British barber Paul Taylor-Clinch talks all things Reuzel and his move from Bristol to Rotterdam.

When did you first hear about Schorem?

• I first heard about Schorem about two/three years ago, when I was simply scrolling through YouTube. This was before all these YouTube barbers started, and I just got mesmerised by their style and how they work, everything. To me it was a whole side of barbering that I didn’t even know about so I was hooked like a fan. I would watch their videos before I went to work to help inspire me for the day and I just loved everything they were doing.

What was your experience of using Reuzel products in the early days?

• I first used Reuzel when I was working in a barbershop in Bristol, when a rep came in and we sampled the tonics. I loved it instantly and realised that I didn’t fit in there so I moved to Scammells Barbershop in Bristol (I first wanted to work there because I saw he had the Schorem posters!) and Andy (the owner) who is a great friend of mine, showed me the rest of the Reuzel line and I instantly loved it all.

When did you first see/meet Schorem?

• I first met Rob and Leen at Pro Hair last year and I was so excited. We joke now about it, I queued up to have my picture with the guys at the show and then one year later I presented the Schorem show! That was the best moment in my career to date.

 How does it feel to be the British boy in the Old School?

• I’m not going to lie, I said yes straight away when they offered me the job without thinking too much as this is my dream job. It was tough at the start because of the language barrier but they speak such good English and the guys at the shop have been amazing help and made me feel welcome and part of the team. It really is an honour to be here, working with the guys that inspire me so much.

What are your favourite styles & products?

• All the cuts on the Schorem posters (the pink and green) are my favourite cuts, even before I moved. I started to not like how some barbering was turning into “men’s hairdressing” and some of those styles don’t suit every guy. I am very honest and would say something like “that style really wouldn’t really work for you” and I would feel bad as sometimes a customer really would like a certain look but might not want to maintain that style or wouldn’t want to style their hair like that all the time. The classic cuts are a perfect square haircut that looks good even without products and would suit every guy, so it’s just like our posters- the guys on there are real people with real haircuts. For my favourite products, I would choose two as I can’t just say the whole Reuzel line! The first would have to be the Grooming Tonic because it is the most versatile products I’ve ever used. You can use it for blow drying, for styling and as a lotion. There is so much you can use it for! The second would be the green Reuzel. I love it. With the Pomade, you can have those high pomps, slick backs or executive contour styles. Again, it’s a product you can use for many styles.

How have you fitted in with the Scumbags?

• I feel that I’ve fitted in very well. Personality wise, I think we are all a little crazy in here, that’s why they only have one shop to contain the outbreak! In general, it’s just great to be part of this great team of people.

What is your advice to any young barber with a dream?

• My advice would be to dream big and you never know what could happen. Rob and Leen dreamt big and it worked for them. I dreamt of working for Schorem and my favourite brand and it worked for me. Just work hard and practice, practice, practise! One day you never know.

What have you learnt working with Schorem?

• Wow, working with Schorem I’ve learned so much already. I feel my work is always improving thanks to Rob for the one to one training and working with the rest of the guys at the shop. It’s amazing how we all love the classics but then we all have little tips and tricks to throw in to make it a signature so we can all keep learning from each and pushing each other. Gio and I had this game where we would see ‘who can get the highest pompadour today’, so it’s just the little things that we can all learn from and it’s great to work together.

Do you ever want to come back to the UK?

• One day I will, and will open my own shop but I’m loving it right now and don’t think too far ahead. I’m living my dream job so nothing could really top this. I get to work, learn and laugh with some of the best barbers in the world. I’m enjoying every day but I’m going to try my best to come to as many British events as possible so I can still feel part of home and catch up with friends.

Reuzel products are only available through the official website and online store, www.reuzelpomade.com and selected stores nationwide.

Reuzel has quickly become one of the most iconic brands loved by Scumbags worldwide. With a wide range of pomades, hair tonics and beard products available, the collection is rapidly growing with no sign of stopping! Designed in Schorem, The Holy Ashtray of Rotterdam, Reuzel has become an essential to many barbers worldwide. We are thrilled to introduce the latest addition to the Reuzel family – Shave Cream. For a smooth, clean shave with that barbershop feel, Reuzel Shave Cream is all you’ll need!

At Barber Connect 2017, Reuzel were joined by the Schorem Scumbags all the way from Rotterdam. We asked them for their thoughts on the new Reuzel Shave Cream and here is what they had to say;

Nelis, Head of Education at The Old School has been a fan since he first used it!

“The great thing about the new Reuzel Shave Cream is, you can apply to the skin and shave straight away. It is a little greasy so it doesn’t dry out too quickly, so you will have time to do a full shave. You can use it on your face, head, wherever! You need to smell it, it smells amazing!”

British Scumbag, Paul Taylor-Clinch, discusses how easy to use:

“Reuzel Shave Cream is our newest product which is available now! The best thing about this is that its ideal for home. If you find that you get irritated skin, this will make a much smoother shave. You will see the hairs really thick and clean, so that way it’s going to be really easy to see which areas the hairs are growing making it so easy to use”

Introducing Reuzel Shave Cream

A highly concentrated, rich and super-slick formula helps give you a nick-free, smooth-skin shave. Containing a blend of lubricating and razor gliding molecules that have been combined with a powerful skin conditioner, your blade glides effortlessly over the skin, leaving it soft and super-smooth.

AVAILABLE FORMATS: 95g £8.99, 283g £19.99

Reuzel products are only available through the official website and online store, www.reuzelpomade.com and selected barbershops nationwide. Images courtesy of Reuzel.

Wahl puts the ‘edge in education’ with a brand new college training programme. We will provide barbers, men’s hairdressers and educators with the fundamental support and skills required to succeed in the industry, thus ensuring the standard of British barbering and men’s hairdressing is second to none.

https://youtu.be/cRSZs6U0InQ

Launching on June 18th, Men’s Method is a unique college training programme that combines the rich history of men’s hairdressing with contemporary salon techniques. This is a chance to raise the profile and success of your centre, receiving official Wahl recognition for your high-quality standards in training and education.

Only a limited number of Wahl Men’s Method UK Training Academies will be approved each year, meeting a set of criteria to prove their cutting credentials. Once approved, Academies will be able to offer the education programme, making a statement to learners, peers and the industry.

Simon Shaw, Global Artistic Director of Wahl UK, said ‘This is the most elite training academy programme for barbers and men’s hairdressers in the UK, and we will only be accepting the very, very best. The Wahl name is prestigious, so we are careful about who we let use the name. But, if you think you’ve got what it takes to join this exclusive programme, get in touch so we can put you through your paces and see if you are Wahl Men’s Method UK Training Academy material.’ 

Think your college, FE or HE has what it takes to become a Wahl Men’s Method UK Training Academy? Do you have ‘the edge’ to deliver a forward thinking course? Head to: http://www.mensmethod.co.uk for more.

Contact details for Wahl Men’s Method: Call 01227 740066 or email mensmethod@wahl.co.uk

Fudge Professional hair trend report from Friday’s TOPMAN show at London Fashion Week Men’s.

NEW ROMANTIC CLUB KID

Session stylist: Matt Mulhall for Fudge Professional.

Hair inspiration: 80s boys that have been in the club for 4-5 hours. Hair is left with that post night energy.

Step by step:

1. On wet hair, apply Fudge Professional Hair Gum liberally from root to ends.
2. Blow dry through whilst brushing product into the hair to create volume and wet-look texture.
3. To mould the shape, apply Hair Gum to the temples and finish with lashings of Fudge Professional Skyscraper Extra to hold the style in place.
4. To replicate the era of the new romantic, apply glitter all over the head and secure in place with Skyscraper Extra.

Products used:

Hair Gum RRP £11.95

Skyscraper Extra RRP £9.95

Please visit Fudgeprofessional.com for your nearest distributor.

The BarberEvo Magazine team will be at Barber Connect 2017 in Telford. Come visit our stand (L7) where you can pick up a copy of our latest magazine, the brand new and exclusive Evo t-shirt and much more.

Check out the cutting schedule for our stand for the two days… we’ve got some amazing barbers lined up to cut on the Evo chair…

SUNDAY

10.30
David Tucker, Hard Grind – @david_hardgrind / @hardgrind_

Spoil Him This Father’s Day A photo speaks a thousand words, so say #LoveYouDad with a picture of you and your Dad for the chance to win a luxury getaway for two.

Enter the competition here

Good luck!

Fudge Professional Education Specialist, Sue Lever on Colour Services in Barbershops

“Adding colour services to existing barbershop menus creates a full, one-stop service destination for customers, resulting in a possible increased spend per client. It also provides more scope to build client loyalty, resulting in the ultimate in added value: returning customers.

Of course an initial investment will be needed to train and qualify staff members in colour techniques, although training can be found to suit different timescales and budgets. For example, part-time courses can be taken with training providers such as colleges or at private facilities like the London School of Barbering, whilst companies such as Alan Howard and Salon Concepts offer day courses and even half-day product training to support understanding of how to use colours.

Fudge options for barbershop colour services include the dual-system Headpaint range, which enables colourists to create both permanent and demi-permanent results – great for a subtle colour introduction, or total coverage of grey hair.

Ultimately adding colour services can be a great way to stimulate your staff and it really helps to motivate barbers when they’re required to create a full complimentary colour to a cut. Add in the possibility of offering a full range of bespoke colour services and fashion-focused trends, from lighteners and toners, freehand techniques and blending, and your team’s creative juices will be flowing.

Tracy Hayes, Fudge Professional Global Head of Fudge Professional Technical Training continues:

“When introducing colour to barber shop customers for the first time, I would suggest to keep it simple, and a technique that requires low maintenance upkeep. For more fashion placement, add for example colour through the parting or through heavier layers or front hairlines, not an all over colour change that would result in a re-growth.  For the more mature client, suggest subtle combing through of the natural colour to minimise the white hair.

When selling in colour to your clients, think about the language you’re using. Generally, the older male client will be having colour to tone down the white hair, so terms to use would be colour to ‘blend’, to finely comb through natural colour tones. Whereas, the younger client, you can be more radical with the terminology as they are probably going for a stronger change, pre-lightener is well understood, and comes across more premium than bleaching. Make the colour bespoke to each client and individual look, avoid the traditional techniques such as highlights/ balayage that are more associated to the girls. Talk about depth and tone, without been complicated. The simpler the description the more attractive it will sound.

Ultimately, with colour just keep it simple and don’t get too descriptive in the shades and techniques. It’ll sound too complicated and put customers off, be subtle and avoid strong colours.

Pall Mall Barbers were featured in the London Evening Standard, urging other hairdressers across London to follow suit and join a nationwide brotherhood of barber shops aiming to combat the devastatingly-high rates of male suicide.

Headlining the movement, which Pall Mall Barbers joined one year ago, are the Lions Barber Collective, a group of barbers that utilise their one-on-one time with customers to offer a listening ear to men who may be suffering from depression or other mental health problems.

Speaking to the London Evening Standard, Daniel Davies, General Manager of Pall Mall Barbers comments: “Barbers see so many different people. I don’t think there’s another trade in the world where you interact with so many different people. Once you get to know your clients, you can tell if some things are not quite right. Through that you can make a bit of an effort. Just by simply asking how they are, or going a bit beyond and asking if they want to grab a coffee. Actually having a conversation with people, it can make a big difference. I’d urge barbers across the world to get involved. When you consider the biggest killer of men under 45 is suicide, that’s not right.’’

Pall Mall Barbers shops are located in Trafalgar Square, Fitzrovia, Westminster, Bishopsgate
www.pallmallbarbers.com. For wholesale enquiries, please call 020 7387 8887