BarberEVO Magazine

Be part of the Barber EVOlution


OSMO has appointed its latest Brand Ambassador; Brodie Raeside. 

Brodie’s passion for barbering began only four years ago and he recently opened his own shop Heavy Hands, in Ilkeston, Derbyshire.  

Having initially worked in a guitar shop, Brodie was looking for a career that would both challenge and excite him. He booked himself onto a five-day barbering course with renowned barber, Sid Sottung, and never looked back. With the barbering bug firmly in place, Brodie undertook unpaid shadowing work at a local barber shop for five months to further develop his confidence and skills. 

During his training, Brodie started attending courses with the British Barber Bash team and put himself forward for demonstration opportunities at their live events. It was through this relationship that Brodie was introduced to the OSMO brand (OSMO have been key sponsors of GBBB since the beginning). “I knew I needed to go all in with barbering once I’d started to invest in my education.  It was a natural progression to stop working in the guitar shop and just go for this new career that really had me hooked. I was attending courses and exhibitions, OSMO was always there supporting barbers and giving out these great products. I started to buy them for my own kit bag and then when I opened my own shop in April 2021 – yep, just after lockdown! – it was a natural progression to take on the product range.  There’s so much choice for me as a barber and my customers like that there’s a wide selection of products, they can use at home too.  This is an exciting time; my shop is taking off and now this amazing role with OSMO.  2022 is going to be a great year!” explains Brodie. 

Brodie’s style of barbering sees him focusing on texture and scissor work but it’s his expertise in fade work and originality when it comes to styling that got him where he is today. 

“Brodie has a natural flair for barbering and his uniquely talented styling techniques really stood out to us, along with his ability for live education. It’s been a natural step to work even closer with Brodie and we know he’s going to bring lots of energy and creativity to the OSMO Family.  We’re keen to see where 2022 takes us all,” OSMO Senior Brand Manager, Sinéad McLaughlin concludes. 

Quick Fire Questions with Brodie:  

Favourite OSMO Products: Grooming Tonic, Matte Clay Extreme, Power Powder & Extreme Extra Firm Hairspray 

3 Words to Describe You: Ambitious, Passionate, Hardworking. 

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