At ARROJO’S award-winning school in NYC, new summer start dates present exciting opportunity for future professionals.
ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School launches new summer start dates for Barbering and Esthetics at celebrated Soho location.
“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” said Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. We want our students to graduate with modern classic techniques, like scissor cutting, straightedge razor cutting, the ability to create texture and taper. We focus on progressive, contemporary techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”
While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure their students can go to the top.
Nick continued: “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. Logistically speaking, we could get more students through the doors if we did the minimum hours, but it’s the extra time which sets our students up with the skills for success.”
Known to be more fashion-forward and creative than a typical barbering curriculum, located in downtown NYC, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America, which necessitates the new summer start dates.
Nick added: “Typically, our Barber (and Esthetics) Programs start in spring or fall. But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.“
With class starting on August 14, registration has begun. One additional benefit of the August start date is that for those that missed spring registration, or who are eager to get to work, can become a licensed pro before the end of the year, meaning they can cash in on the lucrative Holiday season.
If you are interested in the August 14 start date for Barbering or Esthetics at ARROJO Cosmetology School, please email Vanessa@arrojonyc.com or call 212 242 7786 x 231 to begin your application or arrange a tour of the school campus in Soho NYC.
Applications can also be submitted online. For more general information about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs, please contact firstname.lastname@example.org
This year Wahl expanded its one-of-a-kind program to Houston, now providing barber school students in five under-resourced communities with holistic support, including barber college scholarships, local barber mentors, dedicated tutoring to pass their state licensing exams, transportation stipends, and more.
Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl Professional’s Fade It Forward® scholarships to new barber students. The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.
This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.
Garland “G Whiz” Fox, a Wahl Professional educator, presented the scholarships in Houston and shared his personal connection to the journey of the Wahl Fade It Forward® winners. He expressed, “We read your stories. We know that some applicants are homeless, and they aren’t sure how they are gonna feed their kids. That was me. Barbering changed my life. If it can work for me, it can work for anybody.” Fox emphasized that each recipient should take pride in successfully navigating the rigorous selection process, stating, “The application process is not easy. We dissect every word you say to us, and we research you on social media. We take that into consideration because you all represent Wahl now. You’re one of us. It’s our commitment to you – we are going to be here for you.”
Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers who are community role models to help students understand how to navigate the business world as a professional. During the mentorship, students learn essential skills such as building a client base, assisting in daily shop operations, and fostering professional relationships with colleagues.
Julie Gustafson, Senior Manager of Marketing at Wahl Professional, commented on the unique aspects of the Wahl Fade It Forward® program, stating, “Giving these students layers of support and mentorship beyond just paying for their barber school education is what makes the Wahl Fade It Forward® program special. Students are paired with barber mentors who teach them how to conduct themselves professionally, how to build their business, and how to ‘Fade It Forward’ to the next person who may need a helping hand like they did, and eventually be a leader in their own barbering community.”
The success of the Wahl Fade It Forward® program serves as a testament to the transformative power of barbering and the dedication of Wahl Professional to invest in the future of aspiring barbers. By providing comprehensive support, mentorship, and scholarships, Wahl Professional is empowering these students to overcome obstacles, achieve their dreams, and become leaders in the barbering community. As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at www.wahlpro.com/fade-it-forward.
About Wahl Professional
Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming categories. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit http://www.wahlpro.com/ for more details.
Daimon Barber has always been committed to creating innovative, luxurious, and results-driven grooming products for men. As part of the brand’s ethos, sustainability has been at the forefront of their product designs and formulations. Daimon Barber’s range of men’s skincare, hair care and grooming products, which recently launched in the United States, embody their vision of creating effective products without compromising their mission to maintain a sustainable packaging and ingredients for their line.
At the core of Daimon Barber’s philosophy lies their dedication to sustainability. Recognizing the importance of minimizing their environmental footprint, the brand has gradually implemented sustainable packaging to house their luxury line and formulations. Their iconic Yuzu Paste, along with other products in their collection, are encased in ecologically friendly, recyclable jars. This conscious choice not only reduces waste but also ensures that go-to products look great on any bathroom vanity.
Daimon Barber’s commitment to sustainability extends far beyond packaging. Their latest skin care innovation, the Revitalising Moisturiser (1.69oz / $57.00) is formulated with ethically sourced ingredients from the UK. This moisturizing cream is free from parabens, sulfates, and other harmful chemicals. Infused with a harmonious blend of natural oils, including Filagrinol, Propolis extract, Black Seed, Apple Seed, Lime Seed, and Coconut Oils, along with Murumuru Butter, which deeply hydrates and nourishes the skin, leaving behind a soft, smooth, and non-greasy finish.
Louis Hayes-Davies, Owner and Managing Director of Daimon Barber, emphasizes their dedication to sustainability stating, “Our formulations are unique to us, created by us. We meticulously source and trace the origin of every ingredient. In our packaging evolution, we have worked closely with our partners to prioritize eco-conscious materials, utilizing glass jars, recycled plastic lids, water-based inks, and sustainable cardboard for all our boxes.”
Among their remarkable range, the Yuzu Paste (3.53oz / $30.00)stands as a crowning achievement. Uniting the regenerative properties of the yuzu fruit within the meticulous formula, Daimon Barber has produced a hair styling product that delivers exceptional hold and finish. Crafted from a carefully curated blend of natural waxes and oils, including beeswax, kahai nut oil, and yuzu fruit extract, the Yuzu Pasteoffers a strong hold without weighing down the hair. Enriched with vitamin E, it not only styles but also nourishes and protects the hair from damage.
Daimon Barber proudly formulates all their products with ingredients sourced exclusively from the UK. Moreover, they maintain a steadfast commitment to cruelty-free practices, clean and unique formulations, no nasty chemicals and no parabens or sulphates in any of their products.
Experience the pinnacle men’s grooming with Daimon Barber’s exceptional range of products. To learn more and explore their offerings, visit daimonbarber.co.uk.
ABOUT DAIMON BARBER
Daimon Barber, “The Home of Effortless Grooming”,is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes, to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.
In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck.
In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.
Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.
Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.
Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.
We hope you enjoy this issue! Order your beautifully presented print copy here.
Welcome to styling with character. Developed to keep pace with every individual and their hair – unleashing creativity whatever their energy – Schwarzkopf Professional’s core styling range, has been revamped to fully embrace self-expression and styling crafted ‘your way’.
OSiS provides hairdressers and their clients with a modern and more intuitive assortment featuring beloved heroes and must-have innovations. Everything is packaged in a new design, yet with the same reliable performance – trusted for over 20 years!
Modern and intuitive assortment
Inclusive and unique design
More sustainable, with improved recyclability
Primarily vegan formulas free from animal-derived ingredients (25 out of 28 are vegan)
OSiS – JUST ADD YOU.
The relaunch of Schwarzkopf Professional’s much-loved styling brand, OSiS showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario.
Arguably, hair is the epitome of self-expression and true character – OSiS understands that none of us are one-dimensional – we all hold a trove of identity, style and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek.
The concept is simple: this is styling with character; all you need to do is just add you.
OSiS – Packaging Design and Products.
New design. Same performance.
OSiS has a modern and inclusive design that screams character, oozes uniqueness and boasts an irresistible shelf appeal. Each range now sports a stylish matte finish and a fresh colour revamp that allows for easy differentiation between products with relevance to all genders. The original, iconic elements hairdressers and their clients know and love are still prominent, allowing the perfect balance between welcoming new values and staying true to classic nostalgia.
Product categories and styling assortment at a glance:
OSiS provides a collection of hairstyling products that empower self-expression. It’s time for hairdressers and their clients to further embrace authenticity and creativity through hair – discover styling with character:
SMOOTH & SHINE
OSiS Flatliner 200ml
Heat Protection Spray – OSiS Flatliner provides heat protection up to 230°C, with proven efficiency. Specially designed for daily use of heated hair appliances.
OSiS Glow 50ml
OSiS Glow is an anti-frizz shine serum that combats rough, dull hair without weighing it down.
OSiS Sparkler 300ml
OSiS Sparkler is a silicone-free shine spray that provides light conditioning and instant shine for frizz-free, glamourous hair.
OSiS Super Shield 300ml
OSiS Super Shield is a multi-purpose protection spray, especially formulated for long hair.
VOLUME & BODY
OSiS Grip 200ml
OSiS Grip is an extra strong hold mousse that keeps even coarse hair in its place.
OSiS Hairbody 200ml
OSiS Hairbody is a light hold volume spray that gives limp hair the illusion of thickness without being sticky or stiff.
OSiS Air Whip 200ml
OSiS Air Whip is a flexible, light hold mousse that can be layered to increase hold.
OSiS Soft Dust 10g
OSiS Soft Dust is a soft volume powder that is especially designed for long hair.
OSiS Upload 200ml
OSiS Upload is a light hold, bodifying hair cream that provides the perfect level of manageability for blow-drying – even on porous hair structures – without a hint of crispiness.
OSiS Pump Up 85ml
OSiS Pump Up is a multi-use paste that works wonders on any hair length, whether you want to enhance texture or increase volume… or both!
OSiS Volume Up 300ml
OSiS Volume Up is a hair boosting volume spray – an instant trouble-shooter if long hair lacks volume, hold and texture.
CURLS & WAVES
OSiS Bounty Balm 150ml
OSiS Bounty Balm enhances curls and waves by reducing frizz, whilst adding shine and softness. It also works to tame straight hair too.
OSiS Tipsy Twirl 300ml
OSiS Tipsy Twirl is a lightweight curl jelly that enhances natural waves and curls with medium hold.
OSiS Curl Jam 300ml
OSiS Curl Jam enhances natural curls and coils with light hold, whilst leaving hair hydrated and soft without heaviness.
OSiS Dust It 10g
OSiS Dust It is a mattifying hair powder for invincible volume.
OSiS Flexwax 85ml
OSiS Flexwax is a strong hold hair wax that provides natural shine and strong definition.
OSiS G. Force 150ml
OSiS G. Force is a classic, extra strong hold gel to achieve multiple styles.
OSiS Mess Up 100ml
OSiS Mess Up is a medium hold, matte paste – the perfect go-to styling product for laid-back, short hair styles.
OSiS Mighty Matte 100ml
OSiS Mighty Matte is a strong hold styling cream with a matte finish that keeps even coarse hair in its place.
OSiS Rock Hard 150ml
OSiS Rock Hard is an extra strong hold hair glue that doesn’t let you down when creating those demanding styles.
OSiS Velvet 200ml
OSiS Velvet is a wax-effect, light hold spray, creating soft definition and natural shine.
OSiS Texture Craft 300ml
OSiS Texture Craft is a dry texture spray that gives long hair texture, subtle grip and volume.
OSiS Thrill 100ml
OSiS Thrill is a shine-enhancing elastic fibre hair gum that accentuates all hair textures.
OSiS Elastic 300ml, 500ml
OSiS Elastic ensures the right balance between workability and style maintenance.
OSiS Freeze 300ml, 500ml
OSiS Freeze fixes hair in place all day without flaking.
OSiS Freeze Pump 200ml
OSiS Freeze Pump is a fast-drying strong hold styling mist, perfect for defining and fixing curls in place.
OSiS Session 100ml, 300ml, 500ml
OSiS Session is an extra strong hold hairspray that allows you to protect and maintain long-lasting styles without compromise.
OSiS Refresh Dust 300ml
OSiS Refresh Dust is a bodifying dry shampoo that reliably combats greasiness to refresh any style.
OSiS Online, Social and Education.
As a hairdresser’s partner in craft, Schwarzkopf Professional takes a service-centred approach to salon business, which always puts the hairdressers at its heart – providing the education and support needed today, to become the hairdresser you want to be tomorrow. Immerse into the world of OSiS either online through the ASK Education eAcademy – Schwarzkopf Professional’s FREE online training portal: schwarzkopfpro.com/eacademy or join one of the dedicated OSiS Seminars and learn how the latest styles come to life! Explore more: schwarzkopfpro.com/askseminars.
To dive into the full OSiS product portfolio, diverse new looks and exiting styling know-how, tour the Schwarzkopf Professional website: schwarzkopfpro.com/osis – don’t forget to join the digital OSiS community to be inspired and educated with useful tips & tricks and hair how-to’s across all digital platforms, including @SchwarzkopfProUK on Instagram. Plus, participants can also share their brand-new OSiS looks via the #schwarzkopfpro and #OSiS hashtags.
American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.
Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®
Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani.
To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night.
Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®
Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig
1. To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foamto his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.
2. Then, I finger combed a small amount of American Crew Forming Creamthrough the hair for a medium hold, natural shine, and added volume.
3. To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.
Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.
Andis® Company, a leader in professional tools and education for the barber and beauty industry, is excited to introduce Sabra Clark and Brea Retic as the latest additions to its Global Education Team!
Now consisting of 44 educators across four continents, the Global Education Team could not be more thrilled to welcome the two educators and barbershop owners.
Angie Perino, Andis® Global Education Manager, said: “I’m thrilled to add such incredible barbering talent to our roster of global educators.”
She continued: “Not only are Sabra and Brea fantastic advocates for barbering education locally, but, most importantly, they are committed to bettering the next generation of barbers and stylists, no matter where they’re from or what stage in their career.”
Sabra (@Saaabra) was born and raised in San Diego and owns Straight to the Cut Barbershop. She has been fascinated with barbering ever since she was three years old and cut her bangs off after getting a comb tangled in them. She received her barbering license in 2017.
Sabra is also founder of the SoCal Lady Barber Expo, the Lead Barber Educator for Bellus Academy from 2021-2022, and a six-time award-winning competitive barber. One of her goals is to start a non-profit organisation to empower women and femme people in the barber industry, creating a safe space for all to feel beautiful while developing hair and their craft. Now a part of the Andis team, Sabra will share her mission with a global audience.
Brea (@Breajcuts) made a drastic career change in 2009, moving to Atlanta to attend barbering school. Now the owner of the Brea J Cuts Studio and part of the SalonCentric It Takes a Pro Team, she has taken her calling in stride. Discovering her passion for barbering made her realise it was the perfect field to enjoy flexibility, family time, and a better quality of life.
Brea is passionate about helping others and is a volunteer for A Different Cut, which helps barbers style young adults and children on the autism spectrum who can find the sensory aspect of getting a haircut overwhelming. Giving barbers the tools to be thoughtful and prepared in a sensorily-sensitive environment, A Different Cut offers as much peace of mind to barbers as it does to their clients.
Brea will be a powerful addition to the Andis team, fostering encouragement and community while sharing her craft.
For more information about Andis Company or the brand’s educational offerings, visit andis.com. To keep up with Andis Global Educators, look to #CREATEYOURWAY and follow Andis on Instagram, TikTok and Facebook.
The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.
IN THIS ISSUE
It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.
ON THE COVER
As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!
BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.
The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire.
STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.
FURNITURE AND EQUIPMENT
Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.
Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy.
Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.
Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.
As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories.
In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!
We hope you enjoy this issue! You can order your print copy here.
Celtics F Jayson Tatum debuted a new colorway for the Jordan Tatum 1s titled “Barbershop,” which draws inspiration for his love of keeping up with his fresh cut. The JT1 “Barbershop” colorway officially releases in April on Nike’s website and in select retailers, but the Celtics forward gave fans a peak of the new shoe recently in a game against the Pacers.
After signing with Jordan in 2019, Tatum finally debuted his first line of signature shoes with the Jumpman brand during 2023 All-Star Weekend, where he wore both the “Zoo” and “Pink Lemonade” colorways in a historic performance during the All-Star Game. The “Barbershop” colorway features a knit-mesh upper in various hues of tan and brown with a black overlay. On both heels is a red Jumpman logo on the shoe’s back straps, which are detailed in red, white, and blue, similar to a barber’s pole you would see outside of a barbershop. The colorway is finished with Tatum’s “JT” logo in gold on both tongues, as well as the shoe’s side.
A SHOE-IN: In terms of specs, the “Barbershop” colorway is equipped with a reinforced TPU frame and an uncaged Zoom Air unit in red and blue in the midsoles to provide energy return. Other specs includes plate technology in the outsoles that is designed to help with quick transitional movements and supported comfort in the outsoles, making it one of Jordan Brand’s lightest basketball shoes. According to data from Zoomph, Tatum’s social post showcasing the new colorway drew a social value of about $77,000 from close to 2 million impressions online.