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Denman Announced As Official Sponsor of BarbersRide

BarbersRide 2023 is thrilled to announce that Denman has agreed to be the official sponsor of this year’s ride which kicks off in August around Ireland.

Denman will be providing VIP toolkits for the riders and brushes for all the goody bags at each stage of the ride.

The charity of choice for this year’s ride, ‘Make a Wish Foundation’, has a special place in the heart of Denman Chairman John Rainey MBE. Back in 2000, Denman sponsored a child through Make a Wish foundation. That child was James Baker, a boy suffering from a life-limiting condition that causes tumours and a series of complex medical conditions. James had just one wish, which was to stay in a hotel in Belfast.

John Rainey wanted to do even more, so when he discovered that James had both a passion for the Belfast Giants Ice Hockey team and art, John arranged for VIP tickets to a Giants Hockey game and coaching from two local artists too.

James Baker is now 33 and has gone on to be a thriving artist as well as creating designs to decorate Denman brushes – he even has his own private box donated by the Belfast Giants Ice Hockey Team to protect him from infection.

Recently Xavier Berrell and seven riders dropped by for a visit to Denman HQ in Bangor to meet the team and say hello to James. James is pictured centre with all the bikers.

BarberEVO are proud media sponsors for BarbersRide and you can find out all about this year’s incredible event at

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