Moroccanoil is expanding into the men’s grooming space with the launch of its new Sculpting Pomade, now available on Moroccanoil.com.
While the brand has long-resonated across a unisex audience, this move reflects a broader shift in male consumer behavior, with men becoming more engaged and intentional about grooming. The Sculpting Pomade was developed to meet demand for products that deliver structure and definition with flexible, touchable hold. The water-based formula is lightweight, reworkable, and can be easily washed out, aligning with what both stylists and consumers are prioritizing today.
Positioned as part of Moroccanoil’s broader styling portfolio, the launch takes an inclusive approach while creating a clear entry point for male consumers. It also marks a strategic step in using styling to drive discovery, reach new audiences, and build long-term engagement within a growing category.
Moroccanoil Sculpting Pomade
Sculpting Pomade is a classic, water-based formula infused with nourishing argan oil to deliver strong, all-day hold with a sleek, high-shine finish. Designed to create polished, timeless styles. from voluminous modern mullets and sharp side parts to trending slicked-backs on short or long hair — it provides structure without stiffness. The flexible, residue-free formula washes out effortlessly, and over 90% of consumers surveyed agree it rinses clean while maintaining lasting hold*. Fragranced with the signature Moroccanoil scent, including a blend of spicy amber and sweet florals.
Dark Stag proudly unveils the all-new Pro Curl Cream. Designed for professional barbers to enhance and define all types of curls and waves. Deliver hydration, control, and flexibility without weight. Perfect to finish curls or waves with definition, or for a softer matte finish, break up hair with fingers after use.
Infused with a soothing blend of Sage, Violet Leaf, and Patchouli, and enriched with high-quality essential oils, Pro Curl Cream brings professional-grade performance and refinement to curls and waves, whatever the style.
Key Features
Enhances and controls curls and waves
Hydrates and defines without weight
Achieve a defined or softer matte finish, using different styling techniques
Soothing Sage, Violet Leaf, and Patchouli fragrance
Every barber remembers their first set of tools. The weight in their hands. The excitement of that first fade or scissor-over-comb done right. Those early moments shape confidence – and confidence shapes careers. That’s why the tools placed in the hands of students matter just as much as the educators guiding them.
For more than 100 years, Artero has been at the heart of that journey.
A brand built on education, innovation, and craftsmanship, Artero’s mission is simple: support barbers from day one, and empower them to grow into the artists they are destined to become.
Setting the Standard in Education
For Artero Ambassador and Global Educator Eric Way Lovemore, supporting education isn’t just part of what the brand does – it’s central to who they are.
“When a barber has been introduced to the Artero brand from the outset of their career, this becomes the brand of choice into the future. Artero cements their relationship with new students by supporting education at every step.”
That commitment is delivered through academy partnerships, hands-on training, and access to professional-grade equipment at pricing students can reach. Artero even offers customisation services, making it possible for barbers to build a kit that feels truly personal – even if it starts with a single product.
Artero Ambassador, Oscar Mendoza, even recently visited the Artero HQ to learn more about
Confidence Creators
Because when a barber trusts their tools, they push their creativity further.
That’s what drew Rob Wood, Founder and Director of Novo Cabelo, to the Artistic Team: “Artero’s versatility allows students to use the tools with ease and gives seasoned pros choices for every trend. They’re forward-thinking tools built to last – and not going to break the bank.”
Whether teaching foundational discipline or guiding new ideas, the right tool removes limitations. It frees a learner to focus on finesse and client experience – not a scissor snag or clipper drag.
Artistic Member Ben Massey knows that feeling well: “Whatever Artero tool I pick up, I always have the confidence it will perform on any job I throw at it. That gives me the freedom to be creative and not be limited by my tools.”
Supporting Every Stage of the Journey
The brand’s strength doesn’t just come from one product – but its depth of range.
From the student starting kit to premium pro equipment, Artero has tools designed for every level and every style. And they continue to evolve those tools alongside the needs of today’s barbers.
Master Barber Roxanne Batt from Swagger & Jacks said: “Artero offers a large variety of price points to suit any pocket – but never faults on quality. It’s a great brand to start your hair journey with, and one to continue using as you grow.”
For many, education never ends – and neither does Artero’s support.
Kiri Constantinou, Owner and Creative Director at Fab Hair London, explained: “I’m passionate about precision cutting, and Artero tools are engineered to the highest standard. They give me the confidence to push my work to the limits – and the styling is second to none.”
Artero Ambassador Oscar Mendoza recently took that dedication a step further with a visit to Artero HQ to deepen his knowledge of the brand… but we’ll save that story for our next blog.
Crafting the Future of Barbering
Barbering continues to evolve – from techniques to tools to the expectations of clients. Artero’s forward-thinking approach ensures the next generation is always equipped to keep up.
As Natalie Cresswell, Owner of Cresswell Barber Co., said: “Artero take pride not just in the tools, but in the clients they’re used on. They support the service, the education, and the professional delivering it.”
Because the future of barbering isn’t just in the hands of educators – it’s in the hands of those they teach.
And the right tools will shape that future.
Inspired to Level Up?
Discover Artero’s latest innovation – the Gaudí – a tribute to artistry and ergonomics, designed to elevate every technique into expression.
A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.
When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.
“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”
From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.
A Heritage Forged in Steel
Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.
“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”
Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.
Each model is crafted from carefully selected steel types to suit specific needs:
9CR Stainless Steel – a more budget-friendly option with excellent quality.
This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.
Design That Works as Hard as You Do
Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.
“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”
Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.
Tools That Grow With You
For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.
“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”
Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.
A Brand Built on Trust
Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.
Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.
Discover the Artero Difference
Explore the full range of professional barber scissors, clippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.
Wahl Professional has expanded its powerful styling collection with the launch of the LimitedEdition Cool Blue Vanquish™ Dryer. The Vanquish™ has raised the bar for hair dryers, now stylists and barbers can experience the Vanquish in a colour as cool as it feels.
The Cool Blue design is the latest edition to an already stellar line up including: The Black Vanquish™ and Rose Gold Vanquish™ dryers, and the Vanquish™ Hair Dryer Stand.
Experience the Vanquish™ Difference:
Speed Up Drying Time: FlowControl delivers consistent heat that dries hair evenly from root to tip.
Keep Noise to a Minimum: SmoothTone™ motor system removes uncomfortable sound frequencies.
No More Wrist Fatigue: Super-light design improves handling and reduces wrist fatigue when drying for long periods of time.
Quick Drying Results: High-speed digital motor delivers exceptional air speed for quick drying results.
Easy Maintenance: Auto-clean function keeps the filter clear of debris so you can keep the dryer working in top condition.
Safe Styling: Premium magnetic attachments fit securely to the dryer for safe styling.
The Limited Edition Cool Blue Vanquish™, Black Vanquish™ and Rose Gold Vanquish™ are £149.99 each. The Vanquish™ Hair Dryer Stand is £29.99. All are available to purchase from wahl.co.uk.
For over 25 years, OSMO has been at the forefront of professional haircare, empowering stylists, barbers, and consumers with high-performance products that encourage fearless self-expression. Now, OSMO has unveiled a bold new look and an expanded range of innovative products designed to meet the evolving needs of the industry.
For blowouts that last longer and holidays that shouldn’t end in frazzled hair, the new OSMO Travel Size range will keep hair looking salon-finished – from the hairdresser’s chair to the beach cabana.
Eight iconic OSMO shampoos and conditioners have been reimagined into sleek, travel-ready essentials and post-salon saviours. Whether you are jet-setting or simply need a quick refresh, these products ensure your hair stays effortlessly chic, wherever you are.
Same beloved formulas – now in a more convenient package. Introducing the OSMO Cult Classics – now travel-sized:
OSMO Deep Moisture Hydrating Shampoo (100ml, £4.80)
OSMO Deep Moisture Hydrating Conditioner (75ml, £4.80)
OSMO Deep Moisture Intensive Repair Mask (75ml, £4.80)
OSMO Super Silver No Yellow Shampoo (100ml, £4.80)
OSMO Super Silver No Yellow Mask (75ml, £4.80)
OSMO Super Ice Brightening Shampoo (100ml, £4.80)
OSMO Super Ice Brightening Mask (75ml, £4.80)
Elevating your hair game whether you’re beach-bound or city-hopping, the new OSMO travel range is your pocket-sized pal.Your best hair days are just a (small) bottle away!
OSMO is available from hair salons nationwide and can now also be bought online at www.osmohair.co.uk
Level up your craft. The new Phenom Clipper and Trimmer from Andis aren’t just tools— they’re your next power move. Designed for barbers and stylists who don’t settle, the Phenom Series brings next-gen tech and custom styling into the palm of your hand.
Power You Can Feel
The Phenom Clipper delivers blazing speed with a 7,000 SPM brushless motor, while the Trimmer hits 7,200 SPM for crisp lines and clean details. That brushless motor? It’s a beast—quieter, cooler, and built to last 12x longer than brushed motors. More torque. No drag. Zero power dips. Just smooth, relentless cutting through every hair type.
All-Day Energy
Run the shop, hit the road, or knock out back-to-back appointments—2.5 hours of cordless power on the clipper, up to 4 hours on the trimmer. Charge up with a USB-C cable or drop them on the dock. You’re always ready.
Blade Game, Next Level
The clipper comes locked in with an adjustable DLC Phaze Blade (0000–0A)—perfect for clean fades and bulk removal. The trimmer features a DLC Deep-Tooth T-blade for ultra-detailed work, crisp outlines, and that signature crunch barbers live for. DLC coating means cooler operation, longer life, and zero snag.
Customize Your Setup
Go gold or keep it stealth. With swappable all-metal housings and textured thumb rests, you can style your tools your way. The clipper even features a click or no-click lever— because control is everything.
Dense Hair Experts and creative agency Kiss Branding have won the prestigious Diamond Award for Best Visual Identity from the Lifestyle & Wellbeing Sector at the Transform Awards. The accolade recognises their bold and thoughtful approach to tackling the stigma surrounding hair loss through an empowering and authoritative brand identity.
The Transform Awards, which celebrate excellence in rebranding and brand development, praised Kiss Branding for creating a “simple yet impactful visual identity” that confidently stands out in a saturated market. The project not only elevated Dense’s market presence but also delivered tangible commercial success, increasing conversion rates from 0.4% to 2.3%.
Judges highlighted the modern and credible nature of the brand work, noting its careful balance between clinical-level personalisation and consumer accessibility. Kiss Branding’s deep understanding of Dense’s audience enabled them to challenge outdated perceptions and create a brand that speaks to real people with clarity and empathy.
Dense’s win places the Leeds-born brand among the most respected names in global branding. Other major winners at this year’s Transform Awards included LEGO, Aston Martin, ZSL, TikTok and TNT Sports — a peer group that underscores the scale and significance of Dense’s achievement.
Aasim Hashmi (ASH), Co-Founder at Dense, said: “For us, this isn’t really about awards — it’s about recognition that the work we’re doing matters. Hair loss is something that affects so many people, but the conversation around it has always been awkward or brushed off. We set out to change that. To move things on from banter and bravado to real, science-led solutions that actually helps people take control early, confidently, and without the stigma. This award tells us we’re on the right track — but we’re nowhere near done.”
Kiss Branding is an award-winning creative agency specialising in bold, insight-led brand identities. Poonam Saini, Creative Director at Kiss Branding, said: “The best brands don’t just sell products, they meet real needs and empower people to live their best lives. Dense is one of those brands. This award celebrates a true transformation, from strong strategy and compelling storytelling to bold, standout creative all coming together to shift perceptions and make a real difference in young men’s lives. I couldn’t be prouder of the Kiss team, the incredible Founders at Dense®, and everyone who has helped shape this work. This is what meaningful branding looks like.”
Olivia Garden, a leader in professional and consumer hair care tools, proudly introduces its latest innovation: the OG Barber Shear Collection. Designed with precision, durability and comfort in mind, this collection includes three shear sizes (5.75”, 6.25” and 7”) along with a 6” thinner, catering to the diverse cutting needs of barbers and hairstylists.
Each shear in the OG Barber Shear Collection is engineered with a distinctive matte black titanium coating, reinforced steel alloy and convex blades. These unique features enhance durability and ensure superior hardness and longevity for smooth and effortless cutting performance. Plus, with larger finger holes and two sets of finger ring inserts, the shears provide a customized, ergonomic fit for all hand sizes.
The 6.25” thinner, designed with 30 handcrafted teeth featuring micro-serration, offers seamless blending and texturizing capabilities. An offset handle with specialized thumb curvature keeps the hand relaxed in a natural open position, reducing strain during extended use.
Each OG Barber Shear Collection purchase includes a premium zipper case with essential maintenance tools like the ShearCare™ oil brush, cleaning cloth, finger ring inserts and a tension adjustment tool. Purchase also offers eligibility for the Exclusive Service Program. This program allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair, ensuring optimal shear performance over time.
With its superior design, precision craftsmanship and hassle-free maintenance program, this collection is set to become an essential tool for barbers and stylists alike. The OG Barber Shear Collection is available for purchase at www.oliviagarden.com and select Olivia Garden retailers. Be sure to follow the brand on Instagram, TikTok, and Facebook for more information.
Two Captain Fawcett products have been announced as Finalists in the Pure Beauty Global Awards 2025. Huzzah! Both Captain Fawcett’s ‘Booze & Baccy’ Eau De ParfumSignature Series with Ricki Hall and Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder have been chosen in the Best Fragrance and Best Hair Prep or Styling Product categories respectively. Winners will be selected by world-leading professionals on the Pure Beauty Global Awards international judging panel. The Pure Beauty Global Awards Winners 2025 will be announced on 8th May 2025 at an exclusive gala event in central London. Captain Fawcett founder, Richard Finney MBE, said-
“To have not one but two products named as Finalists by the renowned Pure Beauty Global Awards team is an incredible achievement for our small but truly mighty team. Following last year’s UK success in both Hair and Fragrance categories, reaching the same heights on the global stage is beyond exciting. Competing against major players, it is hugely rewarding to see Captain Fawcett consistently demonstrate that products made with true craftsmanship and global appeal can stand shoulder to shoulder with the biggest names in the industry. The entire Captain Fawcett crew is absolutely thrilled!”
Captain Fawcett’s ‘Booze & Baccy’ Signature Series Eau De Parfum with Ricki Hall
“The ‘Booze & Baccy’ Signature Series with Ricki Hall was Captain Fawcett’s first collaboration and it has been a phenomenal success. Over ten years, sales have consistently climbed, with the Eau De Parfum in ever-increasing demand. ‘Booze & Baccy’ was crafted to exceptional standards as a tribute to Ricki’s Dad. As such, it’s a story bridging generations, blending contemporary sophistication with a rich, lived-in nostalgia. It celebrates the hard-working, big-hearted men of the 70s and 80s who knew how to graft and still turn up looking sharp. Everyday heroes, one and all!”
Richie Finney
Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is part of the acclaimed ‘Hair Couture’ styling range, created for use in salons, barbershops and also at home.
“Captain Fawcett’s ‘Hair Couture’ range is tested, used and recommended by professionals across the world. Hair Powder is a versatile ‘must-have’ product, but often it has a neutral aroma. Captain Fawcett’s version is imbued with the delectable ‘Expedition Reserve’ fragrance making it just the ticket for refreshing hair on no-shampoo days and scent-layering with companion products in the ‘Expedition Reserve’ range. As such it offers to the contemporary gentleman both convenience and an outstanding sensory experience to boot.”
Richie Finney
The Pure Beauty Global Awards announcement comes following a bumper start to the year with the Captain Fawcett brand picking up prestigious awards month on month, including an MBE for company founder Richie Finney. Watch this space for more news soon!
