Professional haircare brand OSMO has appointed barbering talent, Cal Newsome, as its Brand Ambassador. This alliance comes following collaborations such as Salon International 2018 and Great British Barber Bash where Cal has been representing OSMO on stage. 

Cal Newsome started his barbering career in Birmingham and focused on training on traditional shaves and classic styles. He later progressed his career by opening his own barbers, Bull & Co, in Bridgnorth, Shropshire.

With his committed team, he has achieved impressive results in the short amount of time the barber shop has been open. Recently, Cal also reached the finals of three major barbering competitions including a 2nd place in the Wahl British Barber of the Year.

Cal and OSMO share a mutual philosophy on how to make the best use of OSMO products to refine techniques and to promote creativity, and Cal Newsome comments about his role as Brand Ambassador:

“Being an ambassador for OSMO means everything to me as I have been a huge fan of their products since I started cutting. I truly believe that their diverse range of styling and colouring products are the best on the market and I’m thrilled to be on board.”

OSMO immediately recognised a reflection of their own brand values when observing Cal’s style and his skill when using the grooming range. Sinéad McLaughlin, OSMO Brand Manager explains: “We are delighted to have Cal on board as part of our ever growing OSMO family; we have admired his creativity and unique sense of style for some time now and are very excited to see what we can create together going forward.” 

London, 11th October 2018. As a prelude to Salon International, Andis hosted an inspirational Educator Event that saw its leading UK, European and USA educators welcome new recruits into its global education family. Led by Andis Global Education Manager, Jessica Zeinstra, the event provided a motivational format that brought educators together to share their passion for barbering and the Andis brand, and ensure a consistent approach to Andis education across the world.

Following an informal meet and greet, Jessica presented the brand, outlined the role of educators and how to inspire barbers through structured training, whilst presenting Andis tools as integral to cutting and styling outcomes. A technical presentation on Andis tools followed by Marketing Product Manager Danielle Gallo, showcasing the different tool types and applications. Jessica segued this session with an insightful look into learning personas, helping the Education Team to understand how to deliver
effective training by understanding the different learning styles of their audience.

After a brief interlude for refreshment, each educator conducted a 5-minute presentation to showcase themselves. During these presentations, the audience got to know each educator, understand their tool preferences and appreciate the varying cultural contexts of their home markets.

In what proved to be a positive and highly motivational event, the barbers’ passion for Andis shone through. European Lead Educator Baldy led by stating: ‘Andis are simply the best clippers and trimmers in the world today.’ Other delegates were equally unanimous. Hayden Cassidy: ‘Andis gives more diversity than any other brand which enables more creativity.’

Echoing this sentiment, new educator Tom Audoore from Belgium commented: ‘I wanted to work with a brand of the highest quality and heritage; Andis has it all.’

With family at the epicentre of the Andis story, Spain’s Victor Rupert Atero perfectly captured the spirt of Andis and the event: ‘In one word, family! Family is everything in Spain and Andis is a family company with amazing products. That’s why I choose Andis.’

Following a highly successful day, Jessica summarised events: ‘It was a pleasure to welcome new educators from eight nations into the #AndisNation family. Education is a key part of our brand to bring out the absolute best performance from our tools and, as a global group, we are taking Andis education to new levels across the world of barbering and men’s hairdressing. The combination of world-class tools, world-class barbers and an education format designed by professionals for professionals, strengthens our position as a world-leading brand.’

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