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UK & Ireland News

OSMO providing unique colour courses for professionals of all levels

OSMO®, a leading collection of professional colour, care and styling products, have launched a series of unique training courses in the UK designed to aid stylists and barbers to give them the power and confidence to create.

Full course details are listed below:

Wild About Colour
For all colourists wanting to develop their advanced colouring and vivid colour techniques with OSMO IKON® Color Psycho and Colour Revive.
Date: 12th October 2020
Place: Wilkins & Stroud Hair & Beauty, Unit 1, Newport South Business Park, Middlesborough, TS1 5QN
Price: £25

Colour Discovery
For beginner colourists wanting to gain greater confidence using OSMO IKON® permanent hair colours.
Date: 13th October 2020
Place: Wilkins & Stroud Hair & Beauty, Unit 1, Newport South Business Park, Middlesborough, TS1 5QN
Price: £25

Colour Techniques
For all colourists to continue mastering modern colouring techniques and personalised finishes.
Date: 25th October 2020
Place: Hair & Beauty Supplies, Unit 11, 31 Coatbank St, Coatbridge, ML5 3SP
Price: £25

Colour Correction
For experienced colourists to gain understanding of performing corrective hair assessment.
Date: 26th October 2020
Place: Wilkins & Stroud Hair & Beauty, Unit 1, Newport South Business Park, Middlesborough, TS1 5QN
Price: £25

Shortcuts UK offering free training to barbers

It’s a new series of free online training classes to provide Shortcuts software users with an in-depth review of Shortcut’s features.

Key topic areas include: Essential reporting, advanced appointments, client management, and employee management.

Attendance is unlimited, and viewers can engage with Shortcut’s representatives to ask questions and interact.

Details on registration can be found here.

Booksy UK Announces Partnership with Innovative New Lifestyle Complex art.quarter and art.barber

A cutting-edge first phase of Digbeth’s new lifestyle complex is to open mid-October, powered by barber appointment booking software, Booksy.

BOOKSY UK is excited to announce the partnership with art.barbers – the first element of an innovative lifestyle complex, art.quarter, to launch – on the 16th of October 2020 in Digbeth, Birmingham. art.barbers will offer the highest quality barbering to men in Birmingham, whilst utilising Booksy’s health and beauty appointment booking system, with a plethora of COVID-conscious features to provide the ultimate barber shop experience.

“Booksy UK is proud to partner with art.quarter for the innovative launch of their first phase opening, art.barbers. Going to the barbers is no longer just popping in for a quick trim – it’s an important, imperative part of the modern man’s lifestyle. The overall client experience from seamless multi-channel booking, right through to post-appointment engagement has to be carefully considered to set a business apart from the rest – every step of the client’s experience counts.

Now when a visit out of the house is a much more considered trip, our end
users are looking for every opportunity to enjoy themselves in the safest
possible way – which is exactly what art.barber will offer. Clients want to immerse themselves in a stylish, unique environment that reflects the high level of skill sets from the team members, as well as being confident that the venue has their safety in mind with plenty of COVID-19 precautions in place, so both clients and barbers will have true peace of mind knowing they have taken every precaution to make safety a priority”, say Megan Mackie, UK Marketing Manager, Booksy UK.

art.quarter’s founder, Jordan Patel, expressed his excitement about the
opening, saying, “It’s great to be able to offer a beacon of hope in these
extremely trying times for the city. Coronavirus has had such a massive impact on the high-street, so to be in a position to open a business in this time and provide both employment and training to this number of people in the process, is a real blessing”.

art.barbers will form just the first part of art.quarter’s wider retail and lifestyle complex; comprising also of a women’s beauty salon, café, bakery, events space and food court. The next stages of the development are due to open later in 2020.

The Bluebeards Revenge Launches New Eco-Friendly Packaging Campaign

To celebrate their 10th birthday, leading men’s grooming brand The Bluebeards Revenge is proud to announce a business-wide packaging rebrand, aimed at improving recyclability and reducing waste for a cleaner future.

This exciting movement begins with a promise from the brand to “drastically reduce the amount of virgin plastic and single-use packaging” they use by 2022.

The first product to receive an eco makeover is the brand’s best-selling Pre-Shave Oil, which now features a 100% recycled plastic bottle and a newly designed label.

On the decision to radically redesign the brand’s packaging, Managing Director David Hildrew said: “The world around us is changing. As an established global brand we have a responsibility to ourselves and our customers to do as much as possible to minimise any negative effects on the environment.

“We are very proud of the steps we’ve taken with our newly designed Pre-Shave Oil and its 100% recycled plastic bottle. But this is just the beginning. Our new Pre-Shave Oil will soon be joined by a whole host of other exciting changes that’ll help to move our brand into the future in a responsible way.”

One of those additional changes will see the introduction of a new series of 150ml aluminium tins; to replace the current 100ml plastic tubs that the brand uses for its shaving and styling supplies. “These reinforced tins are infinitely recyclable and larger than our previous versions,” added Mr Hildrew. “We’ll also be encouraging all of our customers to get creative, finding new and exciting ways to repurpose our tins, rather than throwing them away.”

In recent years, plastic consumption has become a major concern for consumers. In fact, a recent survey by YouGov revealed that 46% of Britons feel guilty about their plastic consumption, while 82% are working hard to reduce the amount they throw away.

These statistics were supported by a consumer survey The Bluebeards Revenge carried out in late 2019, when more than 80% of responses confirmed that the environmental impacts of the products they purchased were important to them.

One big development to the brand’s new look is the absence of their iconic cartons. “Removing our products from their cartons was an incredibly difficult decision,” admits Mr Hildrew, “but it’s a decision we’re confident is for the best.”

When asked whether they’d prefer to see the brand’s products in or out of a carton, 56% of those surveyed voted for the latter. “Much of the feedback we received about our cartons in the build up to this rebrand suggested that, once opened, they were simply recycled or binned by end-users,” explained Mr Hildrew. “With this in mind, we’ve made the brave decision to remove this single-use packaging from as much of our brand as possible. We hope that this will help to drastically reduce any wastage our products create, while still maintaining the strong shelf presence our skull and crossbones logo is known for.”

Barberly – Bringing Digital Value to Barbers

Do you wake up in the morning with the pile of messages on various social media and manually cope with your appointments armed with a pencil and notebook? Or you already using one of the digital booking and salon management providers, yet want to come out of the provider’s shadow and grow your brand instead of the aggregator provider’s one? Barberly has stepped up their game to help barbershops grow their client audience through convenient digital tools.

“We are a Swiss software company with a focus on bringing digital value to barbers all over the world. It seemed like a half-baked concept that just might have legs, I thought one day. Now Babrberly onboards 600+ barbershops, 70K bookings for a total value of USD15 Mio. My team and I personally appreciate each barber/ barbershop owner for entrusting Barberly to give a wing to their flight to success.” – Andrew Gubal, Barberly founder and CEO.

  • Reach out to every potential client: User-friendly intuitive tools like a personalized mobile application on App Store and Google Play, that simplifies bookings for your clients, promotes positive brand image and even makes you a trendsetter for the peers – stand out from the crowd with the bright mobile app design and own logo, present your team in creative photos, upload lookbooks of best works, visualise and describe your services with photos, and many more ways to customise your mobile application. To reach and engage new clients for your business through a QR poster so that passers-by can book-in in a few clicks.
  • Cement clients’ loyalty: Show that you care and save time for your clients. Go digital and easily reachable – Mobile app, website, fast booking page on social media, booking Self check-in kiosks, QR posters. Manage the client database with the client LogIn functionality, add notes, client’s favourite services, send confirmations/notifications, newsletters. Launch the loyalty program, further manage bonuses. Enable secured payments. Sell client favourite products online. Propose a waiting list or house/hotel calls (e.g. wedding grooming).
  • Simple and efficient management of your daily business routine. Barberly web portal is the main management tool for setting your barbershop up and running and making changes needed – add and modify services, barbers, working schedules, start your mobile app or redesign it, set the cancellation policies to get a refund for no-show, activate payments and many more. Also, book your clients on the go with the Barberly business mobile app – a handy way for owners and barbers to manage the appointments.

Being there to support you with prompt customer service, building reliable software, praising customer feedback and building on the criticism are the three pillars that Barberly Team leans on.

“Great appointment app. Was really worried about going to appointments! This appointment app makes it so easy to set up and use. The customer service was great and very patient with me! Well done! Just go for it!!” – Dave S., salon owner

“1947 loves Barberly! I absolutely think this is the best platform on the market. The team and the application itself is amazing! I’ve received nothing but great feedback from our mobile app! This platform is extremely user friendly and the team is super responsive, which makes the overall experience exceptional!” – Terrance M., salon owner

Visit Barberly’s website for more product details, and find out how to become a partner. Follow @BarberlyCom on Instagram and stay tuned for more great features to follow.

NHBF Releases State of Industry Survey Results

The National Hair & Beauty Federation (NHBF) has released the results of its recent State of Industry survey, conducted across hair and beauty salons and barbershops throughout the UK. The results are now being used to put pressure on the government to support the hair and barbering industry to avoid a significant loss of jobs and closure of businesses that currently contribute over £7.5bn in turnover for the UK economy.

The survey, which was undertaken between the 20th and 31st August received 2,018 responses. The widely held view of those within the sector is that government is dismissive of the hair and beauty industry, does not understand it or those working within it, and underestimates the sector’s value. One in four responses stated ‘I don’t feel [the government] understand our industry at all’.

Despite re-opening at the beginning of July, three in four salons and barbershops reported that business was down compared to the same period last year. Two thirds expected business to remain slow based on their forthcoming bookings for the next three months, with 35% genuinely worried about how little business they have coming up. Of most concern from the results was that 41% could not say if their business would survive until Christmas. 

Whilst not many had yet made redundancies, almost a third said they expected to cut staff in the next three months and 44% could not guarantee job security. Already staff have seen their hours reduced (55% across hair and beauty but an alarming 74% in the beauty sector alone) with recruiting either new employees or taking on apprentices – despite financial incentives – looking hugely unlikely. 

The beauty sector has been particularly impacted due to the extra time they have been forced to close and the bans on treatments around the face, with some treatments still prohibited in the devolved nations. Based on their current workload and the operational restrictions within the government guidelines, 40% of businesses in the beauty sector were not earning enough to cover outgoings such as rent, overheads, staff costs and stock. One in four businesses across the entire hair and beauty sector also reported they could not cover their costs.

Hilary Hall (pictured above), NHBF chief executive said, “Whilst the survey results paint a bleak picture this does not have to be the case. The recovery of the hair and beauty sector is dependent on additional help from the government.  We continue to campaign hard, calling on the government to provide extra support as they have for hospitality. We expect them to consider additional measures such as hardship grants, VAT reductions, further extensions to business rate reliefs, restraint on proposed wage increases and other measures for sectors like ours that can only offer greatly reduced services, putting the longer-term survival of businesses and thousands of jobs at risk.”

For more information and FAQs, please visit and follow the National Hair & Beauty Federation on social at @nhbfsocial.

Shortcut Teams Up With Joe & Co. and The Lounge to Offer UK Home Haircut Services

Shortcut announced on 1st September the launch of its in-home haircutting services in the UK through a partnership with London-based barbershop Joe & Co. and The Lounge. With this, Joe & Co can now deliver haircuts and services to clients in the comfort and safety of their homes by booking through the Shortcut app.

“Yes people have been desperate for haircuts, but no matter where you live, there’s trepidation when it comes to visiting a potentially crowded establishment,” said Shortcut Co-Founder and COO Will Newton. “Our platform allows haircare professionals and their customers to control the environments they interact in. By partnering with retailers like Joe & Co., we aim to empower brick and mortar haircare providers and their staff to meet–and hopefully exceed–their pre-COVID revenue streams under a model that’s reflective of our new reality.”

“As an industry we need to be dynamic to survive. Similar to US hair pros, our men’s hairdressers have been especially impacted by COVID-19,” said Joe Mills, owner of Joe & Co. and The Lounge in Central London. “While we are trying to get back to a new normal, it’s key we respond to client demands and ensure they are getting a first-class, professional service, without affecting the classical salon structure to move the business forward. Shortcut gives our stylists the opportunity to connect with their regulars and meet new clients outside of the barbershop’s walls, while allowing owners to take control, maximise their income potential, and protect the business.”

Joe & Co. is a contemporary barbershop based in London Soho offering men’s barbering services. Established in 2010, Joe & Co. has been voted Best Men’s London Barber by Esquire, GQ, and Time Out.

Keep up to date with Joe & Co. on Instagram @joeandcosoho, and with Shortcut @shortcut.

Sam Wall and Rob Wood Team Up for Hair Replacment Venture Novo Cabelo

Two hairdressing entrepreneurs have joined forces to spearhead the growth of a new hair replacement system venture.

International award-winning barber Sam Wall and salon owner Rob Wood have teamed up to grow Novo Cabelo, a new business founded in the North East to help popularise the emerging phenomenon of hair replacement.

The concept, already hugely popular in the US, is now reaching the UK and allows men and women to regain hair without having to undergo a hair transplant. A hair replacement, which lasts between three and five months, is proving to be an effective and cost-effective option which is becoming more established in the UK marketplace.

Novo Cabelo – which translates as ‘new hair’ in Portuguese – is working with people across the North of England to help them regain the look they want, including post-cancer patients who have lost their hair through medical treatment.

The business is also working with several salons to help them discover the concept of hair replacement, as a means of introducing new, potentially revenue-boosting initiatives as they continue to reopen after months of lockdown.

Sam, who travels the world to create the styles of A-list stars, will be carrying out hair replacement systems from his base at Hidden Heights Creative Studio, in Gateshead. Novo Cabelo is his latest entrepreneurial venture, following the launch of his eponymous ‘Mr Sam Wall’ product range and 5:AM membership service.

“This is an exciting concept which has only quite recently come over to the UK, but I heard about hair replacement systems while I was in the States working and I was amazing how real and natural they looked. They are a great alternative to a transplant, which can be quite a traumatic and invasive procedure, and the cost makes it very accessible for so many more people,” said Sam, who recently joined Rob and his team at Novo Cabelo.

“This is something totally new for me and it’s really exciting. As a stylist, I travel the world helping people to achieve the looks they want, and educating aspiring barbers in how to create that for their clients, and that is what our profession is all about. Through being able to offer hair replacement systems, I’ll be able to help clients feel great about their appearance in a whole new way.

“The interest we have had has been phenomenal, there is a big demand for this service, and we can’t wait to start helping people to rediscover their confidence through turning to Novo Cabelo. I’m really grateful to the team for allowing me to be part of the business.”

Follow @novocabelohair on Instagram to keep up to date with the venture.

Wahl British Barber of the Year 2020 Opens Up Entries

While this year has seen a lot of events and competitions cancelled or postponed, Wahl is keeping spirits up by going ahead with its annual British Barber of the Year competition.

Past winners include Carl Taylor of Murdock Barbers of London, Keune ambassador James Beaumont and Andrea Raymond, who now has a place on the Wahl Artistic Team.

2019 winner Carl Taylor

Wahl have said that this year they will be ‘doing things a little differently,’ with more details on this to be released in due course. In the meantime, barbers can submit their entries via and completing the entry form.

Barbers are encouraged to submit four images showcasing their best work along with a biography on themselves and their career.

Finalists will be contacted and provided with further details once entries close on 26th October 2020.

Good luck!

NHBF Urges the Industry to #DoItRight

Government officials have warned the NHBF that they will close the hair and beauty sector if they don’t follow safety guidelines.

The NHBF is launching the #DoItRight campaign to ensure hair and beauty professionals across the UK understand exactly what is required of them to keep working and reduce the risk of further restrictions or lockdowns. 

The NHBF want to stress how important it is for everyone to follow the guidelines and operate in a COVID secure way to protect yourselves, your employees, clients and to protect the industry from being locked down again.

The Department for Business, Energy and Industrial Strategy (BEIS) has issued a statement to the NHBF which says all businesses are at risk of receiving formal action from local authorities if they are not following their risk assessments. Failure to comply with an enforcement notice from a local authority officer can lead to prosecution in the criminal courts and penalties including fines or up to two years’ imprisonment.

In England, the main points that people need to remember are:

  • Wearing a visor – the guidelines which were updated on 14 August now say you must also wear a Type II face mask for extra protection
  • Using a booking-only system and maintaining social distancing in the workplace
  • Frequent washing of hands
  • Using screens and back-to-back/side-to-side working 
  • Frequent cleaning and disinfecting of surfaces and tools, especially after each client
  • Contacting clients before appointments to check if clients have COVID symptoms, in which case they must cancel
  • Displaying the COVID 19 Secure notice in a prominent place

The rules are slightly different in Scotland, Wales and Northern Ireland, but they apply to everyone working in hair and beauty: hairdressers, barbers, nail technicians, beauty therapists, eyebrow and eyelash professionals and beauty aesthetics practitioners, including mobile workers in hair and beauty. 

Hilary Hall, chief executive of the NHBF says, “We have worked hard to ensure hair and beauty salons, barbershops and individual professionals can get back to work but because some are failing to follow the guidelines, they are putting the whole industry at risk. We’ve launched our #DoItRight campaign to help hair and beauty businesses across the UK understand the guidelines that apply in their part of the country.  The last thing any of us want is to face further restrictions, further lockdowns or a second spike in coronavirus infections. The impact on our industry would be devastating.  Please do your bit to help and show you’re putting the industry first as well as protecting the safety of your teams and your clients.”

The full Safer Workplace guidelines are available to view in full at:

For more information and FAQs, please visit and follow the National Hair & Beauty Federation on social at @nhbfsocial.