BarberEVO Magazine

Be part of the Barber EVOlution

Product News

Make Your Retail more YOU with Vagaro

Vagaro Enhances E-Commerce Capabilities with Introduction of Product Variants

Vagaro, the leading software for businesses in beauty, wellness, and fitness, has announced the launch of its new Product Variants feature, offering businesses even greater flexibility in managing their retail sales all in one place.

The new feature allows businesses to easily manage product variations, such as different sizes, shapes, or colors, by simply indicating these details in a dropdown menu. This eliminates the need to enter each variant as a standalone product, simplifying the inventory process. Additionally, users can manage essential product details such as ingredients, instructions, and size guides, all from one centralized page.

The launch reflects Vagaro’s commitment to being a comprehensive, all-in-one solution for beauty business owners. Industry data shows that retail sales contribute between 15-40% of revenue in the beauty industry. With the addition of product variants, users can maximize these product sales directly from their Vagaro account.

“Beauty & wellness professionals know that time is money. Our product variants feature will give some of that time back while also helping them improve their retail sales; enhancing their revenue in more ways than one,” says Vagaro CMO, Charity Hudnall.

Businesses can efficiently manage and sync their entire online inventory without the need to dedicate excessive time to stocking or updating multiple platforms. Vagaro AI also offers businesses the ability to craft product descriptions and details quickly, further enhancing the efficiency and professionalism of their online stores, especially when used in combination with product variants.

In Conclusion: The addition of product variants streamlines the retail experience for beauty professionals, enabling them to manage their inventory and product details with ease. With this new feature, Vagaro continues to help businesses grow by simplifying complex tasks and enhancing revenue potential.

For more information on how product variants can help businesses thrive, visit Vagaro.

GA.MA Professional launches new Lumine Beetle Clipper

When it comes to precision styling, the right clipper makes all the difference. GA.MA Professional, the global hair tool leader, is excited to announce the launch of their new Lumine Beetle Clipper. Small in size but packed with all the features of a larger trimmer, this compact powerhouse is the perfect choice for detailed work like finishing touches, intricate designs and precision cuts.

Designed with both ergonomics and durability in mind, the Lumine Beetle Clipper (Price: $47.20) is ideal for stylists who need accuracy without sacrificing performance. With a 6000 RPM motor, it effortlessly delivers professional-grade results, whether you’re perfecting a sharp fade design, refining edges around the ears, beard, or sideburns or tidying up the nape. Its lightweight beetle-inspired design prioritizes safety, enhances productivity and allows for faster work to keep up with the fast pace of salons and barbershops.

What sets the Lumine Beetle Clipper apart is its Professional Sintered Blades. These blades blend the durability of forged steel with the lightweight feel of synthetic materials, created through a cutting-edge sintering process. This advanced technique fuses metal powders into a corrosion-resistant structure that’s built to thrive in wet environments like salons. The result is a blade that’s as reliable as it is precise.

Additional Features:

  • Cord: Professional Cord/Cordless
  • Additional Professional Sintered Blade Included
  • Battery: Lithium Battery
  • Autonomy: 90 min.
  • Hanging Hook
  • Minimum Cut: 0.3 mm

For added convenience, the clipper includes three comb attachments (1.5 mm, 2 mm and 3 mm), perfect for tackling a variety of hairstyles and fade techniques. Whether you’re working in a salon or on the go, this compact tool can even easily slip right into your pocket, delivering pro-level results wherever your styling journey takes you.

With its advanced technology, ergonomic design and powerful performance, the Lumine Beetle Clipper is the ultimate creative partner. Whether you’re a seasoned professional or just starting out, this clipper helps unlock your potential and keep your work sharp, precise and inspired.

The Lumine Beetle Clipper will be available for purchase at www.gamaprofessional.us.

It’s All About Connections – Vagaro Connect

Vagaro Launches Connect App to Enhance Real-Time Communication for Businesses and Clients

In today’s fast-paced business environment, effective communication is more important than ever. Vagaro has introduced Vagaro Connect, a two-way messaging platform designed to improve communication between businesses and their clients, as well as among team members. Accessible via the Connect App or Vagaro Desktop, the app enables seamless, real-time conversations, empowering businesses to deliver a personalized experience to clients while improving team collaboration.

The dedicated business communication channel within Vagaro Connect ensures that work-related messages are kept separate from personal messages, allowing business owners to set clear boundaries. This helps improve professionalism while maintaining effective communication.

What is Vagaro Connect?

Vagaro Connect is an extension of the Vagaro Pro apps that provides an easy-to-use platform for direct messaging between clients and businesses. By enabling two-way chat for both client and team communications, Connect helps simplify the process of staying in touch, with all features fully accessible through the Vagaro Pro app on desktop and mobile. Full functionality is available with Vagaro’s text messaging (SMS) feature, making it easier to stay connected at all times.

While many business owners already communicate with clients and employees through emails or phone calls, Vagaro Connect offers a more streamlined and efficient solution. Unlike traditional methods, Connect enables real-time, personalized communication that’s more efficient and easier to track.

Turn Conversations into Conversions

In addition to facilitating communication, Vagaro Connect helps businesses convert positive client interactions into booked appointments or upsell opportunities. When communicating with clients through the app, business owners can send appointment links directly to their calendars, allowing clients to book services on the spot. The integration with the Vagaro Calendar makes it easy to send clients links that go straight into a service provider’s schedule, ensuring that every interaction has the potential to turn into revenue.

This seamless integration between chat and scheduling simplifies the booking process for clients and helps businesses secure revenue quickly. The combination of fast response times, personalized service, and easy scheduling ultimately enhances the customer experience and boosts the likelihood of repeat business.

Acquire Client Information Quickly & Easily

In today’s fast-paced environment, speed and accuracy matter. With Vagaro Connect, businesses can quickly obtain important client details through direct communication, without the need for time-consuming phone calls or emails. By enabling text messaging, businesses can immediately gather essential information, update appointment details, or request feedback, all while ensuring a personalized and efficient interaction.

The platform also includes an internal notes feature, allowing businesses to leave relevant client details within the chat history. This keeps all team members informed about a client’s preferences, upcoming appointments, and any other important information, ensuring a seamless experience for the client at every touchpoint.

Clear Communication Across Multiple Platforms

Another standout feature of Vagaro Connect is its ability to maintain consistent communication across various platforms. Clients can reach out via the Vagaro Marketplace, your Branded App, or your MySite. Once a client initiates a conversation, the message icon will appear across all platforms, so businesses can respond quickly, regardless of where they are.

Even if the conversation doesn’t proceed in one uninterrupted stream, Vagaro Connect allows businesses to pick up right where they left off, ensuring continuity and preventing any information from falling through the cracks. With access to message history and internal notes, your team can stay aligned on client interactions, no matter where they take place.

Improved Team Communication

Effective team communication is a cornerstone of any successful business. Vagaro Connect enhances internal communication by allowing team members to engage in one-on-one chats or group chats, helping managers communicate with employees about important matters, including:

  • Scheduling and shift changes
  • Payroll and staffing updates
  • Training opportunities
  • New inventory or promotions
  • Daily deals or special events

In addition, Vagaro Connect syncs with employee calendars to provide a real-time view of each team member’s availability, ensuring that scheduling issues are addressed quickly. Whether it’s ensuring that a team member is free to take a client or sharing important business updates, Vagaro Connect improves operational efficiency and promotes a more informed, connected workforce.

Better Work-Life Balance

While it’s important to be available for clients and employees, it’s equally important to maintain personal boundaries. Vagaro Connect helps business owners preserve their work-life balance by keeping professional communication separate from personal messages. By using the app, business owners can respond to clients and employees when needed, without worrying about personal conversations mixing with work communications.

This not only maintains professionalism but also prevents the mix-up of private and business messages, offering a much-needed distinction between the two. By allowing business owners to manage all their communications in one place—without using personal phone numbers or email addresses—Vagaro Connect helps maintain the right balance.

Conclusion

As businesses seek more effective ways to manage client and team communications, Vagaro Connect emerges as a crucial tool. The app enhances the overall client experience, streamlines internal communication, and supports a healthy work-life balance for business owners. With its seamless integration with Vagaro’s other tools and features, Connect enables businesses to manage real-time communication more effectively and efficiently.

Businesses looking to improve communication, streamline client interactions, and enhance team collaboration can start a FREE 30-day trial of Vagaro Connect today and experience its impact firsthand.

Kyle Ross shares Movember moustache tips.

How do you figure out which style of moustache to go for?

Choosing a moustache style depends on a few factors: your face shape, hair growth pattern, and personal style. For example, those with a rounder face might go for a longer, more structured style like the handlebar, giving the illusion of length to balance out the roundness of the face. While someone with a more angular face could suit a chevron or pencil moustache, as shorter and more defined styles can complement any sharp features. It’s all about experimenting and finding a style that complements your look.

How long will it take to grow? What do you do if it’s patchy?

Typically, it takes around 4-6 weeks to grow a solid moustache, however this will vary person to person and if you’re anything like me, as little as 2 weeks can be enough to have a pretty thick moustache. This can be both a blessing and a curse if you think about the required upkeep and maintenance of fast and thick growing facial hair.

If it’s a bit patchy, patience is key. Let it grow out and see how it fills in, as the hairs may cover sparse areas over time. If not, a touch of beard oil and a bit of light trimming can help create a fuller appearance.

What tools do you need?

A good quality narrow comb and small scissors are essential for trimming and shaping. An electric trimmer with adjustable guards is also handy, as it lets you maintain the desired length and avoid over-trimming, if short symmetry is what you’re looking for.

What products do you need?

A quality beard oil, such as OSMO Beard Complex, keeps the hair soft and nourished. Moustache wax is also useful for adding a bit of hold. Although my pro tip is that any hair wax, such as OSMO Matte Clay Extreme, can be equally, if not more effective than a moustache wax, especially if you’re styling a more structured look.

How do you keep it clean?

Keeping a moustache clean is easy with regular washing, ideally with a gentle beard shampoo. This helps remove any food particles or oils without drying out the hair or skin. Rinse thoroughly and follow up with beard oil to keep it hydrated.

To order OSMO for your salon contact your local OSMO wholesaler at www.osmo.uk.com

Fresha invests in Yuv to revolutionise hair colouring technology

Fresha, the world’s leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specialising in AI-powered hair colour technology.

This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.



Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Hair colouring is a significant revenue driver for salons but remains one of the most complex services to manage effectively. By integrating Yuv’s groundbreaking technology, Fresha is set to revolutionise the hair colouring process—enhancing precision, streamlining inventory management, and delivering personalised and consistent services for clients. This strategic move further reinforces Fresha’s position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency.

Hair colouring is a complex service that requires precision and consistency. Yuv’s technology allows salons to save personalised hair colour formulas directly in customer profiles, ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a high-quality, customised service every time, which not only strengthens client loyalty and drives repeat business but also contributes to environmental sustainability.


Beyond enhancing the client experience, Yuv’s technology significantly improves inventory management. Integrated into Fresha’s backend systems, the solution provides salons with real-time insights into product usage and automates restocking processes. This not only reduces waste and lowers costs but also ensures that salons always have the necessary products on hand, optimising efficiency and profitability.

By addressing these critical pain points with an innovative solution, Fresha expects to increase platform stickiness and deepen merchant loyalty. The integration of Yuv’s technology further embeds Fresha into the day-to-day operations of its largest vertical, strengthening its competitive advantage in the beauty space.

“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how salons operate and positions Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”

“We’re thrilled to join forces with Fresha,” said Francisco Gimenez, Founder and CEO of Yuv. “Partnering with Fresha provides us with the platform and reach we need to revolutionise the salon experience on a global scale. Together, we’re set to transform how professionals and clients approach hair colouring, creating a more efficient and personalised process that benefits everyone involved.”

Captain Fawcett to launch new Bianco Classico range

Captain Fawcett’s new Bianco Classico range is a sophisticated addition to the brand’s renowned grooming line. Known for its dedication to quality and vintage flair, Captain Fawcett has curated this collection to appeal to modern gentlemen who appreciate classic elegance.

Tailored for all hair types, ‘Bianco Classico’ is simply sensational for white, grey and platinum Silver Foxes. The new range launches with a Beard Butter, Moustache Wax and Purple Shampoo, all designed to highlight and accentuate the natural brilliance of silver strands.

Formulated as a Beard Butter and Moustache Wax, ‘Bianco Classico’ both conditions and shapes, whilst adding a subtle sheen to all mature facial hair.

The ‘Bianco Classico’ toning Shampoo is crafted from crushed Violet pigment to counter tarnished yellow undertones and reveal the natural radiance of blonde, bleached or grey hair. Best used once a week, integrated with your favourite hair care ritual to enhance clarity and shine whilst keeping locks looking fresh.

Evoking the seasons of a life well lived, the ‘Bianco Classico’ collection is ideal for scent layering, being subtly, and most delectably, fragranced with woody Rosemary & Star Anise, combined with invigorating Cyclamen, the mineral tang of Ambergris, calming Cedarwood and sun toasted Tonka. 

Renowned in the industry for his own flowing pewter hair and beard, Captain Fawcett Founder, Richie Finney, said: “Depending on your unique inherited genetics, silver strands tend to begin sneaking in during our 30s. Gadzooks! And, as hair loses pigment, it becomes drier and coarser, perchance appearing somewhat frizzled, tired and dull. So giving hair proper attention keeps it shining with vigour and health! And of course, the same principles apply for one’s beard as for the distinguished locks upon one’s head. Polishing the family silver is simply essential!

“A man with platinum or smokey grey hair is undeniably striking. It is not merely an aesthetic. Indeed, embracing the seasons of one’s life speaks of a certain confidence and character. It even, dare one venture, symbolises the gaining of wisdom. Granted, this particular reward is not immediately apparent in my own case, but there we are. Hope springs eternal. But I digress…silver hair refines a fellow, much like the self-assurance that comes with wearing a well tailored suit. An edge sharpened by life’s experience simply can’t be faked. Hi-Ho Silver, Away!”

Shop Captain Fawcett’s new Bianco Classico range here.

Andis® Company unveils new Envy II Clippers for right and left-handed barbers

Andis® Company proudly announces the launch of the Envy II Clippers, available in Standard or Premier edition options.

Essential to the Envy II Clippers is the all-new Phaze blade, an adjustable carbon-steel blade that transitions seamlessly from 0000 to 0A. This blade bridges the gap between fade and taper blends, offering unmatched versatility and precision.

Additionally, the Envy II Clippers’ perfectly balanced design reduces hand strain, ensuring effortless use during extended barbering sessions. The textured housing provides a secure grip, and innovative features ensure a smooth learning curve and professional-grade results, empowering the next generation of barbers.

The Envy II Clipper (standard) features a more powerful motor than the first-edition Envy Li Cordless Clipper, running at 6,500 SPM, with a lithium-ion battery for up to two hours of run time. The kit includes 11 attachment combs, providing a wide range of cut lengths for versatile styling options. 

For those seeking an extra touch of luxury, the Envy II Clipper Premier edition features elevated technology in elegant gold housing and includes a matching charging stand and six attachment combs, combining sophistication with practicality. The Envy II Premier Clipper features an even more powerful motor, running at 6,700 SPM, with a lithium-ion battery for up to two and a half hours of run time. The Phaze blade on the Premier edition also features a dynamic, 22-tooth ceramic cutter that runs cooler and stays sharper longer, enhancing durability and performance.

“The Envy II Clippers embody Andis Company’s commitment to innovation and improvement,” said Matt Andis, Co-CEO of Andis Company. “With unmatched versatility, inclusivity and performance, we are excited to see how both new and experienced barbers will benefit from these next-level tools.” 

The user-friendly design and precision capabilities of the Envy II Clippers set a new benchmark for professional grooming tools. New and seasoned barbers alike can elevate their skills with the innovation of the Envy II Clippers.

The Envy II Clipper (standard) is available here.

The Envy II Premier Clipper is available here.

For more information visit www.andis.com and follow them on Instagram, TikTok, and Facebook.

Uppercut Deluxe launch new limited-edition Monster Hold pomade with Ben Brown

Rising for its encore; Uppercut Deluxe have launched a new iteration of their iconic Monster Hold pomade. Lurching and lumbering its way back to a full size tin took some time… and now that it’s finally arrived!

This titan features all the staying power you can expect from our beloved strong-hold pomade.

Monster Hold is a traditional wax-based pomade that remains re-workable throughout the day. An extra powerful, sweat resistant wax that was created especially for traditional or bolder styles requiring a little extra hold! A product that holds with weight, making it perfect to control your style all day long!

Being wax-based means Monster Hold won’t set; making it perfect for anyone that likes to restyle their look – so it won’t wash out with just water or sweat either.

Uppercut Deluxe teamed up with incredible Australian illustrator Ben Brown to bring their vision to life. Ben is best known for mashing counter-culture with topics surrounding the absurdity of life.

As a consumer of pop and junk culture from a young age – consisting of old movies, comics, books and their brash print styles designed to get your attention – this fostered the starting blocks which shaped Ben’s ongoing graphic influences and aesthetic.

An old-school rocker at heart; Ben has worked with a stable of music labels creating a plethora of album covers, band posters and tour posters. Throughout the years his illustrative work has also played contribution to the direction of brands, alongside filling out the pages of surf and skate publications with his imagery of loud, confrontational visuals.

A decade ago, Uppercut Deluxe commissioned Ben to develop the original ‘Frankie’ Monster Hold graphic – therefore we are proud to have him return for a timely resurrection of our latest iteration of the pomade in 2024.

Uppercut Deluxe unveil new game-changing Control Cream

Set to take the male grooming world by storm, Uppercut Deluxe have released the brand-new product in their latest range, Control Cream.

With its barely-there hold, Control Cream is ideal for frizz control, curl control and everything in between. From straight to curly hair, this lightweight styling cream is designed to smooth down frizz or enhance curls in natural styles.

Control Cream adds a nice, light hold. To be used every day to give structure and shape, whilst controlling frizz. The all-rounder for guys who want that light enhancement and a healthy, natural finish.

If you don’t want to take our words for it, listen to the reviews from a selection of experts:

Steve Purcell | Uppercut Deluxe Founder: “I felt there was a hole in the men’s grooming market for guys who just want a lightweight styling cream. Something that gives the hair structure and shape without bogging it down. Not too much control, and not too little. Something that was just right.”

Tim Hutton | Hutto’s Barbershop, Australia: “Control Cream is great for the guys that want the no-fuss look while still maintaining an all-natural hold that carries them throughout the day.”

Queen Rockabilly | Tough Tiger Barbershop, Canada: “My clients who need volume LOVE this product! Helps the hair look fuller and thicker.”

Ben Boyer | Le Coupeur, France: “It’s the product my customers have been asking for, plugging a gap in the styling world.”

Asada Yoshiharu | Barbers Point, Japan: “It’s great for frizz reduction. Taking the edge off of unruly hair, yet an ideal curl enhancer to makes curls pop without weighing them down like traditional leave-in moisturisers.”

Jimmy Morrison | Jimmy’s Barbershop, Australia: “Control Cream is the Swiss Army Knife of styling. You need volume? It has it! You want texture? It’s for you! Feeling frizzy? Say no more. Need hold, yet want the look of no product in your hair then Control Cream is for you.”

Mike Conti | Pugsly’s Barbershop, USA: “It brings a new, refreshing approach to styling curls. Control Cream goes to the next level when you add some heat from the blow dryer. This simple action activates the formula and makes styling fun.”

Uppercut Deluxe Control Cream is available from uk.uppercutdeluxe.com, retailing at £15.

Captain Fawcett wins global recognition in Cosmoprof and Cosmopack Awards

Norfolk-based gentleman’s grooming Captain Fawcett has announced that their new product has been awarded as a ‘Men’s Grooming Products & Accessories’ Finalist at Cosmoprof Bologna.

The global lifestyle brand has been acclaimed for its  ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder. The Cosmoprof & Cosmopack Awards in partnership with BEAUTYSTREAMS celebrate excellence in the global cosmetics industry and with over 700 entries, from across the globe, the contest is extremely competitive, with just 3 finalists per category. 

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s new ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is the latest addition to the highly acclaimed ‘Hair Couture’ collection, created for both professional barbershops, salons, and luxury styling at home.

Captain Fawcett founder Richie Finney was delighted to join fellow global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 22 March. 

He attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba Srl

Richie said: “It is a huge honour for Captain Fawcett to be recognised as being amongst world leaders in the beauty and grooming industry. Being named as a Finalist amid such impressive competition from all across the world is testament to the ambition and hard work of the whole team, not least our simply magnificent distributors who do so much to support the Captain Fawcett brand in their home territories. 

“Captain Fawcett thanks all colleagues and friends for each playing their hugely appreciated parts as we continue to forge ahead in 2024!”