BarberEVO Magazine

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WIN SIMON SHAW FOR A DAY

Here is your chance to win Simon Shaw for a day to do whatever you want him to do…but not in a weird way!  

The Wahl supremo is offering up his decades of experience and knowledge to the winner of this exclusive competition from Wahl UK and BarberEVO. 

Simon is offering a full day of his time to the winner… and it’s up to you what you do with it. You could have… 

  • A day’s staff training at your barbershop/salon. 
  • Take your staff for a day’s training at the Wahl Academy in Ramsgate. 
  • Have Simon work alongside your stylists. 
  • Do some media/press training. 
  • One-to-one training.  

It’s a day for you to get the best out of Simon and tapping into his years of experience. 

Simon said: “I don’t want to put people off by making it a difficult process to enter, so I would like to see a short paragraph (60 words max) telling me what they would love to get from this day. I want to see honesty about how I can help. It would be nice to give someone the mentoring they need to engage their motivation and boost their career aims.” 

How to enter:

Send BarberEVO a short paragraph via Instagram DMs explaining what you would gain from winning Simon for a day. Please keep it brief, (60 words max) and tell us how you would put what you learn to good use in your career. You must tag @barberevo and use the hashtag #shawtimes in your submission.

Out Now: BarberEVO North America Issue 24 – April 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Headline

Check out ‘The King of the Ring’ Jay Majors on our front cover as we focus in on the barber’s Super Bowl, the CT Barber Expo, which is getting everything a little too excited. There are some huge names on the bill and this year’s event is set to knock it out the park. Read all about who is there, what to look forward to and what you can get involved in… are you up for a barber battle? There’s some amazing prizes to be won.

RETAIL

Talk of selling home care products either has barbers raving about the advantages or set them off on a rant about being pushy. That’s why we have focused on the advice from experts like Ivan Zoot who has a bunch of tips and tricks to make adding $$s to your bottom line as easy as snipping off a bad ‘tache.

BARBERCHAIRS

The throne of the barbershop, the barber chair is a place of safety and relaxation for your client, as well as being a big expenditure. We take a deep dive into what should be on your checklist when you go shopping for chairs, talking to those that have learned a few lessons… particularly the old one of you get what you pay for. We do some research on your behalf so that you buy once and buy well.

HAIR ART

Straight from the minds of the industry’s creative geniuses, the patterns, the intricate lines, the combination of hair and art that produces envious patterns, that’s what we are celebrating in this issue. Those barbers that treat the head like a canvas and produce the wildest of creations. We talk techniques, tools and products to take designs to a whole new level.

We hope you enjoy this issue! You can order your print copy here. 

Out Now: BarberEVO North America Issue 23 – February 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO North America is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current. In the barbering industry.

Gracing the coveted front cover is an epic talent in the form of Kenny Duncan, Andis NA Artistic Lead and Global ambassador for Luster SCurl, he is talking to BarberEVO about how reading has allowed him to continue his learning journey and the importance of always striving to be better.

Also, in this issue we are hugely excited to introduce new columnists Corey Gray and Tony Stuart, better known as the guys behind the Hairdustry podcast, that invites everyone along on their journey to fall in love with the hair industry. This issue they are talking about the shows they attended last year and the brilliant names they spoke to along the way.

Events

Events are back on! Pack your bags and sign up for everything this year! We feature an update from the organizers of Barbercon and the CT Barber Expo about what we can expect this year, and you won’t be disappointed. They are going to be epic, but a word of advice, book your tickets now. They sell out quickly.

What’s new? The turn of year always brings new trends, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s a consensus that longer hair is back, and the mullet is top of the crops, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also we have a quick word with four names that are smashing social media – TaylorCutz1, RichietheBarber, AlanBeak and Rum Barber – and how they use their chosen platform to market their brand.

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but everyone has their favorites and the choice is vast. We take a deep dive with industry pros asking what clippers and trimmers are their go-tos and why, and we have the expert view of tool reviewers Rum Barber to help make your mind up about what would work for you.

We hope you enjoy this issue! You can order your print copy here

Out Now: BarberEVO UK & Ireland Issue 30 – January 2022

The latest issue of BarberEVO UK and Ireland is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO UK and Ireland is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current.  

Gracing the coveted front cover is a talent in the ascension, Dean Gleeson, who has recently been named Professional Barber World Series Barber of the Year, and brand ambassador for Dapper Dan. Dean has some great advice on how to elevate your career. First thing to do is enter competitions.  He is proof that his advice works as he finds himself on stage and being featured in the barbering press.

Also, in this issue we are hugely excited to introduce Simon Shaw as our new columnist. Simon is known for his expertise, knowledge and incredible stage presence. As Wahl’s Global Artistic Director and now the team leader of the Fellowship of British Hairdressing Project:Men, Simon has plenty to report in his column ‘Shaw Times’.

Also joining the BarberEVO columnists are Rum Barber’s Paul Montgomery and Joseph Goss. Known as the go-to duo for impartial reviews on any new tools and tech that hits the market, they are perfectly placed to offer advice and direction to BarberEVO readers on what’s living up to the hype.

Events

They are back! We feature an update from the organiser of Barber Connect, Europe’s biggest barbering show that is scheduled for June 2022 in Telford. He tells us what to expect after two years of absence, and how now is the time to book FREE tickets for the event.

New year trends

A new year brings new looks, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s an overall consensus that longer hair is back, and the mullet is making a comeback, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also, we talk to Where’s It App, a specialist app company that can help nail down your brand with a bespoke app that makes customers lives easier by integrating your own brand into your booking app. 

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but what works for you? Everyone has their favourites, and the choice is vast. We speak to industry pros about what clippers and trimmers are their go-to’s and we have the expert view of tool reviewers Rum Barber to help make your mind up.

Get your hands on the latest edition here.

NHBF Poll Shows Devastating Impact of Plan B

The National Hair & Beauty Federation (NHBF) is calling for government support as the results of its latest poll show that salons and barbershops are experiencing unprecedented levels of cancellations during their busiest month of the year due to clients having to self-isolate or changing their mind as a result of Plan B and the emergence of the Omicron variant.

In a month which usually sees salon columns fully booked and waiting lists in place, 73% of respondents had experienced cancellations, with 56% reporting a reduction in advance bookings following the recent changes to government guidance. More than half the respondents said that the cancellations had already caused a lot of disruption to their businesses.  December is the busiest month of the year for the hair and beauty industry, setting salons and barbershops up financially for the quieter months of the new year. Now many in the industry are under extreme pressure to stay afloat.

28% of businesses also reported disruption in the salon due to staff shortages and staff having to self-isolate.

NHBF chief executive Richard Lambert commented: “This situation is evolving rapidly, but it’s already clear that the government needs to act before it becomes a crisis.

“The industry had shown its resilience and was on the path to recovery, but early indications show that that the combination of Omicron and Plan B are having a drastic effect on bookings and footfall in salons during a time in which the sector relies heavily on cash generated in December to get them through the quieter months in January and February. Many of our members tell us their finances are still finely balanced, and this sudden fall-away could be devastating.

“The government needs to provide targeted financial support to help the industry quickly, whether by reallocating existing resources or making new support available. We are also calling for an increase in the 50% discount on business rates for next year and flexibility on repayments of CBILS (Coronavirus Business Interruption Loan Scheme) and bounce back loans to offer much needed support to those suffering financial hardship.”

Out Now: BarberEVO North America Issue 22 – December 2021

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.

Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.

We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.

ALSO IN THIS ISSUE:

Trends

New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.

Color

Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.

Haircare / Aftercare

It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.

Advice

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.

We hope you enjoy this issue! You can order your print copy here

Leaf Scissors add to their sustainable product line up

Leaf Scissors have added to their sustainable line-up with four combs made from eco-friendly wheat straw, offering the market a more planet-friendly alternative to plastic. 

Combs and scissors go hand-in-hand for stylists, and as the industry’s most forward-thinking scissor brand, Leaf are proud to now be complementing their tools with a collection of sustainable combs for salon professionals.

Like traditional plastics, wheat straw is extremely lightweight and durable. However, unlike traditional plastics, wheat straw doesn’t require the use of damaging fossil fuels for production and instead puts to use a by-product which would otherwise go to waste. 

Straw is the by-product which is left over after a wheat harvest. It was traditionally burnt but is now being used to create a flexible new material. Raw wheat straw contains cellulose, which can be broken down to produce polymers. Plastic is made from artificial polymers, but polymers created from wheat straw are completely natural – and boast the same benefits. The production of wheat straw provides farmers with an additional source of income while reducing their carbon emissions, and wheat straw products are naturally anti-bacterial, anti-odour and 100% biodegradable – win, win!

Brand Ambassador Ky Wilson says, “Making more conscious and sustainable choices is so important to me and is exactly what drew me to working with Leaf Scissors, therefore I couldn’t be more excited for this new launch. Finding a durable but sustainable alternative to plastic combs is a dream come true, plus the general aesthetic and the packaging are beautiful to. I cannot wait to see these in the hands of hairdressers everywhere!” 

Leaf’s new collection includes a colour comb, detangling comb, tail comb and cutting comb. Plus, for every Complete Comb Set sold, Leaf will plant 20 trees, helping ensure that your purchase makes a positive difference to the planet. 

Brand Founder, Steve McManus, says “Leaf combs are the next step in our mission to make our company and industry more sustainable. The innovative use of a bi-product is key in the comb creation. We must continue to explore different ways of creating products and solutions for our customers that not only provide great products but have as little impact on the planet as possible. At last, a real alternative to the plastic combs we all use each and every day.” 

Complete Combs Set RRP £30.00 or individually for £10 each.

To explore the full range, product information and more insight into the brand, head to www.leafscissors.com. For more information on Leaf Education, visit www.leaf-academy.com.

To keep up with the latest news follow @leafscissors on Instagram or check out the #leafscissors hashtag.

Hair & Beauty Charity Launches Fundraising Raffle

Over the past 18 months, the charity has helped more beneficiaries at any one time than ever before in the charity’s history – and yet this was during a period where traditional fundraising events were all postponed due to the pandemic.

Hair & Beauty Charity is excited to launch its annual raffle, which will be one of its most significant fundraising events this year. The money raised will help make a big difference to support industry colleagues struggling financially, and support industry professionals in crisis.

All raffle prizes have been generously donated by our wonderful industry.  Prizes include: £1000 cash, £500 vouchers for Liberty, Selfridge’s and Tiffany, and a treasure trove of goody bags and gift sets from our wonderful industry… the prizes in this year’s charity raffle are bigger and better than ever. But you must be in it to win it!  For a full list of the prizes visit the charity website.

Tickets cost just £1 each and can be bought online or paper booklets.  The Raffle draw will take place on 7th January 2022 with celebrity hairdresser Michael Douglas hosting the draw at the Electric Studio in London.

To buy a ticket visit: https://www.hairandbeautycharity.org/raffle

For more information on how to donate, fundraise or support the Hair and Beauty Charity, please visit www.hairandbeautycharity.org  or call 01234 831888 or email info@hairandbeautycharity.org

For press information, please contact essence@essencepr.com

iSalon Wave Goodbye To Contracts And Introduce Affordable Subscriptions

iSalon have introduced a whole new way of working, getting rid of contracts, and bringing in a more salon friendly way of working with subscriptions. The last eighteen months have taught us as an industry that we need to be adaptable and flexible, iSalon understand this and have introduced affordable subscription software for salons. This new business model gives salons the freedom to work in a way that works for them.

This brand-new subscription plan from iSalon allows salons to pay for their software on a weekly, monthly, or yearly basis. Existing customers have the option to transfer to this new payment plan to save money or maintain their contract with full support. New customers will have access to iSalon software at an affordable cost. From just £19 a week, this software is available for less than the price of a haircut, virtually paying for itself.

As part of their mission to become more sustainable, iSalon have linked this business update with their mission to be more sustainable with the software company pledging to planta tree for every new subscription. By signing up to iSalon’s subscription plan, not only will salons gain flexibility and incredible value for money, they will be helping the environment too.

iSalon Software, Head of Sales Mike Waldon commented;

“It was important to us to introduce this new business model to cater to the needs of all salon owners. We felt it was important to ensure our software is accessible for those on different budgets that want a reliable system that will enable them to work more efficiently in the salon. Being able to link this with our sustainability mission is an excellent addition.”

For further information on iSalon Software, please contact Rebekah@ajc93.com.

Why It Can Be Lonely At The Top

Business consultant Phil Jackson from Build Your Salon believes it doesn’t have to be lonely as a salon owner!

With 20 years in the salon industry and a passion for innovation, Phil Jackson is an international business coach offering a unique perspective on the challenges of salon ownership. Phil works with many salons, barbershops, and spas around the world to build a business they can feel proud of, making sure they look outside the box and consider all aspects of the business.

Why is it our experience of running a business seems to be defined by feeling let down? Why IS it that you can’t seem to talk to your partner, other local business owners, or even your best friend about what’s going on in your business?

SO many salon owners turn to team members because they want to connect with someone who is in the business with them-someone that understands the day-to-day pressures we’re facing.

I’ve done it myself. Selected the Chosen One in my own team. The one who seemed to ‘get it’. That odd individual who stood apart from the rest of the crowd and I felt could be inducted into some kind of circle of trust. And they let me down.

Either left (how dare they?!) or failed to back me up (rude!) or committed some other flavour of salon treason.

But ultimately (as with everything) it’s your own fault. You see, they’ve built different muscles to you. Let me explain.

Physical muscle isn’t built through just ‘toning up’. To build a bigger muscle the fibres of the muscle need to be damaged or injured. Then your clever body builds a stronger, denser bit of muscle. So, what does that have to do with you as a salon business owner?

Well, every time someone quits, every time you deal with being let down by a supplier, every time you cope with a day from hell, you’re building entrepreneurial muscle.

Take complaints, for example; I remember vividly the first customer complaint I got. I recall sitting on the stairs at the salon and crying for pretty much a whole day. To be fair, I had given a customer a lousy haircut, but I’d done my best and I was devastated. I was in that horrible bit of our career where you’re newly qualified and building experience.

Then I got another complaint.

I was upset, but maybe not quite so much. And though I never wanted to get to the ‘water off a duck’s back’ stage, with each complaint the pain gets a little less. Why is that?

It’s because you’ve built a complaint-handling muscle. You’ve been damaged and repaired in a more resilient way.

So, all those things you deal with as a salon business owner are building your entrepreneurial muscles. Which is why nobody else gets you and your team can’t relate. Even if they see what you see, they have a different journey of growth. They’re not getting damaged and rebuilding like you are.

Lonely, isn’t it? But it doesn’t have to be. Lean into the industry. We’ve been through so much together that we can put the days of waspish competition behind us now. It’s time to build genuine industry connections. Join trade associations, attend events, hang out in industry networking groups online and build your new tribe.