Male grooming brand TABAC has expanded its product range once again, with the addition of a new Beard Oil; building on the success of its fragrance range and shaving products used widely by barbers in the UK, Germany and the Netherlands. The full range of shaving products is now being exclusively stocked at trade prices for barbers by Barber Blades.
TABAC was established in 1959 and is most widely known for the nostalgic scent of its signature fragrance. After the success of the fragrance, a collection of male grooming products was launched by the brand, including a shaving range; which rapidly became a favourite amongst barbers.
The full range has been created with barbers in mind and has just become available to purchase at trade prices through www.barberblades.co.uk; the latest stockist of the products. Although previously focused on a male fragrance and traditional, tallow-based shaving products, TABAC has now launched a Beard Oil to meet the demand from barbers for such a product; given the beard trend that has swept the nation in recent years.
Following the success of Shave The Day in December, a campaign by TABAC in collaboration with Age UK that encouraged barbers to offer free wet shaves, haircuts and other treatments to older members of their communities to combat loneliness, the brand is now working to increase awareness of its product range amongst barbershops in the UK; to build on the success the brand already experiences in Germany and the Netherlands.
Having Barber Blades as a new stockist and addition to the product range is the start of a busy year for TABAC, with more announcements and activity planned throughout 2018.
The full TABAC range can be found here: https://barberblades.co.uk/tabac-shaving-cologne
Ruth Morgan-Evans, Marketing Manager of TABAC, said the following:
“Barbers have been so impressed with the range of products TABAC has to offer, because they bring a really premium feel to the shaving and male grooming experience. Barbers tell us how much they love the shaving cream in particular, because it doesn’t crack like so many other brands’ offerings.
“The nostalgic scent of all the products is one that the modern man has come to love, thanks to this retro revival that we’re experiencing. With bold facial hair being a current trend that shows no sign of slowing down, Beard Oil was a natural progression for the product range. We’re so pleased that barbers will now be able to purchase the full range of TABAC products from Barber Blades. After the success of Shave The Day and TABAC being more widely used by barbers, we can’t wait to see what the future holds for the range.”
Luke Dolan, Barber and TABAC Ambassador, said:
“Since I started stocking TABAC products, we’re doing more shaves than ever in both of my shops, so I really feel that wet shaves are going to continue growing in popularity. However, there are plenty of lads out there who are proud of their facial hair and have no plans to get rid, which is where the new Beard Oil comes into play for us. As a barber, it’s often hard to come across products that our customers really love as much as we do, but the nostalgic scent and familiarity of TABAC really keeps them coming back, so it’s been great from a client retention perspective.”