BarberEVO Magazine

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Industry News

BarberEVO At Connecticut Barber Expo Today

Drop by booth #181 and see some of the industry’s top barbers doing cutting demos throughout the day today, Monday at the world’s largest Barber Expo, the CT Barber Expo which is now in its 11th year.

Cutting today at the BarberEVO booth are:

Alex Rivera, Johnny B educator – 2.30 pm @chinnossalon

Queen of the South, the braiding ninga! – 5pm @queenofthesouth512

Drew Da Barber – 6.15pm  @drewdabarber

Come by and pick up the latest issue of BarberEVO and get the chance to feel like a BarberEVO cover star. Grab your best buddies and get a picture taken in the EXCLUSIVE COVER PHOTO BOOTH. You’re Instagram will thank you!

WIN SIMON SHAW FOR A DAY

Here is your chance to win Simon Shaw for a day to do whatever you want him to do…but not in a weird way!  

The Wahl supremo is offering up his decades of experience and knowledge to the winner of this exclusive competition from Wahl UK and BarberEVO. 

Simon is offering a full day of his time to the winner… and it’s up to you what you do with it. You could have… 

  • A day’s staff training at your barbershop/salon. 
  • Take your staff for a day’s training at the Wahl Academy in Ramsgate. 
  • Have Simon work alongside your stylists. 
  • Do some media/press training. 
  • One-to-one training.  

It’s a day for you to get the best out of Simon and tapping into his years of experience. 

Simon said: “I don’t want to put people off by making it a difficult process to enter, so I would like to see a short paragraph (60 words max) telling me what they would love to get from this day. I want to see honesty about how I can help. It would be nice to give someone the mentoring they need to engage their motivation and boost their career aims.” 

How to enter:

Send BarberEVO a short paragraph via Instagram DMs explaining what you would gain from winning Simon for a day. Please keep it brief, (60 words max) and tell us how you would put what you learn to good use in your career. You must tag @barberevo and use the hashtag #shawtimes in your submission.

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

Fellowship Welcomes New President, Robert Eaton

Robert Eaton has been welcomed as the new President for the Fellowship for British Hairdressing at a star-studded event in London.

Ken Picton, who has led the organisation for the past three years, handed over the reigns to British Hairdresser of the Year Robert Eaton in front of industry peers at the President’s Night.

Held at the Brewery in East London, Ken relived some of his favourite times as President – and the challenges brought with the pandemic. But before he could leave there were a few surprises – he brought his Drinks with the President live to the stage with some of his favourite guests including Sally Brooks, Mark Woolley and Michael Douglas, while a video highlighted just some of the things he has implemented during his reign.

The F.A.M.E team presented their first show, Evolution. Alex Cook, Darrel Starkey, Jessica Hau and Lydia Wolfe – a showcase of their skills learnt so far this year, with stunning 5ft colourful ponytails, precision cuts and dynamic shapes.

Ken recalled: “When I took over as President in 2019 we had no idea what was ahead of us. But we have worked hard to modernise the Fellowship for a new era of hairdressing. It’s been a privilege to lead the Fellowship through these turbulent times and I look forward to being part of the future.”

Receiving his regalia, Robert added: “Today is very special for me, when I started my journey in the family business it was about networking and making friends. My whole career has been shaped by the Fellowship; I was part of the 2003 F.A.M.E. Team which was incredibly special and instilled in me the importance of nurturing the next generation. Now, it’s my time to give back and help young people in this industry. I want to work with as many people as possible to evolve the industry and continue the heritage the Fellowship has always had.”

Out Now: BarberEVO North America Issue 24 – April 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Headline

Check out ‘The King of the Ring’ Jay Majors on our front cover as we focus in on the barber’s Super Bowl, the CT Barber Expo, which is getting everything a little too excited. There are some huge names on the bill and this year’s event is set to knock it out the park. Read all about who is there, what to look forward to and what you can get involved in… are you up for a barber battle? There’s some amazing prizes to be won.

RETAIL

Talk of selling home care products either has barbers raving about the advantages or set them off on a rant about being pushy. That’s why we have focused on the advice from experts like Ivan Zoot who has a bunch of tips and tricks to make adding $$s to your bottom line as easy as snipping off a bad ‘tache.

BARBERCHAIRS

The throne of the barbershop, the barber chair is a place of safety and relaxation for your client, as well as being a big expenditure. We take a deep dive into what should be on your checklist when you go shopping for chairs, talking to those that have learned a few lessons… particularly the old one of you get what you pay for. We do some research on your behalf so that you buy once and buy well.

HAIR ART

Straight from the minds of the industry’s creative geniuses, the patterns, the intricate lines, the combination of hair and art that produces envious patterns, that’s what we are celebrating in this issue. Those barbers that treat the head like a canvas and produce the wildest of creations. We talk techniques, tools and products to take designs to a whole new level.

We hope you enjoy this issue! You can order your print copy here. 

Out Now: BarberEVO North America Issue 23 – February 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO North America is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current. In the barbering industry.

Gracing the coveted front cover is an epic talent in the form of Kenny Duncan, Andis NA Artistic Lead and Global ambassador for Luster SCurl, he is talking to BarberEVO about how reading has allowed him to continue his learning journey and the importance of always striving to be better.

Also, in this issue we are hugely excited to introduce new columnists Corey Gray and Tony Stuart, better known as the guys behind the Hairdustry podcast, that invites everyone along on their journey to fall in love with the hair industry. This issue they are talking about the shows they attended last year and the brilliant names they spoke to along the way.

Events

Events are back on! Pack your bags and sign up for everything this year! We feature an update from the organizers of Barbercon and the CT Barber Expo about what we can expect this year, and you won’t be disappointed. They are going to be epic, but a word of advice, book your tickets now. They sell out quickly.

What’s new? The turn of year always brings new trends, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s a consensus that longer hair is back, and the mullet is top of the crops, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also we have a quick word with four names that are smashing social media – TaylorCutz1, RichietheBarber, AlanBeak and Rum Barber – and how they use their chosen platform to market their brand.

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but everyone has their favorites and the choice is vast. We take a deep dive with industry pros asking what clippers and trimmers are their go-tos and why, and we have the expert view of tool reviewers Rum Barber to help make your mind up about what would work for you.

We hope you enjoy this issue! You can order your print copy here

Out Now: BarberEVO UK & Ireland Issue 30 – January 2022

The latest issue of BarberEVO UK and Ireland is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO UK and Ireland is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current.  

Gracing the coveted front cover is a talent in the ascension, Dean Gleeson, who has recently been named Professional Barber World Series Barber of the Year, and brand ambassador for Dapper Dan. Dean has some great advice on how to elevate your career. First thing to do is enter competitions.  He is proof that his advice works as he finds himself on stage and being featured in the barbering press.

Also, in this issue we are hugely excited to introduce Simon Shaw as our new columnist. Simon is known for his expertise, knowledge and incredible stage presence. As Wahl’s Global Artistic Director and now the team leader of the Fellowship of British Hairdressing Project:Men, Simon has plenty to report in his column ‘Shaw Times’.

Also joining the BarberEVO columnists are Rum Barber’s Paul Montgomery and Joseph Goss. Known as the go-to duo for impartial reviews on any new tools and tech that hits the market, they are perfectly placed to offer advice and direction to BarberEVO readers on what’s living up to the hype.

Events

They are back! We feature an update from the organiser of Barber Connect, Europe’s biggest barbering show that is scheduled for June 2022 in Telford. He tells us what to expect after two years of absence, and how now is the time to book FREE tickets for the event.

New year trends

A new year brings new looks, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s an overall consensus that longer hair is back, and the mullet is making a comeback, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also, we talk to Where’s It App, a specialist app company that can help nail down your brand with a bespoke app that makes customers lives easier by integrating your own brand into your booking app. 

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but what works for you? Everyone has their favourites, and the choice is vast. We speak to industry pros about what clippers and trimmers are their go-to’s and we have the expert view of tool reviewers Rum Barber to help make your mind up.

Get your hands on the latest edition here.

Fresh investment takes Fresha, the booking platform, to a value of over $640 million

NEW YORK, DEC 13, 2021 — Fresha, a leading platform for beauty and wellness, announced today more than $52 million in additional investment extending the company’s recent $100 million Series C round led by General Atlantic, a leading global growth equity firm, to more than $152 million and valuing the company at more than $640 million. The extension investment was led by Michael Lahyani and BECO Capital, and also included new contributions from Fresha’s existing investors General Atlantic, Partech, Target Global and FMZ Ventures. The company has raised $182M in investment to date and will put the new capital to use by further expanding its global community of partner salons and spas, with the goal of accelerating product development and driving marketplace bookings.


Fresha enables consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while simultaneously offering salons, spas, barbershops and beauty professionals an all-in-one platform to manage their entire operations with its intuitive free business software and financial technology solutions. Fresha’s digital ecosystem gives merchants everything they need to run their business efficiently and seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

Fresha has provided the beauty and wellness industry with a unique model of providing free business software. This approach has helped to eliminate the friction for small business owners to join the digital revolution en masse and to engage and transact with their clients online. Fresha has seen unprecedented growth since the COVID-19 pandemic as businesses looked to bring their operations online and maximise their revenues by acquiring new customers through the platform’s consumer marketplace.

Fresha’s product-led strategy has enabled it to become one of the market leaders in the industry, growing its merchant base primarily through word-of-mouth. Fresha has amassed an extensive base of approximately 60,000 merchant venues, primarily located in the United States, United Kingdom, Canada, Australia, New Zealand and Europe. The platform is used in 120 countries globally and each month, customers book tens of millions of appointments on the platform, processing over $15 billion in gross merchandise volume to date.

“We believe that professionals like barbers, stylists and therapists should be able to focus on their craft without having to worry about the daily hassles of running their businesses,” said Fresha Co-Founder and Chief of Product Nick Miller. “We’re committed to providing the very best product with a seamless customer experience at the lowest price point.”

“Our ecosystem proposition differs from the more traditional incumbent software-as-a-service (SaaS) providers that focus on a single offering,” said Fresha Founder and CEO William Zeqiri. “Business owners once had to utilize fragmented tools that attempt to solve operational challenges piecemeal; a business might use MailChimp for marketing, Wix for their website, Shopify to sell beauty products online, Square for payment processing, and other tools for calendar management and marketing. Our mission is to be the go-to one-stop-shop solution that addresses each and every pain point for the industry holistically, with an overarching vision to help connect the world to beauty and wellness.”

This unique approach is what excites Fresha’s investors. “Fresha has positioned itself as a major player in the beauty and wellness industry with a large and loyal customer base,” said Aaron Goldman, Global Co-Head of Financial Services and Managing Director at General Atlantic, in a statement. “We strongly believe in Fresha’s balanced strategy of providing one of the best products in the market at no cost to salons and then driving monetization via payments and value-added services.”

For more information, visit www.fresha.com, download Fresha on the App Store and Google Play or follow Fresha on Facebook and Instagram.

Out Now: BarberEVO North America Issue 22 – December 2021

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.

Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.

We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.

ALSO IN THIS ISSUE:

Trends

New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.

Color

Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.

Haircare / Aftercare

It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.

Advice

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.

We hope you enjoy this issue! You can order your print copy here

Hair & Beauty Charity Launches Fundraising Raffle

Over the past 18 months, the charity has helped more beneficiaries at any one time than ever before in the charity’s history – and yet this was during a period where traditional fundraising events were all postponed due to the pandemic.

Hair & Beauty Charity is excited to launch its annual raffle, which will be one of its most significant fundraising events this year. The money raised will help make a big difference to support industry colleagues struggling financially, and support industry professionals in crisis.

All raffle prizes have been generously donated by our wonderful industry.  Prizes include: £1000 cash, £500 vouchers for Liberty, Selfridge’s and Tiffany, and a treasure trove of goody bags and gift sets from our wonderful industry… the prizes in this year’s charity raffle are bigger and better than ever. But you must be in it to win it!  For a full list of the prizes visit the charity website.

Tickets cost just £1 each and can be bought online or paper booklets.  The Raffle draw will take place on 7th January 2022 with celebrity hairdresser Michael Douglas hosting the draw at the Electric Studio in London.

To buy a ticket visit: https://www.hairandbeautycharity.org/raffle

For more information on how to donate, fundraise or support the Hair and Beauty Charity, please visit www.hairandbeautycharity.org  or call 01234 831888 or email info@hairandbeautycharity.org

For press information, please contact essence@essencepr.com