The JVN haircare line is a collaboration between Amyris and Jonathan Van Ness: hairstylist, Emmy-nominated TV personality, New York Times best-selling author and podcaster. Jonathan Van Ness introduced JVN as a haircare line that see all beauty, serves all beauty, and honors the uniqueness in each person.
Before becoming a TV personality, author and podcaster, Jonathan worked as a professional hairstylist between Los Angeles and New York. His role on the hit TV show, Queer Eye, is to help both men and women build hair and skincare routines, and feel empowered by their grooming routines, to feel their most confident self.
The tagline for the JVN is “Come as you are.” Jonathan Van Ness said: “JVN allows everyone that uses it to find their best hair self, feel beautiful, and show the world that they can look better than ever while being confident in their choice to bring clean beauty to their hair.” With this sentiment in mind, the JVN line is both gender and texture inclusive.
The JVN line also prides itself on having the most innovative and up-to-date ingredients, prioritizing the performance of its products. They have also made efforts to make the line as sustainable as possible, saying@ “We stand as allies with other mission-driven organizations, and find unexpected ways to take care of our community and the planet. JVN products are packaged in infinitely recyclable materials like aluminum and glass.”
For more info, go to jvnhair.com