Excitement! Energy! Education! Community! Growth!

April 5-7, 2025, at the Donald E. Stephens Convention Center

The 102nd America’s Beauty Show 2025 (ABS), held April 5-7, 2025 at the prestigious Donald E. Stephens Convention Center in Rosemont, IL, showcased the beauty industry’s ongoing growth, unity, and innovation. This year’s theme, GROW, was a reflection of the collective spirit of the beauty community, which emphasized professional and personal growth.

With another record-breaking 20,000+ attendees, ABS brought together beauty professionals from across the globe to learn, network, and celebrate the beauty community. The event featured 320 classes, the majority FREE with an ABS ticket. 2025 is a renewal year, and courses offered a diverse range of education from haircare to skincare, barbering, nails, makeup, health and wellness. Over 100 world-class educators shared their global expertise, and 400 exhibitors, including 130 new exhibitors, a Global Nail Competition, and Student Power Hour hosted by Beauty Cast Network.

ABS 2025 highlighted the international nature of the beauty industry, with a strong presence of international exhibitors. The Fruitful Yield Health and Wellness Pavilion showcased 40+ leading brands, offering the latest in wellness products and services, designed to care for those that have dedicated themselves to caring for others.

Evening entertainment added to the excitement, with the famous ABS Global Image Awards. ABS Global Image Awards provided a glamorous celebration of talent and creativity. Winners from around the world were recognized for their submissions and artistry. Live music and dancing with Libido Funk Circus created an unforgettable atmosphere, and the official ABS Sunday Night Party, in collaboration with

Chrystofer Benson’s CBC Productions L.I.V.E. 312, brought a standing-room-only crowd together for an evening of high-energy fun with industry leaders, influencers, and professionals celebrating the best of the community.

“America’s Beauty Show 2025 was a powerful reminder of what’s possible when our beauty community comes together. It was pure joy — experienced by tens of thousands throughout the weekend. I’m so proud of our beauty community, which has made this non-profit event possible for over 102 years. Now more than ever, community is the path to sustainable growth. We all need to take note of the magic that happens when we show up for each other. That’s America’s Beauty Show, and to us, community is everything,”

Commented Frank P. Fulco, Chief Executive Officer of America’s Beauty Show.

ABS 2025 featured stunning presentations by top-tier artists and world class educators, including The Ulta Beauty Pro Team, Tabatha Coffey, Guy Tang, Chrystofer Benson Collective, Sam Villa, Social Art House, Salon Centric, J Ladner, Ted Gibson, Nick Arrojo, A-ROD, Kenny Duncan, Candy Shaw, George Alderete, and many more!

Brands included Amika, Ulta Beauty, CHI by Farouk Systems, BabylissPro, L3V3L 3, Wahl, Ergo Styling Tools, Hairtools, Oliva Garden, Wet Brush, Framar International, Stylecraft Gamma+, Andis, Wahl, FarmHouse Fresh, CIDESCO Section USA, Repechage, Fruitful Yield, Cuccio, Henkel Corporation, Colortrak, Keratin Complex, and DNA Hairtools.

Save the Date!

Mark your calendars for the next America’s Beauty Show, April 18, 19 & 20, 2025, at the Donald E. Stephens Convention Center, Rosemont, IL.

Two Captain Fawcett products have been announced as Finalists in the Pure Beauty Global Awards 2025. Huzzah!
Both Captain Fawcett’s ‘Booze & Baccy’ Eau De ParfumSignature Series with Ricki Hall and Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder have been chosen in the Best Fragrance and Best Hair Prep or Styling Product categories respectively. Winners will be selected by world-leading professionals on the Pure Beauty Global Awards international judging panel.
The Pure Beauty Global Awards Winners 2025 will be announced on 8th May 2025 at an exclusive gala event in central London. Captain Fawcett founder, Richard Finney MBE, said-

“To have not one but two products named as Finalists by the renowned Pure Beauty Global Awards team is an incredible achievement for our small but truly mighty team. Following last year’s UK success in both Hair and Fragrance categories, reaching the same heights on the global stage is beyond exciting. Competing against major players, it is hugely rewarding to see Captain Fawcett consistently demonstrate that products made with true craftsmanship and global appeal can stand shoulder to shoulder with the biggest names in the industry. The entire Captain Fawcett crew is absolutely thrilled!”

Captain Fawcett’s ‘Booze & Baccy’ Signature Series Eau De Parfum with Ricki Hall

“The ‘Booze & Baccy’ Signature Series with Ricki Hall was Captain Fawcett’s first collaboration and it has been a phenomenal success. Over ten years, sales have consistently climbed, with the Eau De Parfum in ever-increasing demand. ‘Booze & Baccy’ was crafted to exceptional standards as a tribute to Ricki’s Dad. As such, it’s a story bridging generations, blending contemporary sophistication with a rich, lived-in nostalgia. It celebrates the hard-working, big-hearted men of the 70s and 80s who knew how to graft and still turn up looking sharp. Everyday heroes, one and all!”

Richie Finney

Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is part of the acclaimed ‘Hair Couture’ styling range, created for use in salons, barbershops and also at home.

“Captain Fawcett’s ‘Hair Couture’ range is tested, used and recommended by professionals across the world. Hair Powder is a versatile ‘must-have’ product, but often it has a neutral aroma. Captain Fawcett’s version is imbued with the delectable ‘Expedition Reserve’ fragrance making it just the ticket for refreshing hair on no-shampoo days and scent-layering with companion products in the ‘Expedition Reserve’ range. As such it offers to the contemporary gentleman both convenience and an outstanding sensory experience to boot.”

Richie Finney

The Pure Beauty Global Awards announcement comes following a bumper start to the year with the Captain Fawcett brand picking up prestigious awards month on month, including an MBE for company founder Richie Finney. Watch this space for more news soon!

For more information on Captain Fawcett, please visit www.captainfawcett.com

John Paul Mitchell Systems (JPMS) is expanding
their network of professional artists with the launch of their new Pro Partners program, an ongoing collaboration with prominent influencer hairdressers known for their passion and advocacy of JPMS products.

These skilled professionals will contribute to JPMS’s
educational curriculum and digital strategies, showcasing their artistry in haircutting, styling, and color. Utilizing platforms from social reels to live events, JPMS Pro Partners will share their expertise and exclusive content with fellow hairdressers and beauty enthusiasts while announcing new launches, highlighting favorite products, and providing insider tips and inspiration.

The program will kick off with three well-known hairdresser influencers: Janae Miller (@janaeraquelmiller), Lisa Giles (@lifeoflisag), and Wesley Palmer (@wesdoeshair).

More partners will be added to the roster as the program evolves.

“We are excited to launch the Pro Partners program and continue fostering meaningful collaborations with leading influencers in the hairdressing community. By teaming up with such passionate and skilled professionals, we aim to not only showcase the exceptional quality and versatility of JPMS products but also to empower hairdressers everywhere with top-tier education and inspiration.”

Tania Kingsrud, Executive Vice President of Global Marketing at John Paul Mitchell Systems.

The Pro Partners program will focus on ongoing content creation, complementing the existing Creator Club, which collaborates with a diverse group of hairdressers to produce specific, short-term content for new launches and activations. Together, these programs will broaden the awareness of JPMS brands among hairdressers and beauty aficionados while drawing attention to the high performance of JPMS products.

The new pro influencers join a distinguished team of hairdressers and educators led by Artistic Director of Professional Hair Color Colin Caruso (@colincaruso), celebrity stylist and Artistic Director Paula Peralta (@thepaulaperalta), NAHA Award winner and Artistic
Director Stephen Moody (@hairmoody) and 2x Emmy Award-winning Editorial Director Noogie Thai (@noogiethai). Additionally, newly appointed JPMS Artistic Ambassadors, Orlando Rodriguez (@theorlandosalon), Heather Walter (@heatherjwalter), and Chelsea Shields (@abstracthairartistry) will also play a pivotal role in driving artistry, innovation and education with the professional community.

About the JPMS Pro Partners:

Janae Miller – @janaeraquelmiller, Houston, TX. Specialty: Blonding & balayage on textured
hair.

Janae Miller is a blonding expert with over a decade of experience specializing in blondes and balayage on textured hair. With a keen eye for detail and a deep
understanding of hair chemistry, she creates seamless, dimensional blondes while prioritizing hair health and integrity. Having serviced over 3,000 clients, Janae has
refined her techniques to deliver customized blonding transformations that enhance natural beauty. Her expertise extends to corrective color, high-lift blonding, and advanced balayage techniques, ensuring each client achieves their ideal shade with long-lasting results. Her work has gained widespread recognition, with her techniques frequently shared and admired across social media.

Lisa Giles – @lifeoflisag, Orange County, CA. Specialty: Color corrections.

Lisa Giles is a self-made hairstylist turned CEO with 13 years of experience, fiercely committed to empowering stylists to build their own success from the ground up—just as she did. Through her experience as a professional educator and leading stylist teams
at Fashion Week, Lisa recognized the need for a new way to train stylists. This led her to create Straight Out of Cosmo, the first educational app for hairstylists. In addition to her entrepreneurial ventures, Lisa is a color correction expert, with expertise in cutting, styling and treatments that bring unmatched creativity and precision to every client.

Wesley Palmer – @wesdoeshair, Houston, TX. Specialty: Cutting & Color.

With over 15 years behind the chair and 12 years as an educator, Wesley Palmer has built a career traveling the world as an international educator, leading transformative classes and captivating audiences at the industry’s most prestigious events. Trained at the renowned Paul Mitchell Academy, Wesley’s expertise spans color, cutting, and advanced techniques, making him a versatile and sought-after force in the industry. He has held key artistic and leadership roles with top global hair brands, driving innovation and elevating professional education.

About John Paul Mitchell Systems:
John Paul Mitchell Systems, a top manufacturer of professional hair care products, has been serving the professional beauty industry for 45 years. The company produces salon-quality hair care, hair color and styling tools through a family of brands including Paul Mitchell, Paul Mitchell Tools, Paul Mitchell Professional Hair Color, Neuro, Tea Tree, Awapuhi Wild Ginger, and MITCH. JPMS has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.

For more information, visit us at paulmitchell.com | @paulmitchellpro | @paulmitchell.

Come experience LOCAL INDUSTRY VIVID EXPERIENCE CHICAGO – the official afterparty of AMERICA’S BEAUTY SHOW: L.I.V.E.312

Come join the EVO team, as well as the Chrystofer Benson Collective, at Joe’s Live for an immersive night of music, creativity, artistry, and major BRAND GIVEAWAYS.

Get ready to experience an unforgettable evening filled with live performances from talented artists from local chicago artists to some of the top artists in our industry.

Entry is FREE for all attendees of ABS, but make sure to REGISTER HERE to secure your spot. The room will fill up fast! Door open at 6:00pm

Following last year’s incredible line up of industry icons and local talent, the 2025 line up for L.I.V.E312 has finally been announced, and it is going to be a night to beat! Featuring names such as Jacob Khan, John Mosely, Yakuza Barber, Jamie Digrazia, and many more!

The L.I.V.E.312 lineup is HERE! Check out some of our incredible artists taking the stage.
The full lineup:
@angiesapanaro
@beautyby_sabs
@c.jimenez24
@cathartic_vanity
@chan.made_
@chelcutz
@cherrythebarber_
@chico.the_barber1
@corey_nt99
@coryhoffmanhair
@drasticartbarbering
@erinhensleycolor
@Esthersbraids
@gretacoston
@hair.and.nina
@hairbylacyeg
@irapopesage
@itsmrjladner
@jacobhkhan
@benmicahwhite
@jamiedigrazia
@justbhair
@karinestyliste
@los_cut_it
@loso_rivera
@mandaziegelman
@mannyblesshands
@mattholderpro
@milkyfadez
@negrito_the_barber
@nujackofallfades
@papiblendzz
@popular_nobody
@presleypoe
@rogermolinahair
@rolandoaqui
@squirrel_cutz94
@styledbymitzy
@successaddict
@tara.tonsorial
@taylormade_46
@thebeautyvvitch
@therealjoeyblades
@twincutz_ceo
@willyhyde
@yakuzabarber

Norfolk-based gentleman’s grooming brand Captain Fawcett is proud to announce his ‘Bianco Classico‘ Beard Butter has WON the category for ‘Men’s Grooming Products & Accessories’ at the prestigious Cosmoprof Worldwide Bologna 2025 Awards.

The Cosmoprof Awards, in partnership with BEAUTYSTREAMS, celebrate excellence in the global cosmetics industry. Chosen from over 800 products, just 3 finalists make it though the judging process in each category.

Richie Finney MBE, founder of Captain Fawcett says: “To win from over 800 entries in the renowned ‘Oscars of Beauty’ is a truly remarkable achievement. Not least because up against the world’s biggest players, Captain Fawcett has won with a genuine small batch product, handmade here at Captain Fawcett HQ in Norfolk. So a special mention to the fantastic McCavity’s Crew, Terry, Ginni & Yolante, who actually make and package ‘Bianco Classico’ Beard Butter in situ in Norfolk, UK. In truth, there are very few companies who can claim to make their own products in house. Simply magnificent!

“A huge thank you to all involved, especially Bottega della Barba, the Captain’s superb distributors in Italy.

“It is a huge honour for Captain Fawcett to be a winner, standing tall amid the beauty and grooming industry’s world leaders. The Cosmoprof Awards are highly competitive, with impressive innovations from all across the world, so to win such acclaim is testament to the ambition and hard work of the whole Captain Fawcett team. Evivva!”

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s ‘Bianco Classico’ is crafted for all hair types. Complementing the award-winning Beard Butter, the range includes a Moustache Wax and Purple toning Shampoo, crafted to highlight the brilliant gleam of silver, grey, blond and bleached hair.

Joanna Vital, Captain Fawcett’s Commercial Director, joined global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 21st March.

She says “Grazie mille, Bologna! Italy has always led the way in style, and no one rocks the ‘silver fox’ look like an Italian man. Captain Fawcett’s Beard Butter was crafted for men who celebrate their age with confidence and sophistication, so to receive this award here is truly a huge honour. Thanks to the incredible Fawcett crew and to our loyal customers who inspire us every day. And to Italy for showing the world how to age with polish and flair! Salute!”

Joanna attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba on behalf of Richie Finney, who is currently in the USA about to embark on an epic 6 week road trip tour for Captain Fawcett’s Great Expedition 2025. Thanks to Joanna for doing a fantastic job in representing Captain Fawcett at Cosmoprof.

For more information on Captain Fawcett, please visitwww.captainfawcett.com

Fatboy, the hair care brand built for high-performance styling, wasn’t created in a lab or a boardroom, it
was born on the road, in the thick of touring life, where music and hairstyling were equally a part of Tyson Kennedy’s world.

As the lead singer of Grammy-nominated band Steriogram, he spent years performing high-energy shows, sweating through every set, only to find that no styling product could keep up. Hair would fall flat, lose shape or just not hold the way he wanted. So, he started making his own products. Before each tour, he’d mix batches of styling putty on his stovetop, testing and tweaking until he had something that could survive the chaos.

When Steriogram went on hiatus, Tyson took that same passion into New York’s salon scene, refining his formula and selling it to local stylists. Word spread fast, and what began as a home fix became a cult favorite. That original formula became the iconic Perfect Putty, the product that sparked it all. Seeing its growing demand, Tyson took Fatboy from a side project to a full-fledged brand built on performance, creativity and the belief that hairstyling should be expressive.

Fatboy has never been confined by gender; it’s for anyone who wants to own their style. Now, Fatboy is carving out its place as the authority in short
hair styling. Their mission is to reinvent and set trends for short hair styles like mohawks, pixies and shags. Designed to simplify, inspire and push the boundaries of what hairstyling products can do, Fatboy is more than just a brand, it’s a haircare movement.

“I am thrilled to share our unwavering drive for crafting exceptional hair care products tailored towards short hair styling…

…We believe that every individual deserves to express their unique style with confidence, and our mission is to provide the perfect tools to elevate that experience. With Fatboy, short hair has never looked so good.”

Tyson Kennedy, founder of Fatboy.

Fatboy’s haircare range is designed for both stylists
and everyday users.

The line-up includes…

• Perfect Putty (2.6 oz/ $21): The award-winning, industry-disrupting styling staple that started it all. A matte-finish putty with flexible hold for that perfect lived-in texture, finished with subtle notes of green tea for a fresh, clean scent.
• Spray Putty (3.5 oz/ $24): Perfect Putty-in-a-can, now in an easy-to- use spray for simple, weightless application. This award-winning innovative product is perfect for adding that second-day gritty texture.
• Sea Salt Pomade (2.6 oz/ $21): A hybrid formula that fuses pomade with sea salt for a soft, tousled finish with just the right amount of texture. Styling Cream (2.8 oz. / $21): A lightweight, medium-hold styler that adds volume without flaking. Often used as a blow-dry base, it thickens, protects against heat and UV damage, and works on all hair types – free of nasties like sulfates, parabens and anything that doesn’t belong in great hair.
• Volumizing Shampoo (10 oz. / $24) & Volumizing Conditioner (10 oz /$24): A lightweight, clean duo designed to boost volume and nourish without buildup. Infused with rice protein for strength, plus coconut and avocado oils for hydration and shine, it keeps hair fresh and full with every wash. Finished with a serene fragrance of sage and bergamot, complemented by soft floral undertones for a fresh, uplifting scent.

With a line-up that delivers revolutionary styling, and a brand ethos rooted in music, creativity and individuality, Fatboy is redefining what it means to have great hair. Whether you’re a stylist, a performer or
just someone who wants their hair to look as good at 2 AM as it did at 8 AM, Fatboy has you covered. No fluff. No filler. Just game- changing products that work.

To learn more about Fatboy, please visit www.fatboyhair.com/

Vagaro is taking its partnership with renowned barber and educator Phil Jarman to the next level, providing him with a complimentary MySite design and setup that seamlessly updates based on his Vagaro account settings. To ensure a smooth transition, Phil will also receive 1:1 coaching and white-glove service, helping him navigate the onboarding process with ease.

Phil expressed his excitement about the collaboration, stating: “Vagaro is a turn key solution for all my needs as a business owner, barber and educator. The company embodies the definition of class; from the software itself, all the staff I’ve worked with, setting up my account, to any help and ongoing support needed. 

“This is by far the most amazing app for barber, hair, or beauty businesses and really takes the standards to another level. If you want your business to flourish, Vagaro will more than help with the process.”

Vagaro UK’s Managing Director, Jason Downes, highlighted Phil’s impact on the industry and the value of this partnership: “We have an established relationship with Phil, and have always admired the way he innovates & inspires via his global coaching programs, whilst still growing his own amazing barber business.

“With Phil consistently travelling, sharing wisdom (and humour) wherever he goes, having Vagaro by his side allows him to keep on top of his business anywhere in the world, across any time zone.”

Vagaro hopes this is just the beginning of a bigger collaboration—one that will continue to support Phil’s journey while showcasing how powerful Vagaro’s tools are for modern barbers and educators.

Dense Hair Experts, the award-winning leader in personalised hair loss treatments, is thrilled to announce the appointment of Stephanie Mason as its new Global Business Consultant. With a stellar track record in business strategy and brand development, Mason will spearhead Dense’s expansion into global distribution, professional salon growth, and cutting-edge educational initiatives.

Stephanie joins at a pivotal moment for Dense, which has already made waves in the haircare industry, trusted by A-list celebrities, elite athletes, and thousands of men and women worldwide. Fresh from winning Gold at Europe’s Transform Awards in the health and wellness category, as well as being named Best Medical-Led Hair Loss Solutions Provider UK 2024, Dense is cementing its position as the market leader in clinically backed, results-driven hair growth solutions.

Expanding Global Reach & Female-Focused Hair Solutions

In her new role, Stephanie will focus on strengthening Dense’s international distribution network, ensuring accessibility to its bespoke, prescription-grade hair loss treatments across global markets. She will also lead Dense’s strategic move into professional salons, giving hairstylists and trichologists the tools to integrate Dense treatments seamlessly into their services.

One of Stephanie’s key priorities will be revolutionising female hair loss care. While Dense has already transformed male hair restoration, she will bring her expertise to address the growing and often-overlooked crisis of female hair thinning and loss. Through targeted consumer and professional outreach, Mason aims to bridge the gap between salon-quality treatments and effective at-home care, ensuring that women struggling with hair loss have access to real, science-backed solutions.

Elevating Education & Industry Expertise

Stephanie will also oversee the development of an advanced education platform, designed to train haircare professionals in Dense’s high-performance, personalised treatment plans. This initiative will equip stylists, dermatologists, and trichologists with the knowledge to deliver unparalleled results, reinforcing Dense’s position as the global leader in medical-led hair restoration.

A Word from the Leadership

“We are absolutely thrilled to welcome Stephanie to the Dense family,” said Ash Hashmi, Co-founder of Dense Hair Experts. “Her expertise in business strategy and brand development is exactly what we need as we take Dense to new heights. With Stephanie’s leadership, we’re confident in our ability to expand our global footprint and continue to set new standards in personalised haircare.”

Stephanie expressed her enthusiasm about joining Dense at such an exciting juncture:

“Dense’s commitment to high-performance, scientifically backed hair growth solutions is truly inspiring. The brand is redefining what it means to treat hair loss with precision and effectiveness, and I am excited to drive its expansion and impact across the globe.”

Why Dense? A Science-Backed, Award-Winning Brand

Dense Hair Experts is not just another haircare brand—it’s a movement. Backed by industry-leading dermatologists and trichologists, Dense’s bespoke hair growth solutions use pharmaceutical-grade actives, botanical and biotechnological extracts, and cutting-edge formulation techniques. Its clinically backed, pill-free approach has already helped over 20,000 men and women regain their hair confidence, and with Mason on board, the future looks even brighter.

For more information on Dense’s award-winning treatments, visit www.densehairexperts.com.

Follow us on Instagram:

📍 @densehairexperts

📍 @stephaniemason

For Women’s History Month, we are featuring the stories of some of Wahl Professionals top female barbers who have risen through the industry and made a name for themselves. 

Brittany Calzada, Barber and Wahl Pro Educator

My journey into barbering started with a passion for sculpting and manipulating hair. I always appreciated the art of personal grooming and how a haircut could transform someone’s confidence. I love that barbering goes beyond just cutting hair, it allows you to connect with people you probably wouldn’t have met otherwise.

As a woman operating a male-dominated industry, I’ve faced challenges. There were moments when clients were surprised to see a female barber and doubted my ability. I’ve been overlooked in the shop just because I was a woman, and I had to work harder to earn a guest’s trust and respect. At the end of the day, the challenges were fuel to my fire and desire to become one of the best professionals in the industry. I focused on honing my skills and letting my talent speak for itself, and it’s led me to become the accomplished barber that I am today and my partnership with Wahl.

Working with Wahl has been a game changer for my career. I’ve had the opportunity to work with a brand that is recognized and trusted for its high-quality tools, dedication to the craft, and commitment to accessible education for professionals at any level in the industry. Throughout the partnership, the brand helped me elevate my skills with the right tools and continuous training. Some of my favorite Wahl Pro products to work with are the Wahl Pro Magic Clip, the Wahl Pro Vanish Shaver, and the new Wahl Pro Vapor™. And being part of the team has opened doors to opportunities and growth.

As the industry is becoming more diverse and women in barbering are being recognized more and more, there’s more space for female barbers to make their mark, and more opportunities for brands and leaders in the industry to support aspiring female barbers. Today’s industry is becoming a more supportive community where women feel encouraged to thrive, and I’m truly excited to be a part of it and be a role model for the next generation.

My advice to aspiring barbers would be never to underestimate your worth and your abilities. If a client chooses not to get a haircut from you because you’re a woman, respect their decision and know that the client isn’t the right fit for you. This is the first step in building up your confidence and allowing yourself to focus on clientele that want your expertise behind the chair. The next step to making your confidence unshakeable is by practicing your craft as much as possible and surrounding yourself with supportive peers of all genders who believe in you. With these steps – a Wahl tool in hand! – any aspiring women barber will be unstoppable.

Roger Molina, Sam Villa ArTeam and Master Stylist at Lunatic Fringe @rogermolinahair, has parlayed his famous duagrams (stop motion video and moving diagrams) into his live education. This teaching methodillustrates every step, angle and finish entailed in teaching a cut by projecting a video and visuals onto a screen for a fully immersive experience. See his Wolf Lob here.

“This method shows 3D imagery with aerial perspectives of all elevations and cut lines, so it eliminates guesswork for sectioning and technical approach. Students see every step of the new technique broken down into bite size experiences, before they try it themselves, so it takes a lot of the guess work out of the equation,” says Molina whose is focusing on the “wolf lob” in upcoming classes and shows.

The wolf cut has become a household name in most salons, as well as the lob. The wolf lob is a simple and salon friendly way of creating the elements of both shapes together. “There is a high demand for nongender haircuts…styles that work for whoever wants to wear them and this one sits at a perfect length and style for any face shape and type of client,” adds Moina.

Technical Breakdown for the Wolf Lob

Fringe: Elevate 45° to the opposite side of the nose. Using a diagonal finger angle, cut from chin to lip length with a Sam Villa Classic Series Dry Cutting Shear.

Face Frame: Using guide from corner of fringe, elevate diagonal and forward with diagonal finger angle, and cut inside fingers like a razor while using a scissor.

Top: Elevate triangle sections to 90° vertical and cut with a diagonal angle leaving volume to front. Over direction is to center. Stationary guide.

Crown: Using guide from previous section, elevate diagonal to stationary center guide. Finger angle matches head form and point cut short to long.

Nape (internal graduation): Take vertical finger width section, elevate diagonal and remove bulk in bits where it’s thick. Gradually pivot to diagonal elevation and continue technique until the back of ear.

“The fusion of modern and classic haircuts may be the future of haircut progression. The classic will always ground and inspire, but evolution and progression are required to thrive in the salon world today. As a wise chef once said, “a truly modern dish is classic one served with the slightest necessary twist,” concludes Molina.

Molina will be at America’s Beauty Show teaching 1 hour classes, filter by Classroom #14 to view the full schedule here.

Saturday April 5th

11:00am On-Point Cutting and Styling Textures (with Jesse Linares, Teresa Romero and Roger Molina)

3:30pm Gender-Free Haircutting: Creating for All (with Roger Molina, Jamie DiGrazia and Manda Ziegelman)

Sunday April 6th

12:30pm Always Chic: Cutting with Purpose Meets Lived-In Styling (with Jesse Linares, Roger Molina and Justin Michael Parra)

2:00pm Short to Long Haircutting and Finishes (with Jesse Linares, Teresa Romero and Roger Molina)

Monday April 7th

1:00pm Textur & Haircutting: Enhance, Control and Create (with Jesse Linares, Roger Molina and Evie Rivera)

2:30pm Today’s Essentials: Interactive Session (with Jesse Linares, Sam Villa and Roger Molina)

To learn more about Molina or book an in-salon class with him, see here.