The National Hair & Beauty Federation (NHBF) is pleased to welcome new guidance from HM Revenue and Customs (HMRC), created to help people in our sector understand whether they’re classed as employed or self-employed for tax purposes. 

The guidance is especially useful for those working under the popular ‘rent a chair’ model — where professionals pay a fee or a percentage of their earnings to use a chair or space in a salon, barbershop or clinic. 

Put together with input from the NHBF and other sector groups, the guidance includes practical, easy-to-follow information about common working setups, along with real-life examples. It also explains how to use HMRC’s Check Employment Status for Tax (CEST) tool to figure out someone’s tax status — whether that’s as an employee or a self-employed business owner. 

There’s also a short video included, which clears up some of the confusion around employment status, tax responsibilities, VAT registration, and why having written agreements in place when renting a chair or space is so important. 

Caroline Larissey, Chief Executive of the NHBF, said: 

“We’re delighted to have collaborated with HMRC, along with NHBF members, on this important guidance for employment status in our sector. This partnership represents a step forward in providing the sector with clearer, more accessible information on tax obligations. 

The new resources, will be valuable for salon, barbershop and clinic business owners, and professionals across our diverse sector. As with any guidance, there are naturally opportunities for continued refinement to reflect the full breadth of business models in our sector, particularly VAT exemptions for some beauty/ wellbeing treatments. 

The NHBF will be actively signposting members to these helpful new resources alongside our own established guidance for hair and beauty business owners and chair/space/room renters. We look forward to our continued work with HMRC to ensure everyone in our vibrant and evolving sector has the tools they need to confidently navigate their tax responsibilities.” 

Kelvin Shorte, Deputy Director, Taskforces & Specialist Compliance at HMRC, added: 

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right. This new guidance responds directly to requests from the industry for clearer, sector-specific information. 

Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.” 

The NHBF will continue working with HMRC to make sure the guidance reflects the reality of how our industry works and supports everyone in meeting their responsibilities with confidence. 

For more information on how to join the NHBF visit www.nhbf.co.uk 

@nhbfsocial 

The National Hair & Beauty Federation (NHBF) is pleased to welcome new guidance from HM Revenue and Customs (HMRC), created to help people in our sector understand whether they’re classed as employed or self-employed for tax purposes. 

The guidance is especially useful for those working under the popular ‘rent a chair’ model — where professionals pay a fee or a percentage of their earnings to use a chair or space in a salon, barbershop or clinic. 

Put together with input from the NHBF and other sector groups, the guidance includes practical, easy-to-follow information about common working setups, along with real-life examples. It also explains how to use HMRC’s Check Employment Status for Tax (CEST) tool to figure out someone’s tax status — whether that’s as an employee or a self-employed business owner. 

There’s also a short video included, which clears up some of the confusion around employment status, tax responsibilities, VAT registration, and why having written agreements in place when renting a chair or space is so important. 

Caroline Larissey, Chief Executive of the NHBF, said: 

“We’re delighted to have collaborated with HMRC, along with NHBF members, on this important guidance for employment status in our sector. This partnership represents a step forward in providing the sector with clearer, more accessible information on tax obligations. 

The new resources, will be valuable for salon, barbershop and clinic business owners, and professionals across our diverse sector. As with any guidance, there are naturally opportunities for continued refinement to reflect the full breadth of business models in our sector, particularly VAT exemptions for some beauty/ wellbeing treatments. 

The NHBF will be actively signposting members to these helpful new resources alongside our own established guidance for hair and beauty business owners and chair/space/room renters. We look forward to our continued work with HMRC to ensure everyone in our vibrant and evolving sector has the tools they need to confidently navigate their tax responsibilities.” 

Kelvin Shorte, Deputy Director, Taskforces & Specialist Compliance at HMRC, added: 

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right. This new guidance responds directly to requests from the industry for clearer, sector-specific information. 

Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.” 

The NHBF will continue working with HMRC to make sure the guidance reflects the reality of how our industry works and supports everyone in meeting their responsibilities with confidence. 

For more information on how to join the NHBF visit www.nhbf.co.uk 

@nhbfsocial 

As the barbering industry faces a wave of public and media scrutiny, Richard Marshall, Founder of Pall Mall Barbers and a trusted voice in government,is taking bold steps to shift the narrative.

Drawing on his personal journey from a humble apprenticeship to running one of the most respected barbering brands in the world, Marshall is using his influence to elevate the status and recognition of barbers, and hairdressers and beauty across the UK.

A member of the government’s Small Business Growth forum covering 5.6 million SMEs in the UK and a regular contributor to high-level advisory panels, Richard works with business ministers, lords and heads of policy on multiple areas of government and business.

He has presented at a Department of Trade & Business conference to 11,000 departmentemployees in 100 countries putting British barbering and hair on the map at highest levels of government, whilst sittingnext to the CEO of Microsoft. Marshall is also a board member of the National Hair & Beauty Federation (NHBF) and currently standing in their election to become the organisation’s next president.

Marshall believes now is a critical moment for the hairand barbering sector to reclaim its value and future. “The NHBF is respected for its accurate data reporting and, importantly, has a seat at the top government tables,” said Marshall. “Together, we have the potential to make real, lasting change in how all our industry is perceived, protected, and supported –from funding and regulation to education and mental health recognition. Having worked with HRH Prince William on mental health projects gives me a prime position to lead from the front.”

He continues, “I’ve seen people informing government about the sector who, quite bluntly, don’t know what they’re talking about. That’s why I’m working with the NHBF to host a series of barber-specific round tables –to gather real insight from those on the ground and feed that directly into government.”

From sweeping the floor and making the tea the age of 12 in barber shop in Bedford to award-winning international business with locations in London and New York, and working in 10 Downing Street, to advise various prime ministers’ special advisers from his real life business experiences.

Marshall’s story is a testament to what’s possible in the sector. Today, he’s using that platform to open doors for the next generation of talent and ensure hair professionals are recognised as the highly skilled, entrepreneurial professionals they are.In recent months, he has been meeting with senior decision-makers to push for greater industry recognition, support for local barbershops, and clearer progression routes for young professionals.

His message is simple but powerful: barbers matter –to the economy, to local communities, and to the wellbeing of the nation.

With his candidacy for NHBF President, Marshall is doubling down on his commitment to drive progress at the highest levels. His vision is clear: to create an industry that is not only respected, but celebrated.

NHBF Members can vote for Richard via the NHBF website.

@pallmallbarbers

Andis’s recent launch of the Envy II Clippers in both Standard and Premier editions not only bridge the gap between fade and taper blends, but they also offer users the ability to customize it for left-hand use with the bonus left-hand lever arm included in the kit!

“The Envy II Clippers embody Andis Company’s commitment to innovation and improvement,” said Matt Andis, Co-CEO of Andis Company. “With unmatched versatility, inclusivity and performance, we are excited to see how both new and experienced users will benefit from these next-level tools.”

Essential to the Envy II Clippers is the all-new Phaze blade, an adjustable carbon-steel blade that transitions seamlessly from 0000 to 0A. This blade bridges the gap between fade and taper blends, offering unmatched versatility and precision.

Additionally, the Envy II Clippers’ perfectly balanced design reduces hand strain, while the textured housing provides a secure grip, ensuring effortless use during extended salon sessions.

The Envy II Clipper (standard) features a more powerful motor than the first-edition Envy Li Cordless Clipper, running at 6,500 SPM, with a lithium-ion battery for up to two hours of run time. The kit includes 11 attachment combs, providing a wide range of cut lengths for versatile styling options.

And for those seeking an extra touch of luxury, the Envy II Clipper Premier edition features elegant gold housing with a premium charging stand and six attachment combs, combining sophistication with practicality. The Envy II Premier Clipper features an even more powerful motor, running at 6,700 SPM, with a lithium-ion battery for up to two and a half hours of run
time.

The Phaze blade on the Premier edition also features a dynamic, 28-tooth ceramic cutter that runs cooler and stays sharper longer, enhancing durability and performance.

Envy can be a good thing, especially if it’s in your hand.

Be Great on Purpose with the Envy II Clipper – Kenny Duncan Edition

This limited-edition clipper was created in collaboration with Kenny Duncan, Andis North American Artistic Team Lead and internationally known barber, in celebration of his 20-year anniversary of barbering excellence with Andis.

The inclusive design allows for customization that accommodates both right- and left-hand users with the addition of a left-hand lever in the kit. Featuring original artwork by Chuck Styles, this limited-edition clipper delivers cutting-edge performance wrapped in show-stopping aesthetics.

The blueprint to success is artfully depicted on this limited-edition clipper through hidden nuggets of wisdom relating to the steps that every barber can take in order to achieve greatness.

“Greatness is a reflection of mindset. It’s easy to settle for just being good. I encourage you to know what’s missing for you to be GREAT and curate a plan to obtain that greatness. I encourage each of you to: BE GREAT ON PURPOSE.” – Kenny Duncan

Elevate Your Craft with the Envy II Clipper – Kenny Duncan Edition. Designed by Legends, Built for Excellence.

*This new Envy II Clipper is unlike the previous Andis Envy II Clippers (standard Black and premier Gold editions) because the Kenny Duncan edition only fits with the Master model blade and Master model attachment combs. Learn more about this tool here.

Toni & Guy Billericay’s Owner and Director, Jim Shaw, is known for his grooming expertise and men’s hair education. Now, he’s sitting down with BarberEVO to share his 2025 Beard and Facial Hair Trends – so, your client is always ahead of the curve.

Jim’s Take on the Trends

“As we set our sights on Spring, it’s time to look ahead at the grooming trends set to dominate the brighter months. From updated classics to bold new interpretations, Spring/Summer 2025 is all about embracing individuality and expressing personality through facial hair. Here, I’ve rounded up my top picks for the most exciting men’s beard trends to keep an eye on for the upcoming season.”

“Five O’clock shadow – This timeless look is a classic and lives up to its name, a short beard referring to growing back in a day. This is one of the only beard styles that suits just about everyone! Sported by celebrities such as David Beckham and Robert Pattison, this looks requires perfect timing to get it looking just right.”

“Corporate Beard – This is a beard style we have saw increasing in popularity towards the end of 2024 and we know will be a huge hit for 2025. The corporate beard is perfect for anyone wanting to make a statement. The style is very angular and exudes authority and power, with the beard being balanced on each side of the face to avoid any hairs being out of place.”

“Ducktail Beard – The ducktail beard is a v-shaped beard, wider at the chin and narrower at the sides. The style dates back to the 50’s and is the perfect blend of undone and polished. This classic style makes a statement and suits a number of different face shapes. This style is very versatile and is super easy to upkeep making it an amazing look for 2025.”

“Classic Full Beard – A beard trend that will never go out of style, this is a symbol of masculinity and confidence. This look is dense and long all over with an extremely easy upkeep. The full beard can be difficult to achieve for many, however, for those who can, a stylist is your best friend for the upkeep. This looks exudes masculinity and is great for making a statement.” 

Sotomi and the vision of Chop Chop London 

In a rapidly evolving world where industries are challenged to be more inclusive, efficient, and sustainable, Kaye Sotomi, the Founder and CEO of Chop Chop London, is transforming the hair industry with his innovative vision.

The guiding principle behind Chop Chop is bold yet simple: “No gender, no texture, just hair.”

This core belief breaks the conventional mould of hair salons and barbershops, offering a fresh approach that transcends traditional norms. 

Kaye Sotomi’s Chop Chop London is more than just a chain of salons; it’s a movement that seeks to reshape the way the hair industry operates, making it more accessible, streamlined, and aligned with modern values. With four Chop Chop locations, Kaye’s vision has found a solid foothold in London. 

No gender, No texture. Just hair 

At the heart of Chop Chop London is the belief that hair care should not be limited by outdated gendered or textured definitions. Sotomi’s mission is to create an environment where everyone, regardless of gender or hair type, feels welcome. The concept of “no gender, no texture, just hair” recognises that personal expression through hair should not be confined by societal expectations. 

Kaye believes that this simple, yet profound approach has the potential to shake up an industry that has often divided its services along rigid lines. Most traditional salons and barbershops categorise their offerings based on gender or ethnicity, creating barriers that exclude or alienate certain customers. Chop Chop’s inclusive ethos removes these barriers and puts the focus where it should be: on delivering exceptional hair care that suits the individual, regardless of who they are. 

A vision for a more efficient and sustainable industry 

But Kaye’s vision goes beyond inclusivity. He’s also determined to make the hair industry more efficient and sustainable. To him, it’s not just about what Chop Chop does for its customers, but how the brand can positively influence the entire industry.

For Kaye, creating a more efficient industry means leveraging modern technology to streamline operations, enhance customer experiences, and reduce waste. 

Efficiency is key in today’s fast-paced world. Kaye wants to offer their clients convenience and quality without compromising on inclusivity or sustainability. Their goal is to push the industry forward, to make it more efficient, more inclusive, and more sustainable. 

This ambition is reflected in every aspect of Chop Chop’s operations, from how appointments are booked to how products are sourced and used. 

The role of technology in streamlining haircare: partnering with Fresha 

A significant aspect of Kaye’s push for efficiency is the salon’s partnership with Fresha, a leading software platform that supports appointment bookings, customer management, and business analytics for the beauty and wellness industries. The switch to Fresha has been transformative for Chop Chop London, allowing Kaye to run his business with precision and ease. 

“The partnership with Fresha was seamless,” Kaye said. “It’s not just about a booking system, it’s about running an efficient business. Fresha understood exactly what I needed for Chop Chop, and the level of detail it provides in terms of analytics has been invaluable.” 

Kaye highlights how Fresha’s platform has been key to understanding client behaviour, optimising services and keeping track of the business’s performance. Having access to real-time data means Kaye has all the details he needs to make informed decisions, whether it’s about staffing, inventory, or client trends. 

Through this integration of technology, Chop Chop London has been able to modernise its operations, providing a better experience for clients while also increasing efficiency behind the scenes. The platform’s intuitive design and robust analytics mean that Kaye can focus on what matters most: providing an exceptional, inclusive haircare experience while growing his business. 

Creating an inclusive and empowered hair care community 

Kaye’s journey with Chop Chop London is not just about building a successful salon chain, it’s about building a community. He believes that the hair industry has the power to bring people together and that salons should be places where everyone feels welcomed and valued. His goal is to cultivate an atmosphere where diversity is celebrated, and every customer walks away feeling seen and heard. 

Kaye’s approach to inclusivity also extends to the stylists he employs. By fostering a team of diverse professionals, Chop Chop London ensures that there is someone for every client, regardless of their hair type or personal style.

Looking ahead: The future of Chop Chop London 

With four Chop Chop locations already established in London, the future looks bright for Kaye and his team. The success of Chop Chop’s inclusive, efficient, and sustainable model is a testament to the power of reimagining what the hair industry can be.

Kaye has proven that it is possible to run a business that is both profitable and purpose-driven, one that meets the needs of modern customers while also pushing the boundaries of the industry. 

As we look to the future, Kaye’s commitment to making the hair industry better for everyone—clients, stylists, and salon owners alike—is unwavering, and his drive to lead with inclusivity, sustainability, and technology ensures that Chop Chop will continue to be at the forefront of the industry’s evolution. 

In an industry that often feels slow to change, Kaye’s Chop Chop London is a breath of fresh air. With its commitment to inclusivity, efficiency, and sustainability, it’s not just setting the standard for what hair care should look like—it’s leading the charge into a better future for the entire industry. 

Here’s how Danny Smith, owner of BarberSmiths, uses Fresha to manage his three bustling barber shops across London.  

Danny opened his first BarberSmiths in Angel, North London, with the aim to create a traditional barbershop with a warm atmosphere and highly skilled barbers. All at an affordable price. Now open in Shoreditch and Marylebone, too, Danny’s brand is ever growing. 

BarberSmiths have been using Fresha as their chosen software to help keep track of the day-to-day running of the studios, and help the business continue to grow. With over 100,000 partner venues in more than 120 countries, Fresha’s software simplifies business operations and has a spread of features so business owners can tap into marketing, payment processing and have their own place on the Fresha marketplace. 

Fresha sat down with him to talk about what it’s like being a business owner, and how he’s found working with their software to grow his barbershop into what it is today. 

“I started the business about five years ago. We grew very quickly in Angel, which allowed us to open another studio in Shoreditch. And then Marylebone. I was inspired by being in London in general and seeing all the lovely barber shops. I wanted to be a part of it.” 

“What makes BarberSmiths different is the incredible atmosphere, and the very high-end service. It’s our premium service that remains at an affordable price.” 

Fresha asked Danny about his experience opening his own business, and if he had any advice for anyone starting out as a business owner. “The best way to learn is to throw yourself in at the deep end.” 

After falling in love with barbering and London, Danny opened BarberSmith with only three years’ experience working in the industry. So, it wasn’t all smooth running when Danny decided to make the jump. “I found that there was a lot I didn’t know. I probably went into it slightly too quickly: but sometimes that’s the best way to learn.” 

His favourite part of being a small business owner is the community he became a part of as soon as he opened his first studio. “There are people I’ll speak to on a daily basis,” he tells Fresha, “whether that’s the 90-year-old woman who’s lived here for years, or maybe someone new to the area. You tend to build relationships with so many people.” 

What made him the proudest, though, is the fact that his clients just keep coming back. “I can walk into every store and see first-hand that clients are coming in and keep coming in. Not just for the brand, but for the barbers themselves.” 

As Danny began to look into opening his other studios, he realised that running BarberSmiths across London was going to be a challenge and he needed software that was going to be able to keep up with his business as it grew. “I chose Fresha because I realised it was super simple to use. 

“I heard about Fresha through my sister, who’s a hairdresser. Her salon has been using it since they opened,” Danny told Fresha. “And once I started using it, I haven’t looked back. And it’s been a very nice partnership because I have been able to grow my business as Fresha has grown too.” 

Fresha gives business owners the chance to see everything that’s going on even when they have multiple shops. It saves them time and allows their team to have a little more independence. Fresha Reporting and insights also allows Danny to keep an eye on “the finer details of the business” which means he can use that time he saves investing in the business, rather than spending his whole working week trying to keep track of everything. 

“Each barber has their own profile which allows them to look after their own schedule. And they can make edits when needed. So, I have more freedom to concentrate on other things within the business. 

“My favourite feature is the retention rate: each individual barber has their own, so every month you can see what percentage people are running at. And I look at my own retention rate and male sure that I’m keeping the standard as high as possible.” 

Danny adds another of his favourite features: the ability to set up cancellation and no-show policies to either ask for an upfront payment or charge a client’s card on file when they don’t show up. “Before the no-show feature, we had a lot of issues with people not letting us know when they were going to turn up and we lost money. The feature allowed us to be able to charge people for not letting us know within a certain timeframe. 

“I would 100% recommend Fresha to anybody in barbering or anybody in the beauty industry. It’s been superb and it’s helped me sort of grow from the bottom to where I am now.” 

If you want results like these for your business, check out what the Fresha, the world’s #1 online booking platform for barbershops can do for your business. 

About Fresha 

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences.

To learn more, visit fresha.com, download Fresha on the App Store and 

Google Play, or follow Fresha on Instagram and Facebook. 

Rory Antonio, a trailblazing force in the hairdressing industry, has proudly celebrated two successful years of his salon – Rory Antonio Hair & Beauty Lab. Since opening the doors in May 2022, the salon has established itself as a beacon of creativity and excellence, transforming the hair and beauty scene in the UK city of Wolverhampton.

Rory Antonio’s journey is a testament to passion, innovation, and dedication. Beginning his career at the renowned Royston Blythe salon, Rory honed his skills and showcased his artistic talent at photoshoots and catwalk shows. His desire for new challenges led him to Ashley Gamble, where he furthered his expertise and contributed significantly to the salon’s reputation for excellence.

In 2022, Rory’s entrepreneurial spirit propelled him to launch his own salon, Rory Antonio Hair & Beauty Lab. With a vision to create a distinctive brand, synonymous with creativity and exceptional service, Rory has dedicated himself to pushing the boundaries of hairdressing.

“I wanted to build more than just a salon; I wanted to create an experience and a brand that stands out for its innovation and quality,” said Rory. “Our mission is to offer our clients unparalleled service and creativity, making every visit to our salon a memorable one.”

Known for his expertise in full cut and colour services and his proficiency with hair extensions, Rory has curated a loyal clientele, who trust him for their transformative hair journeys. His commitment to excellence was recognised in 2023 when he made his debut in the British Hairdressing Awards, reaching the finals for Midlands Hairdresser of the Year with his first-ever entry.

Reflecting on his journey, Rory shared valuable insights from his entrepreneurial experience. He emphasises the importance of meticulous financial management, especially navigating government-backed schemes and understanding hidden costs. 

“Persistence and patience are key,” he noted, sharing lessons learned about the unforeseen expenses that come with running a business. Rory also highlights the significance of choosing reliable salon suppliers and understanding the client demographic when selecting products.

“It’s essential to balance financial benefits with the customer experience,” he advised, advocating for a thoughtful approach to retail and product selection.

Building a dream team is another aspect of Rory’s success. He emphasises the value of home-grown talent and creating a supportive and rewarding work environment.

“Finding good, reliable staff is challenging, but investing in your team and showing appreciation can make all the difference,” Rory explained.

As Rory Antonio Hair & Beauty Lab celebrates this significant milestone, Rory remains focused on the future. His goals include further establishing his salon as a community hub, continuing to educate the next generation of hairdressers, and expanding his creative endeavours through photoshoots and competitions.

Rory Antonio’s story is one of inspiration, hard work, and unwavering commitment to excellence. As he marks two years in business, the industry eagerly anticipates the continued impact of his contributions, expecting even greater achievements in the years to come.

Find out more about the hairdressing talent here.

Iconic men’s grooming brand, American Crew, teamed up with top hairstylist, Kumi Craig to elevate movie star, Jamie Dornan’s MET Gala 2024 look. 

Whilst the MET Gala finished in the wee hours of Tuesday the 7^th of May, the fashion-forward looks that celebrities from across the globe delivered are still on our minds. Jamie Dornan, who played the infamous Mr Gray, is one of them. Teaming up with go-to stylist, Kumi Craig, who has also worked on stars, such as Sebastian Stan, Nicholas Cage and Pete Davidson, Jamie’s grooming stood out on the beige carpet. 

Kumi said: “For Jamie’s look, we wanted to keep it simple and effortless. I used a few of my go-to American Crew products to enhance and add texture to his curls and keep his beard soft, conditioned and ready for the red-carpet night ahead.” 

American Crew was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man.

Kumi used American Crew products to create his look and BarberEVO has the exclusive details from the artist herself…

Jamie’s Look Breakdown

• “On towel-dried hair, I began by spraying American Crew® Prep and Prime Tonicall over to prepare the hair for styling and for increased control and manageability.”

• “I then applied American Crew® Fiber Cream evenly throughout his hair to enhance his curls, provide a natural shine, and create flexibility with control for an effortless look.”

• “After styling his hair, I apply a small amount of American Crew® 2-in-1 Skin Moisturizer and Beard Conditioner to his beard to moisturize the skin beneath and condition the beard.”

•  “Last, I apply American Crew® Beard Serum to my palms, rub my hands together and spread evenly throughout his beard to keep it well-groomed, looking soft, and ready for the night ahead.”