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Industry News

Captain Fawcett wins global recognition in Cosmoprof and Cosmopack Awards

Norfolk-based gentleman’s grooming Captain Fawcett has announced that their new product has been awarded as a ‘Men’s Grooming Products & Accessories’ Finalist at Cosmoprof Bologna.

The global lifestyle brand has been acclaimed for its  ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder. The Cosmoprof & Cosmopack Awards in partnership with BEAUTYSTREAMS celebrate excellence in the global cosmetics industry and with over 700 entries, from across the globe, the contest is extremely competitive, with just 3 finalists per category. 

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s new ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is the latest addition to the highly acclaimed ‘Hair Couture’ collection, created for both professional barbershops, salons, and luxury styling at home.

Captain Fawcett founder Richie Finney was delighted to join fellow global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 22 March. 

He attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba Srl

Richie said: “It is a huge honour for Captain Fawcett to be recognised as being amongst world leaders in the beauty and grooming industry. Being named as a Finalist amid such impressive competition from all across the world is testament to the ambition and hard work of the whole team, not least our simply magnificent distributors who do so much to support the Captain Fawcett brand in their home territories. 

“Captain Fawcett thanks all colleagues and friends for each playing their hugely appreciated parts as we continue to forge ahead in 2024!”

OUT NOW: BarberEVO North America Issue 36 April/May 2024

The latest issue of BarberEVO North America is OUT NOW.     

Get your copy here!     

Making a Statement 

The latest issue of BarberEVO North America is OUT NOW! We speak to industry experts about the ways to boost creativity within your barbershop, while showcasing a range of important topics in the industry from our columnists. In this issue, we showcase the very best mobile barbershops across North America whilst highlighting the technology systems you need to streamline your business: all this and more inside.  

Barbers of the Edition: Sofie Pok x Julius Caesar 

Barbershop of the Edition: Zephyr, Alabama

Behind The Brand: Josh O.P 

Diary of a CEO: Supreme Clippers, Eldad 

ALSO IN THIS ISSUE:     

Sofie Pok x Julius Caesar 

We were very excited to catch up with STMNT co-founders Sofie Pok and Julius Caesar off the back of the STMNT WRKSHP. Sofie gives us behind-the-scenes insight into the shoot where she focused on capturing the day on film, while Julius worked as creative director throughout. The pair worked cohesively to showcase the talent and individuality of the new STMNT ambassador and education team, pairing each barber with the right theme to allow their talents and innovation to shine through.  

CREATIVE  

In this feature, we highlight barbers who are pushing the boundaries of what a haircut is, proving that hair can be art. We speak to Lord Blendz, who uses his client’s hair as a blank canvas to enhance creativity through color, and Queen of the South who pushes the limit of braids, with her intricate and artistic designs. Columnist Phoenix Thomson showcases the best of barbering in Australia with American Crew All Star, Mark Rabone at Esquire Male Grooming.  

INTERIORS 

Does your barbershop need a freshen up? Are you in need of some inspiration? Then look no further. Here, we highlight California style barbershop Zephyr and their stunning, serene interiors that are making a mark stateside. Columnist Barberville showcased barbershops with a slight difference in this issue, they’re on wheels. Highlighting the best mobile barbershops in North America and how they make the most of their limited space while The Barber Studio in New York shares why Collins was the only choice for their furniture.  

BUSINESS

Here, we are celebrating the best in the barbering business. We speak to Josh O.P, starting from the moment he wanted to be a barber, to launching his own education line and slowly taking the business focus off himself. Supreme Trimmer CEO Eldad Tehrani talked us through his entrepreneurial journey, while Beards & Riffs co-founders Nathan and Wayne discuss their personal approach to business, prioritising genuine relationships and how that’s shaped their success.  

TECHNOLOGY 

Technology is an important part of any business, but especially in a barbershop. Having the right tech within your business can elevate your client experience and make your life a lot easier. We highlight the best online systems to streamline the everyday in your business like Get Lovage, Squire and The Cut; while we catch up with Fresha’s brand new ambassador Sam Bentham as he tells BarberEVO all about why he is their biggest fan.   

PRODUCT FOCUS: AFTERCARE ESSENTIALS

Aftercare in the barbering industry can sometimes feel like an afterthought, but we want to showcase that isn’t the case. Paul Mitchell education Larry Legend tells us that educator is paramount to ensuring clients keep up with good aftercare products, recommending MVRCK and Tea Tree products. Elsewhere, we focus on Imperial Barber Products and Johnny B for barbers looking to expand their product range. 

We hope you enjoy this issue! You can order your print copy here.  

Eric Way Lovemore announced as new Artero Brand Manager

In this industry, Eric Way Lovemore needs no introduction following his stellar career in the hair world. Now, the world-class barber has added another accolade to his belt: Artero’s UK and Northern Ireland Brand Manager.

On top of this new role, he will continue his work as the UK ambassador and global educator role for Artero. Telling us about his new venture, Eric said: “As the Brand Manager, I will grow the brand within my countries, introducing Artero to distributors, academies, barbershop, hairdressing salons, and end users. Artero has laid its foundations securely in the marketplace but now it’s time for the brand to start resonating with everyone and experience this well priced, high quality diverse product range that Artero has to offer.

“Now it will be easier for the brand to have a face in the country for buyers to easily communicate with and for me to bring more opportunities to the brand which is far easier than Artero in Spain trying to do it.”

He added: “When I was introduced to Artero three years ago, I immediately fell in love with the ethos of the brand and the quality of all the products. I realised that the brand was at its infant stages in the UK and Northern Ireland but was a brand that had been established for more than a hundred years and is still run by the same family from the very beginning.

“I wanted to be part of the brands journey and felt that with my passion for the industry I could grow with the brand and help being part of its unprecedented success globally.”

Murdock Barbers of London

Murdock Barbers of London Share their Top Tips for Retail

Retail is a major part of the salon and barber universe. Even though, the focus can tend to be on the result, rather than the products when you’re in the barbershop. Iconic barbershop Murdock Barbers of London place huge importance on their retail sales, and it has paid off. With their own product line that retails both in prestigious stores and online, they are the experts in maximising retailing opportunities. Murdock London CEO Graham Clark, gave us his top tips for increasing your retail sales. 

1. Make Shopping Easy.

“Being that our bricks and mortar stores are barbershops we find ourselves in a fortunate position where customers get to see our products in action every day by the very hands who designed them. When a customer picks up a product in our stores it can be done with a unique level of assurance. Everyone in our store is a master of their craft and a master of the products we use.” 

2. What’s your Secret Sauce? 

“Barber approved, British Made. Who better to take care of your grooming needs than those who do it every day. This is what sets us apart from our competitors and we’re extremely proud of it. Knowing what makes you unique is essential to success in a retail environment, it’s the first step in welcoming new customers into your brands world.”  

3. Believe in the product you are using!

“Whether you develop your own retail range or stock an existing brand, you need to have a thorough understanding of the products and how they work and genuinely believe in their worth. No-one can recommend products with conviction if they wouldn’t use them themselves. Ensure you and the team try products from the ranges you offer on your own hair, so you can legitimately rave about them to the person in the styling chair.”

4. Train to Build Confidence.  

“Both you and your team need to know as much as possible about the products you are using so that you can convey this information to clients with confidence. Confidence in what you’re selling directly translates to confidence in your customer and what they’re buying. This navigates your team away from selling and towards educating, your customers require answers and with suitable training your team will be able to provide them.” 

5. It’s not selling, it’s educating.

“Don’t think of encouraging clients to buy take-home products as selling, it’s part of the service. As experts, it’s our job to advise clients on how to look after their hair once they leave the barbershop. Being that we’re literally using the products on the customers you couldn’t have a more practical opportunity to explain to your clients why you’re using what products you are, the proof is right there in the mirror!” 

6. Use your website! 

“Our website is a major platform for selling out products, with the entire range displayed in an easy to access way with high-quality imagery and enticing descriptions. We also feature regular blogs that inform clients of ways they can use our products to create the latest trends or help with specific hair, scalp or beard needs. Your website should also promote the retail products you offer and, ideally, enable clients to buy directly from you. Our website is another tool in which we aim to educate, and nurture customers in the hope they’ll become part of our community.” 

For more information head to @murdocklondon on socials – or visit their website at www.murdocklondon.com

Bedfordshire barber on a mission to support men’s mental health

A study undertaken by RICS last year showed that 4 in 10 men in the UK won’t speak to their families, friends or health professionals if they are struggling with mental health, and shockingly, 75% of suicides in the UK are male.

Local business owner Christie Turner, owner of CT Barbering, has firsthand experience of the impact of untreated men’s mental health issues, having witnessed several male friends and family members’ struggle. Through the therapeutic nature of her conversations with clients, that can range from humorous and uplifting to deep and meaningful, she’s been able to help them through some difficult and challenging times and this motivated her to go further in addressing the stigma surrounding men’s mental wellbeing.

Drawing from her diverse experience in various barber shops, Christie recognises how the traditional barber environment can affect men’s mental health due to the societal attitudes towards male self-care and masculinity. She believes that nurturing the link between looking good and feeling good can make a positive difference.

With over a decade of experience, the business owner appreciates the significant role barbers play as regular touch points in men’s lives, offering a support system outside of family, friends and healthcare providers. Due to the close contact service and regularity of appointments (males in the UK visit a barber every 2.5 weeks on averageiv) she believes this is what helps to build that unique connection.

Utilising mental health mirror decals that encourage men to open up, a friendly and welcoming atmosphere and a range of wellness services including stress-relieving facials tailored to male skin types, the barber and qualified facialist hopes to identify early signs of struggle among her clients, offering them crucial support within the community.

Christie said: ‘The statistics around men’s mental health are devastating and highlight the urgent need for support. As a barber, I’m uniquely positioned in the community and have an opportunity to support them. I aspire to create an environment where men feel safe to express their feelings and share what’s going on in their lives, while promoting the importance of self-care through a range of accessible grooming and wellness services. The mental health support available through the NHS isn’t enough to tackle the epidemic of male suicide rates so I’m taking action to support as many men in my community as I can. Hopefully I can inspire others to do the same.’

You can find Christie at My T Sharp on Newnham Avenue or via her Instagram.

Care. Climb. Kilimanjaro.

Andis supports barber Daniel Rymer as he reaches Kilimanjaro summit to raise £100k for homeless charity, Caring For Bristol.

The effects of Covid-19 and its impact on the mental and business health of barbers all over the UK, and indeed beyond, cannot be understated or overestimated. And, like many barbers, Andis ambassador Daniel Rymer struggled to adapt as the doors to his barbershop closed, and he found himself at home contemplating what the future would hold for his career, his team and himself on a personal level. 

An inner strength to bring about positive change

That said, adversity can often reveal an inner strength and self-determination that drives people to achieve extraordinary things and, as Daniel says, this is what motivated him to accomplish such an amazing feat, with the help and support of Andis. “I found it hard to deal with lockdown and, despite what people say in public, many barbers and local businesses I spoke to were all feeling the same. When you’re not in the shop you become disconnected from the thing you’re most passionate about, and the people who share that passion; you lose your sense of purpose. The financial impacts compounded matters with the loss of income and trying to keep the business going with loans and costs. It was a worrying time and I felt I needed to do something positive for me, but also for other people.”

To overcome his predicament and fulfil his need to get away from his situation, Daniel hit upon the idea of scaling Mt. Kilimanjaro to not only address his own mental health challenges brought on by the Covid-19 pandemic, but also to help others in the process. “I wanted to achieve something positive, challenge myself to do something I’d never done before, and raise money for people dealing with homelessness and hopelessness. I decided to raise money for Caring in Bristol – a local charity whose vision is to create a city that’s empowered to solve homelessness as, despite everything, I felt I could do more for disadvantaged people. This is when Andis stepped in to offer their support.”

A passion for barbering meets ambition

Combining this personal feat with his passion for barbering, Daniel set about assembling a team to reach Mt. Kilimanjaro’s summit and undertake the highest haircut on record. With a collective of likeminded business owners from his area, and expert porters, Daniel embarked on a gruelling ten-day ascent to the 5,895m summit, which saw him coping with altitude sickness, blisters and acute tiredness. 

“It was very challenging with six days on the mountain. It took three days to get to base camp and we reached the summit on day four. The views were spectacular and it was a massive achievement for me and the whole team. Equipped with my Andis tools, cape and branded clothing, I performed haircuts on the mountain, which was an unbelievable experience and great for bonding everyone together on our shared mission.”

Care. Climb. Kilimanjaro. 

£100,000 raised, and time to reinvent his brand

Initially intending to raise £6,000 individually, a target which he has exceeded, the team’s efforts have now surpassed £100,000, and this achievement motivated Daniel to emerge even stronger. Giving him the time and space away from his business, he returned to the UK refreshed and reenergised with a new model in mind. “I’ve now rebranded my business to ‘Rythm Barbering’. Unlike before, this is a community hub that offers a safe, cool and creative space for independent barbers, as well as empowering self-employed beauty professionals, nail technicians and other creatives to thrive.”

Thanking Andis for their support, Daniel points to the range of tools, accessories and encouragement offered by the brand. “Andis has been amazing. They provided warm weather gear and a wide range of tools that enabled me to work throughout the trip, and on the mountain. Two of the tools I took on my trip were the Andis Galaxy Clipper and Trimmer. They are powerful and precise but also extremely lightweight – and that matters when you have heavy gear strapped to your back! I even gifted some tools to one of the porters, who happened to be a barber, so he can better support his family, so it’s been an enriching experience in so many ways.”

Named ‘Care. Climb. Kilimanjaro.’ Daniel has documented his trip and, as he concludes, this is both the “best and worst thing” he’s ever done. “It was an incredible journey, but it was gruelling, and it tested my resolve to the limit. But I’m so proud of what we achieved, and I look forward to continuing to receive donations in support of this worthy cause.” 

Donate to Daniel at: https://www.justgiving.com/fundraising/danielrymerhair

For information on Caring in Bristol, visit https://caringinbristol.co.uk/

Visit Rythm here: https://rythmhair.com/

For information on Andis visit https://andis.com/

OUT NOW: BarberEVO UK & Ireland Issue 43 March/April 2024

The latest issue of BarberEVO UK & Ireland is OUT NOW.    Get your copy here! 

Step into Spring

The latest issue of BarberEVO UK & Ireland is OUT NOW! Our second issue of 2024 is one you won’t want to miss. Inside, you’ll find exclusive interviews and features focusing on creativity, sustainability, business and retail tips as well as our brand-new column with Hairgound’s Live podcaster Simon Butcher. We showcase the best up-and-coming barbershops in London, as well as a stunning EVO abroad location in Tennessee; and much more inside.  

Cover Star: Charles Gray 

Founder of Hair in Motion and barbering legend Charles Gray needs no introduction, but in this issue, we highlight his career from young apprentice to heavyweight educator and entrepreneur. Charles reflects on starting his apprenticeship aged 18, to now being expert educator with Hair in Motion, co-founder of Leaf Signature Styling, and creative director at Leaf Scissors. We discuss all this and more with Charles in the latest unmissable issue.

Staying Creative      

In this issue, we are focusing on the best ways to stay creative as a barber, speaking to experts in the industry and highlighting the tools and skills necessary. We speak to creative expert and educator Alessandro Barca about his best tips, and tools he recommends for barbers to stay on the pulse of trends. While highlighting collections and advice on embracing individual techniques and finding a creative niche from Hayden Cassidy, Fede Damiani, Darren Heywood Kenny, Ex The Barber and Charlie Cullen. 

Sustainability   

With Earth Day 2024 approaching, we want to shine a light on the barbers, businesses and brands doing their bit to protect the environment. We speak to Brighton-based duo Ally Papworth and Dan Hall at The Tin Can Barbershop on their sustainable shop built in a shipping container, as well as columnist Carlie Cardle sharing sustainable insight to fellow business owners.  

Product Focus: Aftercare 

In this industry, barbers are spoiled for choice with the best and most exciting aftercare products for clients. We showcase speak to Matakki director Emma Curd about how their scissor brand has a unique function helping barbers avoid repetitive straining, as well as focusing on new releases like; Artero’s latest clipper, The Brooklyn; Wahl Professional’s Hi-Viz Trimmer, 5 Star Cordless Detailer Li, and the latest A-Lign Trimmer.  

Business   

Looking for the next way to expand your business? Focus on retail. Teaming up with Morgan’s Pomade, Kevin Vorley tells us about his tour to improve retail offerings in barbershops. While columnist Mark Maciver from SliderCuts Studio shares his advice to business owners and self-employed barbers about all thing’s insurance, with helpful tips about everything you need to know.  

We hope you enjoy this issue! You can order your print copy here. 

 

BARBEREVO and BARBER STRONG Discuss Professionalism, Functionality and Comfort In The Shop

As we know, Barbers find great pleasure in using products that help create a memorable experience for their customers. The main goals every day are to make money, save time and provide a quality and professional service. That being said, BarberEVO sat down with functional apparel leader Barber Strong to discuss the main pillars of what makes an ideal situation in the shop, for both the barber and the client.

Barbers adhere to high standards, ethics, and conduct while providing barbering services. This encompasses various aspects, including:

1. Skill and Expertise: A barber demonstrates a mastery of haircutting, styling, and grooming techniques. They keep up with the latest trends, tools, and products to provide quality services to their clients.

2. Punctuality: Being punctual and respecting clients’ time is a crucial aspect of professionalism.

3. Hygiene and Cleanliness: Maintaining a clean and hygienic workspace is vital. Barbers follow proper sanitation practices to ensure the safety and well-being of their clients.

4. Communication: Effective communication with clients is essential to understand their preferences and deliver satisfactory results. A barber listens attentively and provides appropriate suggestions when needed.

5. Customer Service: Barbers prioritize customer satisfaction. They are courteous, friendly, and attentive to clients’ needs.

6. Appearance: A professional appearance creates a positive impression. Barbers should dress neatly and present themselves in a manner that reflects their commitment to their craft.

7. Ethics and Integrity: Barbers operate with honesty and integrity.

8. Continuous Learning: Embracing ongoing education and skill development is a sign of professionalism. Barbers should attend workshops, seminars, and industry events to enhance their knowledge and expertise.

Overall, professionalism in barbering fosters trust and loyalty among clients and contributes to the growth and success of the barber’s business.

Barbers should always be effective and efficient with all the tools, equipment, and processes they use in their daily work. It involves ensuring that everything in the shop is well-organized, easy to use, and supports the smooth execution of their services. Here are some aspects of functionality in the shop:

1. Tools and Equipment: Barbers rely on various tools, such as clippers, scissors, razors, and trimmers, just to name a few. Functionality demands that these tools are of high quality, well-maintained, and properly sanitized to deliver precise and consistent results.

2. Workstation Layout: The layout of the shop’s workstations should be designed for efficiency. Stations should be well-equipped with the necessary tools within reach, allowing barbers to perform their services without unnecessary movements.

3. Appointment Management: An effective appointment scheduling system ensures that barbers can manage their time efficiently and minimize wait times for clients. This may include using appointment booking software or maintaining a well-organized appointment book.

4. Inventory Management: A functional barbershop keeps track of its inventory of hair products, grooming supplies, and tools. This helps barbers know when to restock and ensures they always have what they need to deliver services promptly.

5. Payment and Point-of-Sale System: A smooth and reliable payment system simplifies the transaction process for both the barbers and their clients. Functionality in this area involves using secure, efficient, and modern point-of-sale systems.

7. Client Records: Maintaining accurate and up-to-date client records helps barbers track client preferences, haircut history, and any specific needs, leading to personalized and attentive services.

8. Workflow and Time Management: A functional shop optimizes workflow and time management to maximize the number of clients served without sacrificing the quality of services.

9. Comfort and Ambiance: Functionality isn’t just about tools and processes but also the overall environment. A shop with a comfortable waiting area, pleasant ambiance, and adequate lighting enhances the overall experience for clients and barbers alike.

By prioritizing functionality, barbers can streamline their daily operations, improve customer satisfaction, and create a more productive and enjoyable workspace.

Barbers should always create a welcoming and relaxing environment for clients during their visit to the shop. It involves taking various measures to ensure that clients feel at ease and have a positive experience throughout their time in the establishment. Here are some aspects of comfort in a barbershop:

1. Waiting Area: Providing a comfortable and well-furnished waiting area with ample seating, magazines, and perhaps refreshments, allows clients to relax before their appointment.

2. Chairs: Investing in ergonomic and comfortable barber chairs ensures that clients can sit comfortably during their haircuts and grooming sessions.

3. Adequate Lighting: Proper lighting in the barbershop helps clients feel more at ease and allows barbers to perform their services with precision.

4. Temperature and Ventilation: Maintaining a comfortable temperature and good ventilation is essential for the comfort of both clients and barbers, especially in warmer or colder months.

5. Background Music: Music adds to the overall ambience of the shop and can create any type of atmosphere a barber is striving for. Kept at an appropriate volume, it can create the perfect experience.

6. Cleanliness: A clean and well-maintained shop instills confidence in clients and contributes to their overall comfort.

7. Communication: Friendly and respectful communication between barbers and clients is crucial in ensuring clients feel comfortable expressing their preferences and concerns.

8. Personalized Service: Taking the time to understand each client’s individual needs and preferences contributes to a more comfortable and satisfactory experience.

9. Privacy: Respecting client privacy during the service and providing options for private grooming areas when needed can enhance comfort, especially for sensitive services.

10. Post-Service Care: Offering aftershave treatments, hot towel services, or other pampering extras can leave clients feeling refreshed and well-cared for.

Overall, creating a comfortable environment in the shop not only makes clients feel valued and cared for but also fosters positive word-of-mouth and repeat business, contributing to the overall success of the barbershop.

Please visit our friends at Barber Strong for all your functional barbering apparel requirements!

Wahl Unveils Icons of Wahl Campaign, Fusing Sound of Iconic Barbering Clippers with Original Music Tracks

The innovator in the barber industry is crossing over into music, integrating the unique sound of their clippers into a summer soundtrack created by legendary professionals.

STERLING, IL (August 1, 2023) – Did the inventors of the electric hair clipper just drop an album? Sounds like it. Wahl Clipper Corporation, a pioneer in the barber tool industry for over 100 years, dropped six new tracks as part of its new Icons of Wahl campaign.

At the heart of every barbershop is a musical backdrop that sets the tone for the space, the experiences, and the clients. The sound of their iconic clippers and trimmers has always been an omnipresent hum in the background of every haircut. In a bold creative move, Wahl blended these familiar sounds with music that resonates with modern professionals, giving birth to six fresh tracks, each seamlessly incorporating the distinctive sounds of a Wahl tool all while celebrating the unique identity and diversity of industry pros.

Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. Factor in the variable speeds, swappable blades, along with a variety of different cutting techniques, and you have a rich sonic palette of sounds that have become the hallmark of Wahl products.
The Icons of Wahl campaign showcases their line-up of headliner tools, Wahl’s most enduring products, each with its own unique legacy. These tools stand the test of time and have become the cornerstone for modern barbers and stylists. With Wahl’s clippers and trimmers in hand, these professionals elevate their artistry, producing exceptional results that leave a lasting impression on their clients.

The Icons of Wahl campaign features legendary professionals, including Rick Morin, Fernando Ibánez, Garland Fox, Kristi Faulkner, Nieves, and Arisa Thomas, each paired with the headlining Wahl tool that has played a pivotal role in shaping their careers. Wahl enlisted producer John Ferreria to craft original songs that merge the rhythms of their favorite tools with the genres that inspire them:

01. Rock the Look – Rick Morin feat. Wahl Senior® (80’s Rock)

02. Abracadabra – Kristi Faulkner feat. Wahl Magic Clip® (Electro Pop)

03. Style Standards – Garland Fox feat. Wahl Legend® (Jazz)

04. El Cabello – Fernando Ibánez feat. Wahl Super Taper® (Latin)

05. Fine Tune – Nieves feat. Detailer® Li (Alt Hip-Hop)

06. Fur Sure – Arisa Thomas feat. KM10® (Easy Pop)

Garrett McGuire, Wahl’s Global Brand Director, explained the thought process behind the inventive blending of tool vibrations with music, stating, “The buzz of Wahl tools has always been music to my ears, and I know barbers and stylists will immediately recognize each tool’s unique rhythm and vibration within these new songs. We are passionate about celebrating the essence of their craft in a way that resonates, with music being such a large part of the barbershop or salon experience, and feel inspired and energized in this industry they cherish.”

The Icons of Wahl campaign is a genre-blurring crossover for barber professionals and music enthusiasts alike, with custom music tracks available for download and sharing on various social media platforms. 
As part of the campaign, the entire Icons of Wahl line, including the Senior, the Legend, the Magic Clip, the Super Taper, the KM10, and the Detailer Li, is now available for purchase at wahlpro.com.

The original Icons of Wahl songs can be enjoyed on YouTube, Facebook, Instagram, TikTok, and can be downloaded from wahlpro.com/icons.

Issue 35 of BarberEVO North America is out now!

The latest issue of BarberEVO North America is OUT NOW.  

Get your copy here!

Barber of the Edition: Jessie Perez Gil
Barbershop of the Edition: Blind Barber Chicago
Newcomer of the Edition: Elliot Thomas, The Spot Academy
EVO in the City Location: San Francisco
EVO Abroad Location: Switzerland
Diary of a CEO: Aston LaFon, 18.21 ManMade
Behind-the-Scenes Photoshoot: Purcy Chair

Welcoming our new and returning columnists: 

Angie Perino
Barberville
Chico Boom
Byrd Mena
Brandi Lashay
Tyler Kelbert

 ALSO IN THIS ISSUE:  

NEW YEAR TRENDS

Everything you need to know about 2024 style is HERE.

Featuring trend predictions from STMNT’s Jōvan Figueroa, American Crew’s Phoenix Thomson, Andis’ Angie Perino, Pamela Reyes, Taylor Leven and Jason Rios, too. Including insight to color, style, cuts, design, texture, and protective styling.

GROOMING

Shaving and skincare make for the perfect relaxation experience in a shop. Learn how to maximize on sales and revenue using grooming services.

Featuring advice from Jay Cruz, J. Harris Barber, Danilo Alfonso, Joseph Macdonald and more. 

EDITORIAL

Expect big names in the editorial world in this feature. Byrd Mena is one of our new columnists and gives you the tools you need to do justice to your creativity and design photoshoots that showcase your skill AND look cool.

Also spotlighted are Carlos A. Trista, who covers freestyling on competition stages; Edwin Cruz Delgado, who speaks about the best products. Angel Marcano also looks at the power of color and pattern to boost your creative streak. And the one and only Byrd Mena tells you what you need to do to get your work notices.

TOOL FOCUS: ELECTRICALS

The biggest names in electricals are here: Cocco Hair Pro, Bevel, Tomb45, Panasonic, BaBylissPRO, Andis, and Wahl share their most exciting releases. This is where you find out what tools are going to up your game this year.

We hope you enjoy this issue! You can order your print copy here.