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Summer is in full swing – and so is the latest edition of BarberEVO UK. Packed with sun, style, and sharp ideas, Issue 51 brings the season’s boldest innovations, industry insights, and barbershop brilliance straight to your chair. This edition is all about evolution, expansion, and energy – and trust us, you don’t want to miss it. 

THE COVER: 
On the cover this issue is one of the striking collections fresh from our latest UK Roadshow – a powerful snapshot of talent, texture, and next-gen creativity on full display. 

IN THE CHAIR & ONE 2 WATCH: 
This edition, we get In the Chair with Charles Rose – owner of Crate Cheshire, and ambassador for both Matakki and STMNT. Charles shares his journey from humble beginnings to becoming one of the most respected names in the game. Our One 2 Watch is rising star Kostas Mourgelas, Fox Barbers owner and SB Barbering Academy alum, fresh off the stage from our Roadshow in Newcastle. 

EDUCATION: 
From the future-forward ethos of Tomorrow Education, to Wahl’s revamped course lineup and Novo Cabelo’s tailored training approach, this issue is packed with progressive education insights. We also spotlight leading brands like Gamma+, Lovemore, and OSMO, all raising the bar in learning and development. 

INTERIORS: 
Pushing the boundaries of modern barbering, we take you inside two standout spaces: HAUS and Ex Studio – where design meets disruption, and style is always on point. 

BUSINESS: 
On the business side, we go Behind the Brand with heritage grooming legends PASHANA, hear from columnist Mark Maciver, and dive into the new-age business blueprint with UNDERFOUND. Plus, we unpack everything from retail to tech that’s helping barbershops scale smarter. 

GROOMING: 
This issue’s grooming game is strong – with features on Morgan Jones, an inside look at James Beaumont’s evolving approach, and a deep dive with Arturo in Kingston and the team behind the booming grooming brand Vines Vintage. 

All this and so much more in BarberEVO UK Issue 51 – the ultimate guide to making this summer your sharpest one yet. 

Don’t miss it. 

Summer and festival season are here and with that in mind, we caught up with award winning men’s hairdresser, Jim Shaw. Here, Jim shares what hairstyles he thinks will be dominating trends for men this summer – focusing on lowkey, effortless summer styles.

The Broccoli Cut

For those who want to embrace a youthful look and enhance their natural hair texture, the Broccoli Cut is a perfect choice. For the summer months and festivals, this hairstyle is great as it is very laidback and relaxed but still looks bold and polished. To enhance the look, ask your barber/men’s hairdresser to taper the sides and create a seamless transition from the sides to the top of the head which should be kept longer and more voluminous. With this style, it’s all about defining your natural curls/waves. Therefore, you should start your styling on damp hair working with a curling cream like Label M Curl Define Cream and working this through your curls for definition and then finishing the look with a sea salt spray such as Label M Sea Salt Spray to add further volume, texture and hold whilst giving the finished look a more natural feel.

Man Bun

The man bun has been seen on many male celebrities recently, including Bradley Cooper and Jared Leto. It’s an iconic hairstyle which pairs were with the summer months and festival season where men are looking to wear their hair back off their face whilst providing them with the opportunity to customise their look and pair it with faded or shaved sides. The bun can also be worn in a variety of different ways, including towards the back of the head, nape or worn like a pineapple at the top of their head. I particularly like this style paired with an undercut and styled slicked back to the back of the head using a comb and high hold and shine product like American Crew Superglue.

Braided Rat Tails

Not for the faint hearted, this style is super quirky and was recently sported by Matt Smith at the Armani runway show in Milan. This is a fun look for men with longer hair to experiment with, particularly for festival season. By braiding the hair from the middle this will create an eye-catching style whilst also keeping hair tamed all day and night. For those feeling extra adventurous, they can team the rat tail at the back with a pop of bold colour to add a further cool edge to the look.

When it comes to men’s grooming, American Crew has long been at the forefront of innovation, setting the standard for professional styling products. Now, with the launch of their new pre-styling shampoo range, Ian Harrold shares with BarberEVO why this is a must-have range for barbers and their clients.

“People are asking, ‘Why is there a need for a pre-styling shampoo?’,” Ian told us. “My answer to that is 14 years ago, you never would have thought you ‘needed’ an iPad, but that need was created following the launch and demand. 

“So that’s what American Crew are doing here with their Pre-Styling Range. For example, the Fiber Pre-Styling Shampoo adds strength and texture to the hair with the Fiber properties so that when you enrich it with either the Fiber Grooming Foam or Fiber Cream you don’t need as much product. This product is like a magnet that pulls all aspects of the grooming together and makes styling easier for both barber and client alike.” 

We asked Ian to tell us why this new American Crew range is so revolutionary to the male grooming industry, and he explained: “This is the first male grooming range that has styling elements brought into the shampoo while cleansing the hair as well. With this product, you don’t need to use conditioner because when you’re adding elements of product to the hair shaft you don’t want to rinse that out with conditioner. 

“With the Boost Pre-Styling Shampoo, you will find that as soon as you start towel drying your hair already has extra volume and will start defying gravity once you add that friction. While cleansing the hair and scalp, there is added volume already so when it comes to styling with the Boost Powder, you will use less product as the hair is already infused with some of those styling properties.” 

And why is this something that Ian recommends for both barbers to use behind the chair and for their clients at home? “This range, consisting of the Boost Pre-Styling Shampoo, Fiber Pre-Styling Shampoo, and the Forming Pre-Styling Shampoo makes their haircare regime much simpler and allows people to get better value and effectiveness of their styling products. 

“With the Forming Pre-Styling Shampoo, this is great for helping clients with curly and Textured hair wake up with curls held in place. It removes that element of frizz and that can often come with curly hair, while adding shine and complete curl definition.”

Ian continued, noting: “One of the key things I know about male grooming is that men like products with ease – which is why 3-in-1 products are so popular. So, if you can offer a product that helps simplify their routine at home, it offers great retail value while also allowing barbers to have a more effective service behind the chair. 

“A lot of my clients will tell me that they don’t have time for in depth styling routines, or don’t know how to apply products. This range becomes an easy retail sale because it gives them the benefit of time and ease when creating the style they’re trying to achieve. For barbers, I’d recommend talking your client through the steps when you’re styling their hair and how these products will benefit them.” 

With new products, it can be daunting to integrate it into the barbershop wondering what if your clients or team don’t like it, but Ian shared some of the reactions he’d received. “This is definitely an addition to the American Crew family that has been really well received by the team,” he told us. “We were a bit sceptical at first but after seeing the results, we have implemented the Pre-Styling Range across the board. Now it’s officially launched, we are seeing the client reception to using this at home and it’s been extremely positive.” 

Cal Newsome, last year’s top NHBF Influencer, award-winning barber, and member of the Wahl Artistic Team, has been announced as the host for this year’s NHBF Top 50 Hair Influencers. This event, which features the industry’s only independently compiled influencer list, will take place from 5 to 6 PM on Sunday, June 22, at HairCon, held at O2 Victoria Warehouse in Manchester.

As the owner of Bull & Co Barber Club in Shropshire, Cal will join the NHBF team on the Social Stage at HairCon to announce the top 50 hair and barbering influencers. These recipients are chosen based on independently judged results powered by algorithms.

Attendees at HairCon will be the first to witness the official reveal, making this a must-attend event for both industry professionals and fans.

NHBF Chief Executive, Caroline Larissey, said: “We’re delighted to have Cal Newsome hosting this year’s Top 50 Hair Influencer reveal. As last year’s winner and a respected voice in the industry, Cal brings genuine insight and credibility to the event. His passion for barbering and commitment to raising industry standards make him the perfect person to lead the celebration.”

This year’s host Cal Newsome added: “I’m proud to be hosting this year’s NHBF Top 50 Hair Influencer reveal. Being recognised last year was a big moment for me, and it’s great to now be part of highlighting others who are pushing the industry forward. There’s so much talent out there, and this event is a great way to give it the recognition it deserves.”

Join Caroline, Cal and a host of your favourite industry influencers live at HairCon on Sunday 22^nd June at 5.10pm on the social stage as the list is revealed – who will take the top spot this year? 

Dense Hair Experts and creative agency Kiss Branding have won the prestigious Diamond Award for Best Visual Identity from the Lifestyle & Wellbeing Sector at the Transform Awards. The accolade recognises their bold and thoughtful approach to tackling the stigma surrounding hair loss through an empowering and authoritative brand identity.

The Transform Awards, which celebrate excellence in rebranding and brand development, praised Kiss Branding for creating a “simple yet impactful visual identity” that confidently stands out in a saturated market. The project not only elevated Dense’s market presence but also delivered tangible commercial success, increasing conversion rates from 0.4% to 2.3%.

Judges highlighted the modern and credible nature of the brand work, noting its careful balance between clinical-level personalisation and consumer accessibility. Kiss Branding’s deep understanding of Dense’s audience enabled them to challenge outdated perceptions and create a brand that speaks to real people with clarity and empathy.

Dense’s win places the Leeds-born brand among the most respected names in global branding. Other major winners at this year’s Transform Awards included LEGO, Aston Martin, ZSL, TikTok and TNT Sports — a peer group that underscores the scale and significance of Dense’s achievement.

Aasim Hashmi (ASH), Co-Founder at Dense, said: “For us, this isn’t really about awards — it’s about recognition that the work we’re doing matters. Hair loss is something that affects so many people, but the conversation around it has always been awkward or brushed off. We set out to change that. To move things on from banter and bravado to real, science-led solutions that actually helps people take control early, confidently, and without the stigma. This award tells us we’re on the right track — but we’re nowhere near done.”

Kiss Branding is an award-winning creative agency specialising in bold, insight-led brand identities. Poonam Saini, Creative Director at Kiss Branding, said: “The best brands don’t just sell products, they meet real needs and empower people to live their best lives. Dense is one of those brands. This award celebrates a true transformation, from strong strategy and compelling storytelling to bold, standout creative all coming together to shift perceptions and make a real difference in young men’s lives. I couldn’t be prouder of the Kiss team, the incredible Founders at Dense®, and everyone who has helped shape this work. This is what meaningful branding looks like.”

The Scottish Hair & Beauty Awards will take place on Sunday 24th August 2025 at the iconic Glasgow Hilton, with the biggest names in the industry coming together for a night of glitz, celebration, and career-defining recognition. This year’s event promises to be more spectacular than ever, shining a well-deserved spotlight on the talent, creativity, and hard work that powers Scotland’s vibrant hair and beauty scene.

On the red carpet, we’re thrilled to welcome two of the industry’s most loved personalities — Fallon Carberry and Justin Mackland — who will be hosting exclusive interviews with finalists and special guests, bringing the red carpet to life with energy, elegance, and a whole lot of fun.SHABA Founder Joanne Reid shares:
“Every year the standard gets higher, and 2025 is no exception. Our finalists represent the best in Scotland — bold, passionate, and game-changing professionals who are shaping the future of the industry. We’re so proud to celebrate them all.”

With celebrities, influencers, industry leaders, and creatives in attendance, SHABA 2025 is set to be an unforgettable celebration — complete with a high-impact awards ceremony, live entertainment, and the legendary SHABA afterparty.

🎟 Tickets are now on sale and expected to sell out fast — secure your spot at Scotland’s biggest hair and beauty event of the year.

Best Apprentice Barber
Revival room	Paul mclaren
Kings barber shop	Robbie gemmel
Future Studios	Mark Howie
Rag & Bone Barbershop	Kye Stewart
The Cave BarberShop	Jodie Taylor
Wee Rebel Barber	Jax Flanagan
Beardy beardy Finnieston	Grant Clark
Brown & sons barber co	Cayden Brown
Beardy Beardy Renfield Street	Lewis Templeton
Serpent Kings Barbershop	Rhys Brannan

Best Barber Colourist
Dadi Long Locs	Dadi Long Locs
Craig Boyd Hairdressing	Kirsty Newlands
Barber & Groom	Leigh Legano
URBANHAIR	Zoe Clark
The Cave BarberShop	Rafal Golaszewski

Best Barbershop

The Cave BarberShop

Kings barber shop

Atelier Alexander – Salon & Barbers

Black Lotus Barbers

R+R Studios

The Changing Room Barbershop

Orbit Smoke Barbers

Serpent Kings Barbershop

Rag & Bone Barbershop

Beardy Beardy Renfield Street

Beardy beardy Finnieston

Mr Dun Barber

Best Male Barber
URBANHAIR	Blayre Turnbull
Mr Dun Inverurie	Tate Mckenzie
Rag & Bone Barbershop	Aaron Wilson
The Cave BarberShop	Scott Thompson
R+R Studios	Keiran Flynn
Apex studio – Premium Barbering	Zak Khokhar
Kings barber shop	Alan nassadi
Hard Grind	Daniel Laird
Beardy Beardy Renfield Street	Mark shannon
Beardy Beardy Renfield Street	Tommie McGuckin
Black lotus barbers	Aaron Fallon
Beardy beardy Finnieston	Euan Pirie
Morelife barbershop	Blair Cochran-Brash
Atelier  Alexander – Salon & Barbers	Stephen Binnie
Sandras Unisex Hair Salon	Kyle Morton

Best Trainer / Training School

Desiree’s

Erasure Skin Academy

James Dun Salon

MANIQUE Beauty Salon & Academy

MADEwithMTA Barber Academy

Fempire Beauty / Fempire Beauty Academy

Samantha Blues Hair

Mr Dun Barber

Evolution Hair Clinic

Best Female Barber
Black lotus Barbers	Erin Wick
Barber & Groom	Leigh Legano
Mastercut Hairdresser Glasgow	Sabrina Samuel
Orbit Smoke Barbers	Angela Dickson
Serpent Kings Barbershop	Janna Carlton
Serpent Kings Barbershop	Emily McKenna
R+R Studios	Michelle Duncan
Kings barber shop	Joanne woods
MINT Barbers	Sheridan  Smith

Iconic barbering brand PASHANA® proudly unveils the next chapter in its storied legacy with a striking new visual identity, showcased in a recent photoshoot set in an authentic, working barbershop. 

With a rich heritage spanning back over a century, to 1910, PASHANA® has long been trusted by professional barbers for its classic grooming products and traditional formulations. The brand’s recent refresh honours that rich history while embracing a contemporary look designed to resonate with today’s discerning barbers and style-conscious clientele. After all, even the classics need a little touch up now and again! 

The new photography captures the essence of the PASHANA® range in its natural habitat — a barbershop! From vintage chairs to heritage tools of the trade, the shoot brings together timeless barbering traditions with the modern evolution of the brand. 

The brand refresh includes updated packaging, enhanced branding elements, and a renewed focus on supporting barbers with products that blend classic quality with contemporary appeal. Trade wholesalers Trade wholesalers will also appreciate the strengthened shelf presence and elevated visual impact that PASHANA® now has. 

Wholesalers and industry professionals can expect to see the fresh look rolled across stores and marketing materials in the coming months. 

Olivia Garden, a leader in professional and consumer hair care tools, proudly introduces its latest innovation: the OG Barber Shear Collection. Designed with precision, durability and comfort in mind, this collection includes three shear sizes (5.75”, 6.25” and 7”) along with a 6” thinner, catering to the diverse cutting needs of barbers and hairstylists.

Each shear in the OG Barber Shear Collection is engineered with a distinctive matte black titanium coating, reinforced steel alloy and convex blades. These unique features enhance durability and ensure superior hardness and longevity for smooth and effortless cutting performance. Plus, with larger finger holes and two sets of finger ring inserts, the shears provide a customized, ergonomic fit for all hand sizes.

The 6.25” thinner, designed with 30 handcrafted teeth featuring micro-serration, offers seamless blending and texturizing capabilities. An offset handle with specialized thumb curvature keeps the hand relaxed in a natural open position, reducing strain during extended use.

Each OG Barber Shear Collection purchase includes a premium zipper case with essential maintenance tools like the ShearCare™ oil brush, cleaning cloth, finger ring inserts and a tension adjustment tool. Purchase also offers eligibility for the Exclusive Service Program. This program allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair, ensuring optimal shear performance over time.

With its superior design, precision craftsmanship and hassle-free maintenance program, this collection is set to become an essential tool for barbers and stylists alike. The OG Barber Shear Collection is available for purchase at www.oliviagarden.com and select Olivia Garden retailers. Be sure to follow the brand on Instagram, TikTok, and Facebook for more information.

The Fellowship for British Hairdressing is unveiling their next phase of development, welcoming three new members on to their Executive Board. Under the guidance of CEO, Barry Stephens and President, Ashleigh Hodges, the past few years has seen incredible growth for the Fellowship, celebrating their highest membership to date, opening two new Centres of Excellence, and continuing to provide the industry with
educational opportunities for their members in the shape of Hair & Vision events and the new Creative Xchange localised presentations.

• The new Fellowship Executive Board members are:
• Chris Foster, Head of Technology
• Marnie Williams, Head of Further Education & Centres of Excellence
• Marcus Allen, Head of Business

Chris Foster is an internationally recognised, multi-award-winning barber with a career that spans the worlds of grooming, fashion, education, and digital innovation.
Chris was the first to create a dedicated barbering app for barbering education, breaking new ground in how industry knowledge is shared and scaled. He went on to establish his own academy and develop signature digital products designed to help barbers and hair professionals grow their influence and income. Chris is deeply passionate about bringing the tools and mindset of the digital world—such as
automation and AI—into the hair industry, while always preserving its unique creativity and craftsmanship. Through his company, The Profile Guy Digital Agency, he equips professionals with systems that help attract, convert, and retain clients on autopilot—freeing up time so they can focus on what they love most. Chris Foster joins the Fellowship Executive Board as the Head of Technology. His role will explore how technology is shaping the industry and how to keep the Fellowship’s members informed on all things related to technology.

Marcus Allen is an internationally experienced Salon Management Professional and Educator, offering a proven track record of maximising profits and consistent growth
in high end salons and businesses. Marcus co-created Paramount Business, a platform delivering advanced salon business education across the U.S., Canada, UK,
Ireland, and Australia. Upon returning to the UK, he continued to shape the industry, supporting Urban Retreat before moving to The Refinery, a multi-award-winning
men’s grooming brand. Alongside these ventures, Marcus remained active in London, Milan, and Paris Fashion Weeks over the last five years. His focus on innovation and business transformation led him to become General Manager of
Electric Space, a premium co-working salon, photography studio, cinema, and member’s space, redefining how creative professionals work and collaborate. Marcus Allen joins the Fellowship Executive Board as the Head of Business, where he will facilitate the best practices, innovation, new technology, and business tools to hairdressers, salon owners, and educators – strengthening the industry with a
greater understanding and foundation.

Marnie Williams is the Head of Hair and Beauty at West Suffolk College with over 42 years’ experience in the hairdressing industry – starting out as a stylist in the best
Dublin salons, then working for L’Oreal as a Technical Consultant, ultimately becoming an educator in both the private and public sector. West Suffolk College is a
3 Star Fellowship Centre of Excellence, which was awarded for the achievements of their students and the opporunties that the college has created for their students.
The college was awarded ‘outstanding’ in all 4 area of OFSTED measures, including ‘strong’ for the newest skills category. Marnie has worked alongside The Fellowship
for almost 4 years helping to create the Centre of Excellence project, modelling, piloting, re-working, and developing a programme that will recognise excellent education for 16–19-year-olds leaving school and into industry. Marnie joins the Fellowship Executive Board as the Head of Education and Centres of Excellence, aiming to help bridge the gap between education and employment, whilst giving the
next generation the support and preparation for succeeding in to industry.

“We’re delighted to have three new exceptionally talented individuals joining the Fellowship Executive Board. Chris Foster, Marnie Williams and Marcus Allen will bring their expertise and knowledge to the Executive Board to help nurture and develop the skills and talent of Fellowship Members… This Year, the Fellowship’s Executive Board will continue to encourage the growth of those who are new to the industry and those who have worked in the industry for
many years. The Fellowship will be collaborating and bringing the industry together from all over the UK – with a focus on inspiring, educating, and encouraging salon stylists, salon owners, freelance stylists, and barbers”,

Ashleigh Hodges, President of the
Fellowship.

“As the Fellowship moves towards its 80th Anniversary, and the industry continues to shift on its axis, we are delighted to have three new dynamic members joining us on the
Executive Board. The plans we are putting in place today will benefit the whole industry of the future, both creatively and commercially. These new positions will help us gather and analyse business critical data, as well as attracting “Best in
Class” Business, Technology and Education Partners for the direct benefit of our members and the wider hairdressing community”.

The Fellowship for British Hairdressing’s CEO, Barry Stephens,

22-23 June 2025 – O2 Victoria Warehouse, Manchester

HairCon, the ultimate festival of hair and barbering, returns to Manchester’s iconic O2 Victoria Warehouse on 22-23 June 2025 with a stellar main stage lineup featuring the biggest names in the industry. This year’s stage will come alive with visionary presentations, live demonstrations, and creative collaborations from some of the most innovative minds in hairdressing and barbering. Secure your tickets today to ignite your career, inspire your teams and elevate your hair game at HairCon this June.

An Unmissable Main Stage Experience

The HairCon main stage will be electrified by a powerhouse lineup of global hairdressing icons, barbering titans and an unrivalled collective of brands. The Trevor Sorbie Creative Team will mark a legendary return to the stage in a special collaboration with Keune. Alfaparf Milano Professional with Paul Stafford and the Sanrizz Artistic Team will showcase ‘Evolution’ bringing together two iconic brands dedicated to the pure craft of hairdressing. Sassoon Academy, led by Creative Director Mark Hayes, will break down the revolutionary Vidal Sassoon approach, revealing the complete creative process behind their iconic cuts.

Wella Professional joins forces with James Earnshaw to bring an inspiring fusion of cut, colour, and style, igniting creativity for stylists everywhere. Wahl takes the spotlight with expert-led barbering and men’s grooming innovation, while Revlon Professional’s Artistic Team presents BOLD: UNLIMITED – pushing hair artistry beyond its limits. Danger Jones makes its UK stage debut with a fearless, high-energy colour show, while Blue Tit Education, in collaboration with Leaf Scissors, unveils their unseen 2025 collection ‘Dusk,’ celebrating individuality and London’s underground fashion scene.

L’Oréal Professionnel delivers industry pioneers and award-winners the likes of Frazer Wallace, who will craft an unforgettable performance for his inaugural solo show. A guru in the world of Afro and textured hair, Naomi Brooks will elevate these techniques to create showstopping styles. The Fellowship for British Hairdressing will bring their talented project teams to the stage showcasing the next generation of talent. Josh Lamonaca and Darrel Starkey push the boundaries of Men’s hairdressing in a dynamic showcase of cutting and colouring mastery. With more names still to be revealed, the Main Stage at HairCon presents an unforgettable experience for the hair and barbering professional – bold, boundary-breaking, and unmissable.

The Ultimate Industry Gathering

HairCon 2025 isn’t just a trade show – it’s a movement. From captivating stage performances to hands-on learning opportunities, immersive brand experiences, and exclusive networking events, the weekend will be the epicentre of education, creativity, and collaboration. Whether you’re a seasoned stylist, a budding barber, or a salon owner looking for the latest innovations, this is the must-attend event of the year.

Partnered by

Tickets Now Available

Don’t miss your chance to witness the future of hairdressing and barbering unfold live on stage. Secure your tickets now at www.haircon.co.uk and be part of the most exciting event in the industry.

Tickets also include a one month FREE trial of the Hilton Club membership!

Visit HairCon.co.uk and follow @Hairconshow on social for teasers, schedule announcements, and the latest news in the build up to the event in June.