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RE-LEASE your potential with Takara Belmont

Takara Belmont’s National Sales Manager Katie Wrighton explains how leasing can transform your barbershop, expand service opportunities and boost business income.

Takara Belmont is famed for timeless, iconic design, unrivalled performance and durability. But did you know that our range can be lease purchased, and that we offer a free Salon Design Service for barbershops looking to create an inspirational interior and deliver the ultimate service experience?

With a national distributor network, barbershops can get the best chairs and equipment whilst managing expenditure by leasing. Leasing ensures that you can maximise your service and income potential whilst managing cashflow, as well as benefiting from tax efficiencies. You need to invest in things other than equipment, so buying outright or taking out loans can divert money away from things like training and recruitment. Leasing not only frees up cash resources for other priorities, it enables you to benefit from premium furniture and equipment in a manageable, low interest and tax efficient way with fixed monthly payments.

Eighty 8 – Love to Create

Leasing also makes sense because buying inferior equipment can cost more in the longterm. The cost of repairs or replacement equipment not only means barbershops typically spend more over time, business can suffer from lost revenues due to service disruption, downtime and equipment failure. 

In addition to equipment, Takara Belmont has also designed some of the world’s most inspirational interiors. Our free* concept-to-completion design service ensures your dream of the ultimate barbershop is realised! 

Now is the perfect time to look at your equipment options so visit takarahairdressing.co.uk/leasing or email hairdressing@takara.co.uk for your nearest distributor

* Salon Design Service is free subject to equipment purchases and T&Cs. See website for details. Leasing is available through our distributors and not directly with Takara Belmont.

The Hair and Barber Council responds to the Prime Minister’s lockdown announcement

Hair and Barber Council registrar Keith Conniford reassures the industry he will be looking for clarification from Government this week on whether hair and barber salons are classed as non-essential shops. 

Keith reacted to the Prime Minister’s latest lockdown announcement, which saw Boris Johnson stress that the lockdown is still in place, stating this is not the time to make any changes, but to take small steps. 

Steps announced were: 

From May – If you can’t work from home you are encouraged to go to work 

From June – Some primary schools may be allowed to reopen along with some non-essential shops 

From July – Hospitality sector may be able to open together with other public places 

All the above are conditional on the R numbers remaining low. 

Keith Conniford says: “The announcement was very disappointing and ambiguous. I was expecting more than what was announced, such as restrictions on households and families being lifted. The Prime Minster says he will be going into more detail this week so will be interesting to see what he says. 

“Concerning our industry, he stated that from 1 June non-essential shops will open – so does that include salons, barbershops and beauty salons? I will be speaking to Government and our APPG this week as to whether we are classed as non-essential businesses. For business, this was a disappointing announcement and we are left with no more information that we were last week. My biggest concern was his statement that if you can’t work from home then go to work – I believe that was aimed at manufacturing, construction and medical rather than our industry and we urge hairdressers, barbers and beauticians to wait for further clarification, which we will endeavour to get as soon as possible.” 

Find out more about The Hair & Barber Council: www.haircouncil.org.uk 

Response Statement from the NHBF

“Dominic Raab this morning has said that hospitality and ‘personal care services’ such as hair and beauty salons and barbershops in England will not be able to reopen until 4th July at the earliest. It is our view that this is the right course of action, as the safety of the people in our industry is paramount. 

Scotland and Wales have also spoken of their determination to take a cautious approach and their current restrictions remain in place. 

We hope to be able to provide more clarity later following a meeting with representatives from the Department for Business, Energy and Industrial Strategy this morning. There are still many concerns within our industry and we are working hard to get answers so that we can plan to return to work safely when the time is right. 

We will provide a further update later on today. 

Image// Goodlife Barbershop.

EVOLive : Keith Conniford and John McNally MP

We were delighted to be joined on EVOLive on Monday 11th May by CEO and Registrar of the Hair and Barber Council, Keith Conniford and by the Chair of the All-Party Parliamentary Group for Hairdressing, Barbering and Cosmetology, and former barber, John McNally MP.

We discussed the most recent UK Government update pertaining to the possible re-opening of UK Barbershops, as well as the key issue of industry regulation and more.

If you missed it, don’t worry… watch it below!

Buy Any Wahl 1919 Product – 50% of Proceeds Goes to PBA Covid-19 Relief Fund in North America

Wahl Professional has partnered with the Professional Beauty Association (PBA) to support barbers and stylists who are out of work due to COVID-19. Throughout May, 50% of the purchase price of any 1919 by Wahl Professional men’s grooming line product will be donated to the PBA COVID-19 Relief Fund when customers go to the Wahl Professional website and use the code PBA at checkout.

“We know that these are hard times, and we’re glad we can partner with PBA to help further contribute to the COVID-19 Relief Fund,” says 1919 Product Manager, Allan Vodicka. “We know that others want to help, too, and this an easy way to do that. Every little bit – even the purchase of a tube of pomade or hair gel – can help a barber or stylist get through this difficult time.”

Wahl is no stranger to lending a helping hand to the industry during tough times. In addition to the 1919 donation opportunity, the company has also made a direct donation to the PBA COVID-19 Relief Fund. And in an effort to keep barbers and stylists learning and growing during this time, Wahl Professional has been providing free online education, taught by members of the Wahl Education and Artistic Team, each week on its social media sites. Information about when W.E.A.T. members are going live can be found on the Wahl’s Instagram (@wahlpro) and videos are housed on its Facebook page, allowing viewers the opportunity to re-watch the educational videos.

 Follow Wahl Professional on Instagram (@wahlpro) and on its Facebook page to stay up to date on its partnership with PBA and to see how as a company they are helping give back to relief efforts. Click here to see how each 1919 men’s grooming product can be used to style any cut. 

To purchase 1919 by Wahl Professional men’s grooming product click here and use the coupon code PBA to have 50% of your purchase donated to the PBA COVID-19 Relief Fund. To learn more about the relief fund, to see if you qualify to receive a grant, or if you wish to donate go to ProBeauty.org/PBA-Charities/COVID-19-Relief-Fund.

To learn more about how Wahl is making face shields for hospital and healthcare workers, click here.

NHBF working with UK Government to deliver ‘return to work’ guidelines

The National Hair & Beauty Federation is working with the Government to deliver guidelines for how the hair, beauty and barbering industries can safely return to work. These will be released in line with the Government ‘roadmap’ out of lockdown which is expected to be announced this week. However, the Government is not yet prepared to discuss the times when different industries will be allowed to re-open.

The NHBF is part of a number of working groups made up of trade bodies from a range of different industries. The NHBF has informed the government of industry-wide concerns based on recent survey findings. 

This NHBF survey attracted almost 2000 responses from hair and beauty salons and barbershops. When asked what their biggest worry was about re-opening, 84% of respondents said they were concerned about how to maintain social distancing when working in close physical contact with clients.  

Nearly three quarters (74%) were worried about what kind of personal protective equipment (PPE) would be needed, its cost and availability. Almost two thirds (64%) did not want to see business disrupted again by a second wave of coronavirus infections or a second lockdown period.

Hilary Hall, NHBF chief executive, said: “We have taken our survey findings to government at the highest levels, including a round table meeting with Alok Sharma, Secretary of State for Business, about the need for sector-specific guidance that everyone can rely on. These discussions are about how we can return to work safely, not when.  A key concern for Members is PPE, but until the government has issued advice on this important topic, we still cannot answer questions from Members about exactly what will be required.”

For more information and FAQs, please visit www.nhbf.co.uk/coronavirus and follow the National Hair & Beauty Federation on social at @nhbfsocial.

TOOL SELECT – the ultimate resource to find the perfect tool for every style, every cut

Not sure what tool you need for a cut? Check out TOOL SELECT by Andis.

With so many clippers, trimmers and tools on the market, this simple, free to use online tool selector, created by Andis Company, helps barbers and stylists find the right Andis tools for every style, every cut. 

Visit TOOL SELECT at https://toolselect.andis.com and the resource guides barbers and stylists through every technical need to arrive at a selection of tools perfect for the job in hand. For example: Choose HAIR and you’ll be invited to select from FULL HAIRCUT or DETAILING, OUTLINING OR TRIMMING…Go the FULL HAIRCUT route and you are presented with a range of different cuts and then hair types to tailor tool choices to your specific requirement. In just a few steps, a wide range of Andis tools is narrowed down to a small selection compatible with the cuts and styles that you’re looking to create. 

‘This innovate online resource helps barbers and stylists to find the perfect tools for every cut and style’, says Angie Perino, Andis Global Education Manager – Barber and Beauty. ’This simplifies the task of finding the right tools and ensures barbers and stylists get what they need quickly and effectively.’

Discover TOOL SELECT at https://toolselect.andis.com to find out what tools you need to create the ultimate cuts and styles.

EVO Rewind: Whitney VerMeer

KNOWN FOR HER EDGY, EDITORIAL CREATIONS, WHITNEY VERMEER HAS BECOME A HIGHLY RECOGNISED BARBER, PHOTOGRAPHER AND ANDIS PLATFORM ARTIST. BARBEREVO TALKED TO WHITNEY RECENTLY TO FIND OUT WHERE IT ALL STARTED AND WHAT SHE HOPES TO ACHIEVE IN THE FUTURE

“I’ve been doing hair for 10 years now,” says Whitney, who started out in cosmetology, covering everything from hair coloring to spa services. After two years of cosmetology, Whitney made the move to Minneapolis and began working under a barber who trained her in traditional barber methods.

Despite never going to barber college, Whitney took an unique approach to her own education. “I didn’t get to finish my training, so what I started doing was taking pictures of my work and then critiquing it, training myself to get better at cutting,” she explains.

What started as a self-teaching method quickly developed into a passion, and photography is something that now plays a huge role in Whitney’s life. Known for her unique portfolio of photography, she says she would do a shoot a week if she could! 

She certainly has her own style and anyone that follows her on Instagram or has seen her body of work, knows she loves to work in black and white. “I love those kinds of images. I’m always attracted to artwork in black and white too so it just felt right. When people want me to do a color shoot, I always think to myself ‘yeah that looks cool but it would look so much cooler in black and white’.”

At her studio in Minneapolis, Whitney splits her time between cutting clients and styling and shooting her editorial work. “My ultimate goal is to be focusing solely on visuals and spending less time behind the chair with clients,” says Whitney. For now, though, she still has a pretty long list of loyal clients. “I’ve been working with most of my clients for about three years now, but I only work behind the chair three days a week and I’ve gone down from around 300 clients to about 40-60.”

How then, did she go from a career in cosmetology to a client list of 300? “I guess what’s really funny is I still don’t really feel like a big success. I always put out what I want to put out when it comes to my work, I like to push boundaries. I always say my goal is not to be the best at something, it’s to change perceptions and that’s what’s most important to me.”

What certainly put Whitney on the map was her win at the North American Hairstyling Awards in 2017, where she was crowned Men’s Hairstylist of the Year. “Winning that award got me a lot of exposure, but I’m not going to enter that category again. My goal is to win Hairstylist of the year. Ideally, I’d like to try to win every category!” 

Whitney specializes in cutting short hair, whether that’s on men, women or non-binary individuals. “When I first started cutting men’s hair, a lot of people asked me if I was just doing it because it was easy, but it’s not and I really wanted to show them that it was an artform. I feel a responsibility to help push the industry further that way.”

In her quest to push the industry into the spotlight, Whitney has involved herself more and more in education over the years, and last October she became a platform artist for leading clipper brand, Andis.

“I’ve always only used Andis, it’s always been my go-to. I am longtime lover of their products and when I started meeting people from the company, I saw how passionate they were about family and I just fell in love with the brand.”

“I’ve been using them ever since I got out of cosmetology school. My favorite one is the Super ZR, but anything from their cordless range really. When I first started cutting with cordless, it changed the way that I cut hair because I just wasn’t restricted anymore.”

As well as her role as a Platform Artist, her proficiency in styling and shooting editorial has opened up even more opportunities with the clipper brand, creating editorial work for both herself and Andis. “It’s more or less coming up with unique haircuts using the Andis range, while also creating some more dynamic shots of the products themselves,” explains Whitney.

The project will allow her to organize shoots with other artists, as well as putting together two photo- and video-based shoots a year for Andis, creating the concept and assigning different roles to other members of the Andis team. “It’s really awesome, I’m so excited about it!”

It’s safe to say Whitney likes herself busy, as on top of her editorial and educational work with Andis and her 40+ client list, she is currently developing her own product line, from hair care to even clothing and lifestyle, giving part of any proceeds to a yet to be decided anti-bullying foundation.

Outside of her professional goals, Whitney is also really passionate about supporting women in the barbering industry. “One of the things I’m really passionate about is taking gender away from everything, it’s not a men’s haircut, it’s a short haircut. I’m working on some new initiatives with Andis to support women in barbering culture and I’m really excited about that.”

Wahl Professional’s Disruptour Brings Cutting Edge Barbering and Business Education to the Professional Hair Industry

Sterling, IL (April 27, 2020) – Wahl Professional plans to kick off its second leg later this year of Disruptour, (Disruptour.com) a nationwide barber education gathering designed to teach the latest barbering and business skills.  Disruptour successfully kicked off in March in San Diego and Las Vegas before taking a hiatus due to COVID-19. For more information on upcoming show dates and to receive a 25% discount when you purchase your tickets visit Disruptour.com/Tickets. With a VIP ticket purchase, attendees will receive a limited edition Disruptour-branded Cordless Magic Clip. 

Disruptour attendees will learn cutting-edge clipper skills to push their cuts and styles to the next level. However, unlike regular shows, the Disruptour will also teach barbers and stylists how to build their brand image through social media, photography, and key business skills. The tour will feature Wahl Education and Artistic Team (W.E.A.T.) members, Nieves Almaraz (@howtofadehair) and Kevin Nguyen (@yakuzabarber), Wahl Professional’s new creative consultant, Byrd Mena (@byrdmena), and other professionals in the industry who all share the same goal of bringing high-quality education to the industry.

 The idea of the tour stemmed from a conversation between Lisa Finucane, Wahl Professional’s US Director of Education, and W.E.A.T. member, Nieves Almaraz, who wanted to create an intimate event where people have a chance to learn close up, get their questions answered and meet the educators. This quickly turned to something more when Finucane met Byrd Mena, founder of SharpFade, and an international hair show promoter. Byrd officially joined the Wahl Professional team as a creative consultant with the first goal of helping to bring Disruptor into fruition. His partnership has brought additional industry leaders to the show stops across the country.

Attendees to the first two Disruptour shows were able to interact one on one with the educators without any pressure. “Everybody was so impressed with the barbers and stylists on stage,” said Mena. “Our goal was to bring great education in an intimate setting that was really user-friendly and non-intimidating to barbers and stylists. We were so happy with the feedback. People kept telling us how much they loved what they learned.”

“Wahl strives to be a company that brings the community together wherever they are. The energy from the first two shows was just amazing,” said Lisa Finucane. “We can’t wait to do more of it.” 

With COVID-19 currently putting everyone’s life on hold, the Disruptour team pushed back a few of its show dates and took a positive spin on everyone staying at home by offering complimentary online education and a discount on upcoming show tickets:

  • Complimentary Education
  • Wahl Professional is holding Facebook Lives every week with W.E.A.T. members teaching various cuts, allowing watchers to have a Q&A session, and the ability to re-watch each video.
  • The clipper manufacturer is also holding Instagram Lives on their account with exclusive interviews with W.E.A.T. members and how are they are handling their business through COVID-19. Throughout the next few weeks, each educator on the Disruptour will be holding Instagram Lives on each of their social media accounts to stay connected with members of the community and provide free and quality education to everyone who wants to learn.
  • To view videos and stay up to date when educators will be going live follow Wahl on Facebook and Instagram (@wahlpro).
  • 25% discount on all Disruptour tickets
  • To purchase a ticket visit Disruptour.com/Tickets. With a VIP ticket purchase, attendees will receive a limited edition Disruptour-branded Cordless Magic Clip.

Wahl Clipper Corporation to Offer Face Shields for Hospitals and Healthcare Organizations

Sterling, Illinois manufacturer quickly works to produce 100,000+ within days.

Sterling, IL (April 20, 2020) – With the world currently turned upside down due to the COVID-19 pandemic, Wahl Clipper Corporation has stepped up to help produce and provide face shields for healthcare workers. The clipper manufacturer is working with its trusted manufacturing partners to make the face shields and will produce 100,000 by mid-April with the ability to produce larger quantities within very short lead times. The 101-year-old Sterling, Illinois-based hair clipper company is best known for manufacturing products for the professional, consumer and pet grooming industries.

“We understand there is a great need for protective equipment among our healthcare workers right now and we want to be as helpful as we can to those who are doing so much for all of us,” says Lance Wahl, global vice president professional products. 

The face shields have been redesigned by Wahl’s top engineers, who have also made the design available for makers and creators to use and expand upon in good faith. Wahl will distribute these products to local and regional hospitals as a public service. The face shields are not FDA certified and cannot be sold to any reseller.  

To learn more about the construction of these masks and how healthcare organizations can place orders, visit c19protect.com. To learn more about Wahl Professional, visit wahlpro.com.