BarberEVO Magazine

Be part of the Barber EVOlution


Launching April 2022

Leading professional haircare specialist OSMO® has added three new red shades to its IKON Permanent Hair Colour range of vegan professional colours. 

The three striking new additions to the OSMO IKON colour portfolio includes Hi-Lift Red (HLR), Hi-Lift Violet Red (HLVR) and Hi-Lift Copper Red (HLCR). High Lifts act as the rocket engine in your hair colour portfolio, and these NEW Hi-Lift Reds are designed to lighten the hair and deposit colour all in one step – delivering stunning results without the use of bleach. This gentler colouring method makes a popular option for many clients who aren’t comfortable having bleach treatments. 

OSMO IKON Hi-lift tint is a permanent hair dye with an altered function to other hair dyes due to its unique composition. OSMO IKON Hi-lift colours contain more ammonia, more dye pigment and are mixed with a double ratio of Cream Developer. 

Features & Benefits 

  • Can be used over tint. Hi-Lifts cut through tint where normal reds won’t. 
  • Achieves maximum lift without the need for bleach. 
  • Formulated with high levels of colour pigment deliver intensely rich and vibrant results. 
  • Contains higher ammonia content for reach supreme lightening levels. 
  • Can be used on a darker level to create a vibrant red. 
  • Can be added to other reds in the range as a booster. 
  • Available in 3 intensely rich and wearable shades. 

SALON PRICE: £4.25 + VAT each per 100ml 

MIXING RATIO: 1 : 2 Hi –Lift tint can be mixing with 10 Vol / 20 Vol or 30 Vol depending on how much lift is required. Processing time – between 35 and 45 minutes. 

“The NEW OSMO IKON Hi-Lift Red series, give a bright, intense look to darker natural shades that we would typically have to pre-lift or mix into the other red copper choices on the chart to provide the results with a more vivid boost. Being able to add a red lifting choice into an already tinted brown without the need to pre-lift will be a real plus to any salon in busy times. Offering more options and choices to our clients with minimum fuss? Who doesn’t love to over-deliver when going for that loyal customer base! 

Partner this with the OSMO IKON Elevation Additives in Red, which can be added to any favourite shampoo or conditioner choice or even add into the Intense Copper, Radiant Red, and Purple Rouge in Colour Revive. OSMO has gone all out with this launch and have you covered for every red trend, technique wants, and desires for the season ahead.” 

OSMO® Ambassador, Adele Clarke and owner of Spectrum Hair, St Helens.

Show More