With the industry events season at its height, EVO have teamed up with some of the leading brands in the industry, such as legendary apparel and cape brand, Barber Strong. Making a huge splash at Chicago’s ABS, CT Barber Expo and now, onto Premiere Orlando, they don’t seem to be stopping anytime soon.
At each event, the EVO Media Zone features multiple interactive activations, such as the EVO Cover Booth and the EVO Interview Hub. As a collaboration with Barber Strong, the EVO team (including the publication’s Director and Co-Founder, David Foster, and Editor Jennifer Paxton) interviewed countless industry leaders, such as: Kenny Duncan, Tyrik Jackson, Jay Majors, Kristi Faulkner, Byrd Mena, Hayden Cassidy, Steven Rivera, Kevin Nguyen, and many, many more.
With each interviewee, the discussions surrounded the pro’s career, industry advice, and the importance of client comfort and barber professionalism. With the EVO Interview Hub decked out in Barber Strong’s top selling products, barber and salon professionals spoke about the importance of investing in durable, top quality, and long-lasting barbershop essentials. Interviewees held up their chosen jackets, vests and capes and discussed the top elements of what they look for in these products, and why Barber Strong are at the top of their game.
Engineered especially for the professional barber, Barber Strong apparel and capes, use innovative methods, such as their NanoShield Technology to repel hair and maximize airflow for peak performance. In addition, the products are water and chemical resistant which gives the barber and stylist peace of mind when creating. Their wide collection of capes and apparel excel at providing a comfortable experience for clients, heightening the client experience.
This is what some of the interviewees had to say:
“You have all shapes and sizes of people come into your shop. So, to have a cape you know is going to be durable, comfortable and adaptable for all sizes, it will just help your clients feel relaxed and comfortable in your chair.” – Kristi Faulkner, on Barber Strong’s Shield Collection Barber Cape
“Client comfort is the number one thing. When you create a business, you have to reverse engineer and think of the customer’s experience before you think of your own needs. What is the customer experience going to be like? To me, it’s all about the five senses. Taste, smell, sight, hearing, and feeling. This cape feels good.” – Tyrik Jackson, on Barber Strong’s Classic Collection Barber Cape
“When you walk into my barbershop, you know exactly who the barbers are, and who the clients are. So, every barber in the shop has a uniform and looks the part, so the clients know who to go to for any help they may need.” – Angel Raws, on Barber Strong’s Barber Tech Tee
Missed the EVO Media Zone at ABS or CT? Well, you’re in luck because we are taking it on the road again. Next stop, Premiere Orlando, and then, to a city near you?
Find out more about Barber Strong at barber-strong.com