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BARBEREVO and BARBER STRONG Discuss Professionalism, Functionality and Comfort In The Shop

As we know, Barbers find great pleasure in using products that help create a memorable experience for their customers. The main goals every day are to make money, save time and provide a quality and professional service. That being said, BarberEVO sat down with functional apparel leader Barber Strong to discuss the main pillars of what makes an ideal situation in the shop, for both the barber and the client.

Barbers adhere to high standards, ethics, and conduct while providing barbering services. This encompasses various aspects, including:

1. Skill and Expertise: A barber demonstrates a mastery of haircutting, styling, and grooming techniques. They keep up with the latest trends, tools, and products to provide quality services to their clients.

2. Punctuality: Being punctual and respecting clients’ time is a crucial aspect of professionalism.

3. Hygiene and Cleanliness: Maintaining a clean and hygienic workspace is vital. Barbers follow proper sanitation practices to ensure the safety and well-being of their clients.

4. Communication: Effective communication with clients is essential to understand their preferences and deliver satisfactory results. A barber listens attentively and provides appropriate suggestions when needed.

5. Customer Service: Barbers prioritize customer satisfaction. They are courteous, friendly, and attentive to clients’ needs.

6. Appearance: A professional appearance creates a positive impression. Barbers should dress neatly and present themselves in a manner that reflects their commitment to their craft.

7. Ethics and Integrity: Barbers operate with honesty and integrity.

8. Continuous Learning: Embracing ongoing education and skill development is a sign of professionalism. Barbers should attend workshops, seminars, and industry events to enhance their knowledge and expertise.

Overall, professionalism in barbering fosters trust and loyalty among clients and contributes to the growth and success of the barber’s business.

Barbers should always be effective and efficient with all the tools, equipment, and processes they use in their daily work. It involves ensuring that everything in the shop is well-organized, easy to use, and supports the smooth execution of their services. Here are some aspects of functionality in the shop:

1. Tools and Equipment: Barbers rely on various tools, such as clippers, scissors, razors, and trimmers, just to name a few. Functionality demands that these tools are of high quality, well-maintained, and properly sanitized to deliver precise and consistent results.

2. Workstation Layout: The layout of the shop’s workstations should be designed for efficiency. Stations should be well-equipped with the necessary tools within reach, allowing barbers to perform their services without unnecessary movements.

3. Appointment Management: An effective appointment scheduling system ensures that barbers can manage their time efficiently and minimize wait times for clients. This may include using appointment booking software or maintaining a well-organized appointment book.

4. Inventory Management: A functional barbershop keeps track of its inventory of hair products, grooming supplies, and tools. This helps barbers know when to restock and ensures they always have what they need to deliver services promptly.

5. Payment and Point-of-Sale System: A smooth and reliable payment system simplifies the transaction process for both the barbers and their clients. Functionality in this area involves using secure, efficient, and modern point-of-sale systems.

7. Client Records: Maintaining accurate and up-to-date client records helps barbers track client preferences, haircut history, and any specific needs, leading to personalized and attentive services.

8. Workflow and Time Management: A functional shop optimizes workflow and time management to maximize the number of clients served without sacrificing the quality of services.

9. Comfort and Ambiance: Functionality isn’t just about tools and processes but also the overall environment. A shop with a comfortable waiting area, pleasant ambiance, and adequate lighting enhances the overall experience for clients and barbers alike.

By prioritizing functionality, barbers can streamline their daily operations, improve customer satisfaction, and create a more productive and enjoyable workspace.

Barbers should always create a welcoming and relaxing environment for clients during their visit to the shop. It involves taking various measures to ensure that clients feel at ease and have a positive experience throughout their time in the establishment. Here are some aspects of comfort in a barbershop:

1. Waiting Area: Providing a comfortable and well-furnished waiting area with ample seating, magazines, and perhaps refreshments, allows clients to relax before their appointment.

2. Chairs: Investing in ergonomic and comfortable barber chairs ensures that clients can sit comfortably during their haircuts and grooming sessions.

3. Adequate Lighting: Proper lighting in the barbershop helps clients feel more at ease and allows barbers to perform their services with precision.

4. Temperature and Ventilation: Maintaining a comfortable temperature and good ventilation is essential for the comfort of both clients and barbers, especially in warmer or colder months.

5. Background Music: Music adds to the overall ambience of the shop and can create any type of atmosphere a barber is striving for. Kept at an appropriate volume, it can create the perfect experience.

6. Cleanliness: A clean and well-maintained shop instills confidence in clients and contributes to their overall comfort.

7. Communication: Friendly and respectful communication between barbers and clients is crucial in ensuring clients feel comfortable expressing their preferences and concerns.

8. Personalized Service: Taking the time to understand each client’s individual needs and preferences contributes to a more comfortable and satisfactory experience.

9. Privacy: Respecting client privacy during the service and providing options for private grooming areas when needed can enhance comfort, especially for sensitive services.

10. Post-Service Care: Offering aftershave treatments, hot towel services, or other pampering extras can leave clients feeling refreshed and well-cared for.

Overall, creating a comfortable environment in the shop not only makes clients feel valued and cared for but also fosters positive word-of-mouth and repeat business, contributing to the overall success of the barbershop.

Please visit our friends at Barber Strong for all your functional barbering apparel requirements!

Wahl Unveils Icons of Wahl Campaign, Fusing Sound of Iconic Barbering Clippers with Original Music Tracks

The innovator in the barber industry is crossing over into music, integrating the unique sound of their clippers into a summer soundtrack created by legendary professionals.

STERLING, IL (August 1, 2023) – Did the inventors of the electric hair clipper just drop an album? Sounds like it. Wahl Clipper Corporation, a pioneer in the barber tool industry for over 100 years, dropped six new tracks as part of its new Icons of Wahl campaign.

At the heart of every barbershop is a musical backdrop that sets the tone for the space, the experiences, and the clients. The sound of their iconic clippers and trimmers has always been an omnipresent hum in the background of every haircut. In a bold creative move, Wahl blended these familiar sounds with music that resonates with modern professionals, giving birth to six fresh tracks, each seamlessly incorporating the distinctive sounds of a Wahl tool all while celebrating the unique identity and diversity of industry pros.

Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. Factor in the variable speeds, swappable blades, along with a variety of different cutting techniques, and you have a rich sonic palette of sounds that have become the hallmark of Wahl products.
The Icons of Wahl campaign showcases their line-up of headliner tools, Wahl’s most enduring products, each with its own unique legacy. These tools stand the test of time and have become the cornerstone for modern barbers and stylists. With Wahl’s clippers and trimmers in hand, these professionals elevate their artistry, producing exceptional results that leave a lasting impression on their clients.

The Icons of Wahl campaign features legendary professionals, including Rick Morin, Fernando Ibánez, Garland Fox, Kristi Faulkner, Nieves, and Arisa Thomas, each paired with the headlining Wahl tool that has played a pivotal role in shaping their careers. Wahl enlisted producer John Ferreria to craft original songs that merge the rhythms of their favorite tools with the genres that inspire them:

01. Rock the Look – Rick Morin feat. Wahl Senior® (80’s Rock)

02. Abracadabra – Kristi Faulkner feat. Wahl Magic Clip® (Electro Pop)

03. Style Standards – Garland Fox feat. Wahl Legend® (Jazz)

04. El Cabello – Fernando Ibánez feat. Wahl Super Taper® (Latin)

05. Fine Tune – Nieves feat. Detailer® Li (Alt Hip-Hop)

06. Fur Sure – Arisa Thomas feat. KM10® (Easy Pop)

Garrett McGuire, Wahl’s Global Brand Director, explained the thought process behind the inventive blending of tool vibrations with music, stating, “The buzz of Wahl tools has always been music to my ears, and I know barbers and stylists will immediately recognize each tool’s unique rhythm and vibration within these new songs. We are passionate about celebrating the essence of their craft in a way that resonates, with music being such a large part of the barbershop or salon experience, and feel inspired and energized in this industry they cherish.”

The Icons of Wahl campaign is a genre-blurring crossover for barber professionals and music enthusiasts alike, with custom music tracks available for download and sharing on various social media platforms. 
As part of the campaign, the entire Icons of Wahl line, including the Senior, the Legend, the Magic Clip, the Super Taper, the KM10, and the Detailer Li, is now available for purchase at wahlpro.com.

The original Icons of Wahl songs can be enjoyed on YouTube, Facebook, Instagram, TikTok, and can be downloaded from wahlpro.com/icons.

Issue 35 of BarberEVO North America is out now!

The latest issue of BarberEVO North America is OUT NOW.  

Get your copy here!

Barber of the Edition: Jessie Perez Gil
Barbershop of the Edition: Blind Barber Chicago
Newcomer of the Edition: Elliot Thomas, The Spot Academy
EVO in the City Location: San Francisco
EVO Abroad Location: Switzerland
Diary of a CEO: Aston LaFon, 18.21 ManMade
Behind-the-Scenes Photoshoot: Purcy Chair

Welcoming our new and returning columnists: 

Angie Perino
Barberville
Chico Boom
Byrd Mena
Brandi Lashay
Tyler Kelbert

 ALSO IN THIS ISSUE:  

NEW YEAR TRENDS

Everything you need to know about 2024 style is HERE.

Featuring trend predictions from STMNT’s Jōvan Figueroa, American Crew’s Phoenix Thomson, Andis’ Angie Perino, Pamela Reyes, Taylor Leven and Jason Rios, too. Including insight to color, style, cuts, design, texture, and protective styling.

GROOMING

Shaving and skincare make for the perfect relaxation experience in a shop. Learn how to maximize on sales and revenue using grooming services.

Featuring advice from Jay Cruz, J. Harris Barber, Danilo Alfonso, Joseph Macdonald and more. 

EDITORIAL

Expect big names in the editorial world in this feature. Byrd Mena is one of our new columnists and gives you the tools you need to do justice to your creativity and design photoshoots that showcase your skill AND look cool.

Also spotlighted are Carlos A. Trista, who covers freestyling on competition stages; Edwin Cruz Delgado, who speaks about the best products. Angel Marcano also looks at the power of color and pattern to boost your creative streak. And the one and only Byrd Mena tells you what you need to do to get your work notices.

TOOL FOCUS: ELECTRICALS

The biggest names in electricals are here: Cocco Hair Pro, Bevel, Tomb45, Panasonic, BaBylissPRO, Andis, and Wahl share their most exciting releases. This is where you find out what tools are going to up your game this year.

We hope you enjoy this issue! You can order your print copy here.

New Dates Added to ARROJO’s Award-Winning Barber Program

At ARROJO’S award-winning school in NYC, new summer start dates present exciting opportunity for future professionals.

ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School launches new summer start dates for Barbering and Esthetics at celebrated Soho location.

“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” said Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. We want our students to graduate with modern classic techniques, like scissor cutting, straightedge razor cutting, the ability to create texture and taper. We focus on progressive, contemporary techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”

While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure their students can go to the top.

Nick continued: “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. Logistically speaking, we could get more students through the doors if we did the minimum hours, but it’s the extra time which sets our students up with the skills for success.”

Known to be more fashion-forward and creative than a typical barbering curriculum, located in downtown NYC, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America, which necessitates the new summer start dates.

Nick added: “Typically, our Barber (and Esthetics) Programs start in spring or fall. But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.

With class starting on August 14, registration has begun. One additional benefit of the August start date is that for those that missed spring registration, or who are eager to get to work, can become a licensed pro before the end of the year, meaning they can cash in on the lucrative Holiday season.

If you are interested in the August 14 start date for Barbering or Esthetics at ARROJO Cosmetology School, please email Vanessa@arrojonyc.com or call 212 242 7786 x 231 to begin your application or arrange a tour of the school campus in Soho NYC.

Applications can also be submitted online. For more general information about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs, please contact andrew@arrojonyc.com

Fresha’s marketing campaign builder transforms how barbers engage with their clients

Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools. 

With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.

This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.

Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.

Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.

Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.

Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.

Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.

Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns. 

Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.

Wahl Professional® Introduces 5 Star Cordless Barber Combo™

Wahl Professional, has unveiled its highly anticipated 5 Star Cordless Barber Combo™.

This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package.

With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel.

Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass.

Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.

Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™.

Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.”

Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.

ColorDesign Hair Color Announces Eric Alt as New Brand Ambassador

ColorDesign, the high-performance, Italian-made professional hair color brand, is delighted to announce celebrity hair colorist Eric Alt as their new brand ambassador.

With an impressive career spanning over three decades in the beauty industry, Eric Alt has become widely recognized for his hair color mastery and unique approach. His color expertise has attracted a clientele of renowned personalities including celebrities, models, and influencers such as Sarah Jessica Parker, Julianne Moore, Ricky Martin, and the stars of Bravo’s Real Housewives franchise. He has also lent his creative touch to campaigns for notable brands such as Ralph Lauren, DKNY, and Asher Levine, earning him frequent mentions in esteemed publications like Vogue, Us Weekly, In Style Magazine, to name a few.

In his role as brand ambassador for ColorDesign, Eric will showcase the brand’s core values – quality, innovation, and excellence. He will share his invaluable talents and insights on how to best utilize ColorDesign hair color to achieve beautiful and creative results for various hair types and styles.

“I am deeply honored and thrilled to become an integral part of the ColorDesign family.Since I began using ColorDesign I have witnessed firsthand their ability to deliver vibrant, long-lasting color while simultaneously preserving the hair’s health and imparting a remarkable shine. ColorDesign transcends being a mere hair color brand; it embodies a lifestyle that passionately celebrates beauty, creativity, and luxury for aspiring and experienced hair colorists,” stated Alt.

ColorDesign encompasses a versatile portfolio of Italian-made professional hair color that is renowned for exceptional performance. Powered by the finest quality ingredients and the patented Ceramide A2 Technology, ColorDesign ensures long-lasting results while simultaneously rebuilding and nourishing the hair throughout the coloring process. The extensive product lineup includes permanent colors, ammonia-free colors, direct dyes, lighteners, developers, reconstruction treatments, toning shampoo, and a range of accessories.

Denise Shedrick, Vice President Sales for ColorDesign shared, “We are absolutely thrilled to welcome Eric Alt as our esteemed Brand Ambassador. With his remarkable talent and respected reputation as a colorist, he perfectly aligns with our commitment to delivering beautiful and healthy hair results. Eric Alt’s influence extends beyond his seven successful salons in the New York City area, as he continuously educates and inspires the next generation of colorists. His keen focus on natural aesthetics, combined with the latest color and style trends, has garnered an immense following. Eric’s genuine artistry and innovative approach consistently push the boundaries of what can be achieved in the realm of hair color, and we are honored to have him part of the ColorDesign team.”

To learn more about ColorDesign and Eric Alt, visit or follow @colordesignhair and @ericaltsalon on Instagram.

All ColorDesign products are available online at colordesignhair.com

ABOUT COLOR DESIGN

ColorDesign® has everything the professional colorist needs from 119 Permanent Color, 49 Ammonia-Free Colors, 10 Ammonia-Free Direct Colors, 11 Ammonia-Free Fun&Glam Fashion Shades, 100% Dust-free Powder Lighteners, a revolutionary clay-based lightening cream called SHINY BLOND® and a transformative Reconstruction Treatment that restores the hair from the inside out using Ceramid A2 technology. For more information please visit www.colordesignhair.com or call 866-586-4493.

Wahl X Lister: Take A Load Off.

A safe space to pop your feet up, offload, and have a chat.

Lister have teamed up with parent company Wahl to create a pop-up barbershop at The Royal Highland Show to help raise awareness around mental health in agriculture.

Take a load off. A safe space to pop your feet up, offload, and have a chat. Mental health in the agricultural industry is something that doesn’t get talked about enough. With 92% of UK farmers under the age of 40 ranking their mental health as being poor, it is a hidden problem that we need to talk about.

The pop-up barbershop will be open from Friday the 23rd to Sunday the 25th near the Shearing Pavilion at The Royal Highland Show. Providing visitors with the opportunity to get a fresh hair cut by a professional barber, the campaign will be raising money for The DPJ Foundation and the RSABI, both mental health charities within the agricultural industry.

Attracting over 190,000 visitors each year, this year’s Royal Highland Show will be hosting the Shearing World Championships, seeing shearers and enthusiasts travelling from all around the world to support the competition. Creating this safe space at the event is crucial for those who may want to take a moment to relax and just chat in a safe space.

Martin Booth, Head of Sales and Commercial at Lister, said, “Partnering up with Wahl and offering a service, such as barbering, that can sometimes be difficult to arrange when travelling and working long hours is an important step in our mission to supporting mental health within agriculture. It is vital to raise awareness on this issue the industry is facing and ensure individuals who work in the rural community get access to the support and resources available.”

Lloyd Rees, shearer and Lister ambassador, said, “Many people working in farming and agriculture often feel isolated and distanced from the wider communities. This can have a big impact on their mental health, and without the proper resources and support to hand, can often spiral into something bigger”.

Kate Miles, Charity Manager of the DPJ Foundation, said, “We are really pleased and grateful that Lister have taken the lead with the Take a Load Off initiative to provide an opportunity to promote good mental health in agriculture, the power of taking time and talking. The eyes of the shearing world will be on the Golden Shears so it’s a brilliant chance to raise awareness.”

Wahl Professional Expands Fade It Forward® Scholarship Program to Barber Students in St. Louis and Houston

This year Wahl expanded its one-of-a-kind program to Houston, now providing barber school students in five under-resourced communities with holistic support, including barber college scholarships, local barber mentors, dedicated tutoring to pass their state licensing exams, transportation stipends, and more. 

Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl Professional’s Fade It Forward® scholarships to new barber students. The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.

This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.

Garland “G Whiz” Fox, a Wahl Professional educator, presented the scholarships in Houston and shared his personal connection to the journey of the Wahl Fade It Forward® winners. He expressed, “We read your stories. We know that some applicants are homeless, and they aren’t sure how they are gonna feed their kids. That was me. Barbering changed my life. If it can work for me, it can work for anybody.” Fox emphasized that each recipient should take pride in successfully navigating the rigorous selection process, stating, “The application process is not easy. We dissect every word you say to us, and we research you on social media. We take that into consideration because you all represent Wahl now. You’re one of us. It’s our commitment to you – we are going to be here for you.”

Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers who are community role models to help students understand how to navigate the business world as a professional. During the mentorship, students learn essential skills such as building a client base, assisting in daily shop operations, and fostering professional relationships with colleagues.

Julie Gustafson, Senior Manager of Marketing at Wahl Professional, commented on the unique aspects of the Wahl Fade It Forward® program, stating, “Giving these students layers of support and mentorship beyond just paying for their barber school education is what makes the Wahl Fade It Forward® program special. Students are paired with barber mentors who teach them how to conduct themselves professionally, how to build their business, and how to ‘Fade It Forward’ to the next person who may need a helping hand like they did, and eventually be a leader in their own barbering community.”

The success of the Wahl Fade It Forward® program serves as a testament to the transformative power of barbering and the dedication of Wahl Professional to invest in the future of aspiring barbers. By providing comprehensive support, mentorship, and scholarships, Wahl Professional is empowering these students to overcome obstacles, achieve their dreams, and become leaders in the barbering community. As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at www.wahlpro.com/fade-it-forward.

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming categories. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit http://www.wahlpro.com/ for more details.

Huckle The Barber Elevates Customer Experience with Fresha Partnership

Fresha, the world’s leading marketplace and booking software for the beauty and wellness industry, is excited to announce its recent partnership with London’s premier barbershop, Huckle The Barber. 

This collaboration will streamline appointment bookings, payment processing, and overall customer experience, allowing Huckle The Barber to continue to set trends and cater to an expanding audience of tastemakers across multiple industries.

With locations in Shoreditch and Holborn, Huckle The Barber is synonymous with unparalleled quality, expert barbers, and impeccable hospitality. The barbershop’s commitment to the perfect blend of tradition and innovation has earned them a stellar reputation within the creative communities of London. With a clear vision of creating a welcoming cultural hub for people to enjoy, Huckle The Barber transcends grooming services to provide a home to live music, creative collaborations, and art exhibitions.

To further elevate the customer experience, Huckle The Barber’s integration of Fresha will provide an all-in-one platform for seamless online appointment booking and management, secure card payment processing, and customer relationship management. The easy-to-use interface and integrated marketing, staffing, inventory, and accounting automation will help ensure Huckle The Barber remains at the forefront of the industry.

Fresha, formerly Shedul, has transformed the beauty and wellness industry by offering subscription-free, all-in-one business software to over 80,000 partner venues across 120 countries. The platform has quickly become the go-to solution for businesses seeking to streamline operations and enhance the customer experience.

“Working Fresha into our business is going to make my life, and my barbers’ lives, so much easier,” says owner Chris Ward. ”The peace of mind I get knowing Fresha is supporting my business is invaluable, and it allows me to focus on curating the best experience for my clients.”

You can find Huckle The Barber on the Fresha marketplace at fresha.com or by downloading the Fresha app on the App Store or Google Play. Please see attached for an image of Chris, as well.

About Huckle The Barber
Established in the heart of Shoreditch and Holborn, Huckle The Barber offers a unique blend of traditional services and modern hospitality. Known for its welcoming environment and skilled team of barbers, Huckle The Barber provides exceptional haircuts, beard trims, and hot towel shaves. For more information, visit www.hucklethebarber.com or follow Huckle The Barber on Facebook and Instagram.

About Fresha
Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 80,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit .fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Facebook and Instagram.