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Mobile Barbers were Begged to Break Law During Lockdown

Giuliano Dore, the owner of Get Groomed talks about how he was begged to break the law during lockdown.

The creator of a mobile barber website has revealed people were begging him to break the law during the lockdown and were asking for him to send a barber to their homes to give them a haircut.

Giuliano Dore, founder of Get Groomed, said: “We learned that a lot of people were trying to have haircuts regardless of a law stating that they couldn’t, which came as a surprise.

“We received so many messages each day from people wanting one of our barbers to come to their homes with us telling them: “It’s not going to work. It’s not possible. We can’t do that”.

“Although, we couldn’t satisfy their requests, as a young business it was great to know our website was making its mark and that promised good times ahead once the restrictions were over.”

Giuliano said the website, launched in London in 2017, was now back in full swing and expanding nationwide with new services in the West Midlands and Greater Manchester, and existing services in London, Kent and Guildford.

“At the end of the third lockdown in April 2021, we able to fully reopen, albeit with very strict restrictions, and we were astonished at the response,” he added.

“Within 24-hours we saw a real spike in bookings, including a demand for haircuts, beard restyling and luxury shaves, which was so heartening after all the quarantine restrictions.

“Many of our clients told us they were opting for our at-home service to avoid being exposed to the virus in crowded barbershops and happily have stayed with us ever since.

“We also have a number of businesses looking for ways to attract workers back into the office who have started holding events where we set up mobile barbershops in the workplace.”

The Get Groomed website was founded by Giuliano and product manager Sabrina Vjaykumar.

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