BarberEVO Magazine

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Takara Belmont unveils new showroom in Japan

Takara Belmont proudly unveils their brand new showroom, TB Square, in Osaka, Japan. At the heart of a country renowned for its design innovation, the brand new showroom spans five floors, each dedicated to different areas of the hair and beauty industry, offering salon owners interior inspiration, whilst exhibiting Takara Belmont’s continued innovation in the hairdressing sector to professionals.

Highlights in the showroom include the salon interior design ‘Labo’, located on the second floor, where customers can experience different lighting options against chairs and how this can affect the look and space around, as well as looking at furniture upholstery options and finishes available.

The fourth floor is home to a beauty therapy college facility, where customers can take part in training courses, giving them the option to expand their in-salon services,
which could later help increase revenue opportunities.

Once customers have finished exploring the different floors and elements that TB Square has to offer, they can retire to the fifth floor rooftop garden, where they can reflect and relax before leaving.

For more information or images, please contact:
Vivid PR
Nicola Shepherd
t: (0) 1372 476 364 e:

Andis Adds Award-Winning Barber Lynndy Rolfe to International Education Team

Andis Company, an industry leader in barbering and men’s grooming since 1922, announces the addition of renowned barber, Lynndy Rolfe, to the company’s Education Team in its Barber and Beauty Division.

Based in the UK, Lynndy Rolfe is an award-winning hairdresser, session stylist and British Master Barber from Northampton. She began her career in hairdressing fresh out of school when she was 16, working for a local salon group, but it wasn’t until a managerial position came up at the salon group’s barbershop, that she found her flair for men’s hairdressing and barbering.

Stumbling into the barbering world by chance, Lynndy has become a rising star in the industry, achieving British Master Barber status and becoming Men’s Stylist of the Year at the FHA UK Freelance Awards 2016, whilst developing a passion for education and teaching the next generation of barbers. Known in the industry for her positivity, hard-working nature and determination, Lynndy proudly describes her cutting style as “fearless”.

“As Andis continues to build our International Education offerings we are thrilled to add Lynndy Rolfe to our talented team of barbers and stylists. She mixes her strong traditional hairdressing skills with barbering techniques in such a unique way. She is brilliant and determined and I know she will become a huge asset to the Andis Education Team.” says Jessica Zeinstra, Education Manager at Andis.

For more information on Andis please visit

WAHL Professional shaving range

The 5 Star Traditional Shaving Range has been specifically designed to add luxury to your wet shave service. Featuring 10 products across the range, Wahl combines the spirit of the traditional barbershop experience with a modern approach to style and ingredients.

Wahl’s rich heritage for providing the finest barbering tools is evident in this new range as we have sourced only the finest ingredients for the wet goods. Our brushes and shaving tools are traditionally hand-made from premium materials to ensure the best results for you and your customers.

TBC //

Uppercut Deluxe launch new barbers collection

Uppercut Deluxe has launched the Barbers Collection, a range of high quality professional-use products available exclusively to Uppercut Deluxe’s network of barbers.

The new collection’s purpose is simple: to make day-to-day operation easier in the barbershop and create greater value for barbers. By doing so, Uppercut Deluxe aims to enhance customers’ satisfaction and retention by taking them on an unforgettable journey.

The collection includes three hair styling products; Deluxe Pomade, Featherweight and the newly released Matt Pomade. This time however, the water soluble based products are available in barber sized tins of 300 grams. This will ensure better value for money and increased convenience for Barbers, inevitably leading to less repeat orders.

A unique feature of the Barbers Collection is the Barber Scrub, a true game changer within the barbering industry that no other male grooming brand offers. This innovative product packaged in a 1L bottle is designed specifically to assist barbers with the removal of any day to day styling products.
The scrub’s natural agri-shell exfoliator dissolves layers of styling products left on barber’s hands and makes washing simpler and more efficient.

The shampoo and conditioner are another essential part of the professional collection by Uppercut Deluxe. Gentle enough to be used daily on all hair types, but strong enough to remove product build up with no fuss, the shampoo moisturises and reduces oiliness with anti-irritant complex of Liquorice and Camomile, as well as Panthenol. The conditioner compliments the shampoo flawlessly making the collection perfect for every tape of hair.

Alice Porritt, Trade Marketing Manager at Uppercut UK, said: “We’re really excited about our new Barbers Collection at Uppercut Deluxe. It’s an opportunity for us to work with our network of Uppercut Deluxe professionals, ensuring they are offering their customers the best service possible, while also ensuring it is of benefit to them and their business.

For more information, visit:

American Crew – Shave Range

Ultimate shaving performance with the benefits of skincare.
Transparent nondrying gel for a close shave. Soothes skin and helps prevent irritation. For sensitive skin. Non-foaming gel designed for an accurate shave for normal or thin beard type. Provides a definitive, quick and clean shave.
Use for a close shave on thin to normal beard type.
Wet face with warm water. Apply a thin layer of gel onto beard and shave as usual.
150ml £11.50
Creamy foam for a close and comfortable shave. Soothes skin and helps prevent irritation. Extra thick formula designed to protect the skin against shaving. Provides an accurate and comfortable shave. Moisturizes skin with a comfortable, smooth feel.
Use for a close shave with all beard types. Use to provide extra moisture for normal to dry skin.
Shake can before use. Apply foam to damp skin and shave as usual.
300ml £11.50

Scumbash ’17

Hold onto your hats you filthy animals and prepare for a day of goddamn rock ‘n’ roll. Rotterdam’s finest purveyors of classic contours, quiffs and pompadours, Schorem Haarsnijder en Barbier, are back with the fourth instalment of their beloved Scumbash.

Three years ago, the Bloody Butcher and his rabble of miscreants decided to take the bands on the shop’s jukebox and put them all on one stage. Music fiends from across the continent flocked to the event as fast as their Dr. Martens could carry them. On March 4th, expect scumbaggery on a scale never before seen as the event takes over an old submarine base in Rotterdam harbour, The RDM Loodsen.

The assembled cast is rather tasty, even if they do say so themselves.

We’re happy as a clam at high tide to announce the first names on the bill. You heard it right: ZEKE is coming to ScumBash. We’re still pinching ourselves to make sure we’re not in bloody Neverland, but it’s for real! Naturally our resident band Batmobile will shake your inner-billy loose.

And how about a Berlin wall of rock from Kadavar, the hardcore rampage of Backfire!, blackened thrashers Legion of the Damned, or Death Alley’s hard rock from beyond? One more, and don’t mind their queeny name, mind their music, ‘cause Fleddy Melculy goes metal to the core.”

Far from limited to aural delights, revellers can enjoy barbering (of course), tattoo artists, painters, a shoe polisher or two and maybe even each other, who knows?

Oh, and you’ll be seeing us there – in body maybe not mind. BarberEvo have teamed up with the scumbags to become the event’s official UK media partner.

Early bird and “Kniptickets”, which include a haircut at Schorem booth (before 5:30pm and the barbers are presumably legless), are already sold out. Be sure to get your mitts on regular tickets before they’re gone too.

You’ll be damned be if you don’t and almost certainly damned if you do.


Tickets and info:

Fudge Professional @ London Fashion Week Men’s aw17

Fudge Professional announces designer partnerships for London Fashion Week Men’s aw17.


January and February will see designers, celebrities and fashionistas descend on the capital for London Fashion Week. First up, it’s the men. LFW Men’s AW17 will be taking place between January 6th and 9th.

Not only will we see the latest fashions grace the catwalks but also the hairstyles that may go onto dominate trends in 2017. Fudge Professional will be in the thick of it, using the event as platform to launch their products for the upcoming year.

The brand has announced their designer partnerships for January’s event. This season they will be teaming up with Streeter’s Cyndia Harvey and Matt Mulhall, both regulars on the men’s fashion runway circuit.

Fudge Professional will be opening the season with Topman followed by Katie Eary and Christopher Raeburn. They will also be making an appearance at Phoebe English, Cottweiler, Berthold and Kito Kostadinov.

Friday 6th// 12pm
Hair by Matt Mulhall

Saturday 7th// 9am
Katie Eary
Hair by Cyndia Harvey

Sunday 8th// 5pm
Christoper Raeburn
Hair by Cyndia Harvey

BarberCon 2017

“I never wanted to get into the events business.” An unexpected opening from the founder of what has quickly become one of the biggest events on the barbering calendar. On March 12th, three thousand barbers from across the globe will descend on the Big Apple for the second installment of BarberCon.

Lee Resnick has forged an impressive career using an innate ability to identify and nurture captive audiences. He is able to communicate ideas and make connections. After first utilising his skills in the music industry, Lee has since been at the helm of marketing campaigns for the biggest brands in male grooming. Gillette, P&G, Layrite and Head & Shoulders are just a selection of the multinationals that have benefited from his service.

Lee launched an online platform in 2013 after spotting a potential gap in the market. He gives a very measured and precise description. “It’s a platform for barbers and hairstylists to promote their art form and the evolving aspects of barbering and beautification culture.” Far more than just sharing haircuts, it is a celebration of the industry. That platform is

Whatever it was Lee spotted, he was correct. BarbershopConnect has become the first networking site to truly represent the barbering community. The Instagram following alone is rapidly approaching one million.

You have to remember that this was launched before the so-called “barbering boom”. BarberCon, if anything, was spawned from necessity. Lee’s next statement is certainly one that resonates. “Three years ago before the craft of barbering was trending, major hair shows in the US had little respect for barbers or barbering brands,” he explains.

Barbering events were being marginalised, with more money to be made from the salon-based brands. He continues, “When you would attend a hair show the barbering section was stuffed in the back by the exit doors and looked like a flea market.”

Lee’s opportunity to buck the trend came when the brand he was marketing at the time, Gibs Grooming, approached him about putting together an event. Held on the evening of the International Beauty Show New York, his free to attend showcase was full to capacity.

“The next year we knew we had to go bigger,” he proudly boasts. To offset the cost of the larger venue Gibs Grooming owner, Brian Long, suggested bringing other brands onboard. Now BarbershopConnect marketing executive Erik Figueroa suggested a name in the vein of other conventions and they had the blueprint for BarberCon.

Fifteen hundred barbers from around the world descended on Manhattan’s Webster Hall for BarberCon 2016. Lee is clearly, and rightly proud of what he has created. “It’s all of your favorite barbers you follow on social media under one roof sharing tips, ideas and building relationships,” he says. “We present barber awards, have product tutorials, vending booths, education and the best barbering networking event.”

He clearly thinks on a global scale and it becomes quickly apparent that the international element is integral to the show. “It was very important for me to have barbers showcase from all over the world, so people can learn and stop thinking so small. I needed people to understand barbering is global.”

The theme continues into 2017. Fifty top international barbers will be taking to the two stages at New York’s Terminal 5 on March 12th. The list of barbers showcasing very much reads like a “who’s who” of world barbering.

As you can imagine, Lee has thousands of barbers each year requesting to showcase their work. He states diversity as a key factor when selecting those to appear on stage. When people come to the show they can expect to see a range of styles and techniques, not the same thing over and over again.

Three names in particular standout as you look down the list. Kevin Luchmun, Luke Dolan & Alan Beak. It’s great to see British barbering being regarded and represented on a world stage.

“The UK barbering scene has taken a lot of influences from the US it’s great to show them what the UK has to offer,” says Alan. “Once again, we’re incredibly excited to be working alongside some of the biggest and best names from across the world. Keep an eye on social media!”

“Alan Beak was actually the first barber from the UK I ever spoke to on the phone. I loved the diversity of his haircuts and felt people here in the states could appreciate it,” says Lee. Kevin was selected not only due to his ability to work with all hair types but also his professionalism. Lee adds, “His work with high-end models and hairstyles is defining!”

Speaking to Lee has been both interesting and an absolute pleasure. If anything, I’m now just jealous of anybody making the trip across the Atlantic in March!”