey

British professional colour house, OSMO is delighted to announce the appointment of its new Global Ambassador, Michael Convey.

 Award-winning salon owner, Michael Convey has been hairdressing since 2006, opening his own salon, Convey Salons, at just 19 years of age. Alongside his 8 strong team, Michael has won numerous business awards including Hair Salon of the Year at the English Hair & Beauty Awards and British Hair & Beauty Awards, plus recent nominations at the Salon Business Awards for Green Salon and Digital Salon of the Year. Recognised locally for providing bespoke colour and cuts tailored with the ultimate luxurious salon experience, Michael has worked hard to ensure his success both creatively and within business.

 “I’m passionate about all aspects of the hair industry. I just love to work with hair! I’ve spent many years helping to educate and inspire not just my own team but hairdressers in our industry through my previous educational roles. To be part of the OSMO family and assume the role of Global Ambassador, is a huge opportunity and will enable me to progress my passion and enthusiasm for the craft. OSMO is a brand I’ve known for many years and I’m really looking forward to being part of the team and building on my knowledge whilst sharing my expertise,” explains Michael.

Experienced in all areas of hairdressing from colouring, cutting, stage, session, and photographic shoots, Michael brings a wealth of experience and creativity to the OSMO family. His role will see him work closely with the OSMO Educators and Ambassadors to excite and nurture their skills, whilst further developing the OSMO and OSMO IKON educational portfolio, delivering engaging training courses in colour, cutting, and styling to the ever-growing OSMO customer base.

“We’re so excited to welcome Michael to the OSMO family and to this new Global Ambassador role. His passion for our industry is infectious and we’re very much aligned with his green ethos and his enthusiasm for the importance of education and his ability to inspire others. Michael will be a real asset to our team, and we’re thrilled to be able to share his creativity and training skills with our customers globally,” OSMO Brand Manager, Sinéad McLaughlin concludes. Instagram: @osmouk_official / @osmoikon / @michael.convey.salons

Behind the Scenes of MR Barbers White Tee Collection

A creative throw down was just what was called for after the longest lockdown ever and so the teams at MR Barbers put their heads together in planning a professional photographic shoot. With industry photographer Liam Oakes on board, six barbers came together from across the MR group to create a collection that delivered on diversity and creativity.

Joe Peacock from MR Barbers St Neots, Connor Chesterton from MR Barbers Hertford, Ellis Girling of MR Barbers Braintree, Phillip Brooks and Iain Rogers of MR Barbers Colchester and Jake Hickey of MR Barbers Sawston and Newmarket pre-cut two models each before giving them a final polish and styling on the day. The plain white tee’s kept clothes styling minimalist so that the hair could take centre stage.

Joe Peocock said: “We used an Instagram group to share ideas and images and chat about the cuts we would create, so that we had a broad range of cuts from directional to classic with a little colour in there too.”

There were no model no-shows even though the shoot fell on the Euro’s Final day. There was beer and pizza to keep the creative juices flowing and everything went off without a hitch.

Phillip Brooks said: “It was a great day and it was inspiring to meet up, work together as a team and see other barbers work.” 

You can see more of the collection in the upcoming issue of BarberEVO UK, and keep an eye out at @barberevo

Andis enters a new era with rebranding centered on empowering creators

Andis® Company, the leading barbering, styling and animal grooming tools brand dedicated to empowering users to create their way, is reimagining the end-to-end brand experience. Today, it introduces a new positioning as a lifestyle brand that empowers creativity within. The organization will use unique visual storytelling to highlight those at the center of their business – the creators. Andis believes creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way.

Front and center of the brand’s new positioning and look is the empowered creator. For Andis, creators can be internationally-renowned artists
perfecting their next viral hair design, ranchers getting ready to show cattle, pet parents touching up their furry friends between grooming appointments, or people cutting hair at home.

Watch the brand’s manifesto HERE.

“Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators,” said Co-CEO Matt Andis.

“Our new brand identity celebrates a new generation of creators,” said Angie Vlasaty Peterson, Andis Company’s Director of Branding.

“The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to
showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, ‘Create Your Way’. “

Andis has released a new website, a new logo and a host of new content.

Building Skills With Afro Hair – Jake Hickey Shares Five Tips

Serving a culturally diverse community means making sure that your skills measure up to the challenges presented by every head of hair. Jake Hickey of MR Barbers in Sawston and MR Barbers Newmarket has been working with afro customers from the very beginning of his career and has quickly built an afro clientele that is happy to trust him with their hair.

Jake says: “I love the way that you can literally sculpt afro hair and my customers are incredibly loyal. A black guy is very likely to stop another black guy in the street and ask them where they get their hair cut, so the word-of-mouth referrals are strong too.

Here’s Jake’s top tips on working with afro texture:

The consultation – spend time on the consultation and go OTT with the questions. There is nowhere to hide with afro, so any mistakes are super obvious. Make sure that you and the client have a VERY clear picture of the look you want to achieve. Discuss everything from height to hairlines.

Combing out – use an afro comb to comb out the whole head to its full length, so that you know what you are working with.

Clipper work warning – if your client asks for a certain number on top then work against the growth. There is a huge difference in length depending on the direction of growth.

Speed – go slow and work methodically. The afro hair follicle is thicker and if you work too fast the hair will catch in your clipper.

Blades – never work with a bare blade. Afro customers commonly have problems with razor bumps and ingrowing hairs.  Always ask how sensitive their skin is and how they have reacted in the past to a foil razor. I recommend Clubman Pinaud ‘No Bumps Gel’ which works really fast.

Images: Liam Oakes Hair by: Jake Hickey


Out Now: BarberEVO North America Issue 20

The Speedster Barber

Front and center of this issue is an in-depth interview with legendary Drew Munoz, aka, Drewdabarber, talking about how his success has come from determination and being his most authentic self and his commitment to JRL tools. And how, in order to service a wider clientele, he trained in Scalp Micropigmentation. It’s an insightful read about how education has opened new doors to him.  

Hair enhancements

By age 50 some 50% of men will have some experience with hair loss and balding. But when your clients start losing their hair, it shouldn’t mean you start losing your clients. Hair experts Hairskeen talk to us about hair systems, while Taylor Perry talks to us about Scalp Micropigmentation.

Male grooming

The male grooming industry has exploded over the last few years. No longer will men settle for a trim and splash of aftershave. It’s an overall experience that is being sought… are you able to provide that level of experience? We talk what is expected and what you can introduce to your own shop to encourage a new level of client and more importantly… income! Alan Bleak, Gino Miggio, Michael Giraldo, James Villagrana all weigh on the men’s grooming movement.

Styling and finishing

It’s all about the finish, right. When you swing that chair round and show your client their new look. That’s the crowd pleaser. What products you use, and the tools needed to create that million-dollar look. Ashlee Lavalee and Sofie Pok talk all about the perfect dryer to finish with and why it makes all the difference while Frank Soto tells us every we need to know about styling.

And there’s more…

Whitney Ver Meer takes you by the hand and leads you up the steps to the to becoming a platform artist and educator.

Cassondra Kurtz tells us all we need to know about seamless booking and payment methods

Also, our regular columnist Joe Agnello of City Image Barbers and Schedulicity asks an important question. Are you ready to be a barbershop owner? If so, Joe has written a book that lays it out in five steps to ensure you success.

As always, we have the latest hair collections that impress and push the standards. One being American Crew’s ARC collection, that celebrates texture, technique, and shape. That sits alongside the announcement of the North American All-Star Challenge Winners.